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A powerful marketing strategy, the roadshow is a series of events held in different locations. And as the name suggests, its mobility is what makes it so special.
The main objective of this promotional tour is often to promote a brand, a product or a service, and sometimes even a specific message. Because it's a mobile device, it needs to be immersive and festive to make a lasting impression on your consumers.
Like a show, an event tour covers different cities, regions and countries with specific dates.
We've answered some of the most frequently asked questions to help you find out more about this system!
A brand roadshow is a traveling event organized by a company to promote a product, a service, or simply the brand itself. It's a proactive way of meeting customers where they are, often combining elements of product demonstration, face-to-face interaction, and branding.
A roadshow offers a number of advantages. It enables brands to forge direct links with their customers, promote new products or services, test markets, and build brand awareness. It's also an opportunity for brands to stand out from the competition by offering a unique and memorable experience.
Planning a roadshow requires several steps, including defining objectives, selecting venues, planning the itinerary, choosing promotional tools, logistics and budgeting. Our agency works closely with each customer to tailor these steps to their specific needs.
The cost of a roadshow can vary considerably depending on many factors, such as the size of the event, number of venues, duration, branding elements used, and more. We work with each client to create a roadshow plan that fits their budget and objectives.
The success of a roadshow can be measured in many ways, including visitor numbers, sales generated, social media engagement, customer feedback, and more. We help our customers define key performance indicators (KPIs) that correspond to their specific objectives, and then track these KPIs throughout the roadshow.
Planning a roadshow can take from a few weeks to several months, depending on the complexity of the event. The further in advance you plan, the more time you'll have to promote the event, book venues and resolve any problems.
Almost any brand can benefit from a roadshow, whether you're a start-up looking to make a name for yourself, or an established company looking to promote a new product. Roadshows are particularly effective for brands that benefit from a face-to-face product demonstration, or who are looking to establish a more personal connection with their customers.
Unleash the power of your brand with an exceptional roadshow!
Reach your audience directlyA mobile campaign puts you in direct contact with potential customers who are hiding behind traditional communication channels. You have to go where they are to reach them.
Extend your influenceAre you looking to stand out from the crowd? Organize a strategically-positioned roadshow to encourage consumers to test, subscribe or even buy your product or service. By getting closer to your target, you build a solid relationship of trust, from exploration to purchase.
Flexibility assuredOur expertise means that your customized event structure can be adapted to any location or environment. Whether it's a shopping mall, a festival, a public venue or a special event, we're with you every step of the way.
Your vision, our know-howDesigning portable ephemeral structures is our business, our passion. Entrust us with your ideas, even the wildest ones
The challenge
Introducing families to fiber broadband and its benefits.
Our solution
Design and build an apartment on the esplanade of La Défense, visible to all thanks to a key element of the concept: a swimming pool shelter as a roof, for a loft atmosphere and guaranteed transparency. The bespoke interior layout was designed to give curious visitors a "home from home" experience.
The challenge
Be present at 2 trade shows, 800 km apart, and take advantage of this distance to be visible to everyone on the road.
Our solution
The caravan was completely fitted out in full covering, to allow the display of numerous Cuisinart OUTDOOR products, to be unpacked and put away as the events unfolded. This enabled the brand to be visible beyond the 100km of exhibition space for this made-to-measure project.
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