Already well established, the brand wanted to continue its expansion and conquer new palates: that of the French.
What better way to do this than to test the market with an ephemeral location in the heart of a place that is constantly flowing with potential customers?
And for this, Beefbar has chosen terminal 1 of Nice Côte d'Azur airport, 3ᵉ airport in France, for overseas flights between Dubai and New York (11 flights to New York / days), to target the right clientele.
The concept contributes to making passengers dream in transit, while waiting for their final destination. An eye for detail and finish, a precise choice of noble and unique materials such as the wall tiles made from hand-painted Portuguese azulejos, or the brass plaques indicating all the destinations in Terminal 1... Every element of this ephemeral boutique makes us want to find it around the next corner.
After an in-depth study of the feasibility of carrying out such a project at an airport, and training in airport safety, we agreed on the materials we would use to bring the project to life, with the ultimate aim of offering the airport landscape a nice, relaxing gourmet break before flying off to new horizons.
Japanese, Australian or even American... To discover exceptional meats in the same place, it's possible at Beefbar, the world's No. 1 steakhouse with several outlets.
A pure reflection of the cosmopolitan culture created by Riccardo Giraudia.k.a. the Beefboy, Beefbar was founded in 2005 in Monte-Carlo with the firm intention of breaking the codes of luxury food. Gone were the rigid, traditional steakhouses, replaced by glamorous lines, refinement and an assertive personality for a 360-degree experience. On the plate, Riccardo Giraudi and chef Thierry Paludetto revisit the world's most popular recipes, blending exceptional meats with traditional flavors.
With a presence on every continent, the deployment of the international brand is a real strategic issue.
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