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By definition, a pop-up store is a temporary sales space installed in various locations for a set period of time, ranging from a few days to a few months. Also known as store ephemeralthe aim of a pop-up store is to create a buzz interest fort and encourage them to get in touch with your brand.
How to design a custom pop-up store to offer a unique experience memorable ? WENES Event can help you with the perfect recipe for an ephemeral boutique. All over France and abroad!
Automotive, food, fashion, industry... Each sector has its very own ephemeral boutique!
A real strategic advantage, with a pop-up store you :
Become memorable: want to see how it can be done? Discover our Beefbar projecta pop-up store set up in an airport.
Test and learn : test your products or services in a unique setting, creating a special kind of contact with passers-by. The result: valuable customer feedback.
Be exclusive: who hasn't been curious to discover an ephemeral boutique in their usual place of passage? It's precisely thanks to this effect that you can create a sense of urgency and exclusivity in your target audience. The feeling that they can only experience your brand once. So you might as well make the store memorable.
Stay visible: a successful ephemeral installation stays in the memory. And why? Because you've found a way to touch, move and even win over your target audience. Good visibility also helps generate traffic, as well as substantial sales.
So, when are you opening your next pop-up store?
Whether it's in a city square, an airport, a beach or the middle of the desert, the choice of location is crucial to the success of your ephemeral boutique. You need to select your location according to your target audience. Make sure you go where they are.
Here are a few ideas of places to set up a pop-up store:
In shopping malls : in a supermarket, shopping center, ...
In public spaces: streets, gardens, parks, markets, festivals, ...
In high-traffic areas: railway station, airport, freeway rest areas, ...
For special events fairs, trade shows, conferences, exhibitions, etc.
Area : 22m²
Location: Nice Côte-d'Azur Airport - Terminal 1
Set-up time : 5 nights
Missions : Choice of materials, manufacture and installation
A pop-up store for the world-famous brand of carnivorous gourmets. The challenge? To set up a corner in an airport in a record time of 5 nights, in a setting combining authenticity and modernity. The perfect recipe for a gourmet break with a change of scenery.
Area : 400m²
Location: Paris center
Missions : Design, manufacture and installation
Opening a pop-up store during Fashion Week is a major challenge.
The challenge? To stand out among a multitude of events and attract a demanding, well-informed audience.
The layout of the store was therefore of prime importance. To meet the requirements of modularity and reusability, WENES Event manufactured all the furniture from cardboard. An ingenious way of designing an entirely modular space.
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