Technique of direct promotionstreet marketing is generally an operation that takes place in local high-traffic public places. The flow aspect is essential in this system, as it will maximize the visibility a brand, a service or a product for a specific short period.  

Thanks to creative and interactive activations creating a real link with the target street marketing allows you to break out of the traditional advertising framework.  

Street marketing adapts to the specific needs of each brand to create a unique genuine interaction and memorable.  

HOW TO ORGANIZE A STREET MARKETING CAMPAIGN?  

The creation of a street marketing campaign, logistics, delivery, contingencies: there are many parameters to take into account when creating and managing a street marketing campaign. It's not least because we know that this can be a perilous exercise, that we support you every step of the way. 

Tailor-made creativity  

Whatever your idea, we'll be at your side to bring it to life and help you achieve your goals. While following (sometimes not) trends, we know how to reinvent our business to push the boundaries.  

Street marketing expertise  

Thanks to our experience and in-depth knowledge of the field, we know how to design effective street marketing operations that capture the attention and encourage the engagement of passers-by. We show you how with the Air France Hop + CTA vers hop operation. 

Logistics management  

Thanks to our 16 years of expertise in stand construction, we're well versed in the field of reinforced concrete logistics, and can take care of every stage in the creation, manufacture, assembly and dismantling of your street marketing initiative.  

Tracking results  

The creation, production and mounting of a street marketing operation will never be complete and relevant without the analysis of the data collected. Passage rate, number of registrations, target interest, success rate of the operation: all the monitoring tools are put in place to evaluate the effectiveness of the operation and provide you with precise, quantified feedback on its impact.  

Are you tempted by the adventure of street marketing? Want to promote your products or services? We've got just the idea you're looking for. 

WHICH LOCATION FOR A STREET MARKETING OPERATION?  

Street marketing is a tangible experience and original. Your customers are going to want to see, touch, test and understand what you have to offer. And to do that, you need to be exactly where they are.  

In the end, there are no specific locations you have to respect when creating a street marketing operation. The most important thing is to be able to find your target. The field of possibilities is therefore vast. A strategically selected location enables you to reach your audience with precision. Everywhere, in public spaces.  

Public spaces call for specific rules and measures. Street marketing operations must be built, declared and set up in accordance with the regulatory framework in force. At Wenes Event, we understand the organization of public space and know how to design ephemeral structures that meet current standards. 

HOP BY AIR FRANCE

The challenge
Discover the brand new Air France discount card for travel from several French airports.

Our solution
Organization of tours of Christmas markets in the Ile-de-France region. Surfing on the "Triporteur" trend by customizing the 3-wheelers in the brand's colors, also serving as a promotional message carrier. An effective means of distribution that won't go unnoticed, during a festive period when the general atmosphere is ultra-positive for the brand.