Round Lab, a cosmetics brand from Korea, wanted to raise its profile in Paris via a retail activation at La Samaritaine.
Our teams mobilized their expertise in design, manufacturing and scenography to deliver a tailor-made project in record time. With intelligent solutions designed from the outset to adapt to the constraints of the venue and the timing.
As soon as we received the brief, our team mobilized to come up with a tailor-made concept that was creative, elegant and technically viable for installation in record time.
That's why we designed quick-assembly components, such as a honeycomb paper table The result: a light, stylish design perfectly in tune with the brand's natural image. All the furniture was designed to limit logistical constraints, without compromising on visual impact.
La Samaritaine imposed a strong element on the space: a bright yellow carpet, already present in the event bubble. Rather than bypassing this constraint, we chose to transform it into a creative starting point, adapting the entire space to suit our clients' needs. scenographic concept around this coloured base.
As Round Lab's universe is closely linked to the natural and sensorial origins of its active cosmetics, we have created two distinct atmospheres:
This scenographic duo gave visual expression to the two fundamental dimensions of the brand: pure origin and technical efficiency. Every decorative element (plants, textures, furniture) served this scenography.
Round Lab's visual identity was carefully applied throughout the activation: logo, stickers, POS materials and decorative elements. Each element served a clear purpose: assert the brand's presence while adapting to the elegance of La Samaritaine. This assertive choice has enabled ultra-customization of the space (furniture, materials, signage, visual elements), to optimize the brand's impact with visitors while respecting the constraints of a shared retail space.
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