In partnership with Maison de Corée, our agency designed an immersive pop-up store called Jinro's Garden. The aim of this two-week ephemeral experience was to introduce Parisian customers to the world of soju, combining a sensory experience, brand storytelling and participatory activities.
We had to design a space capable of :
Connecting with French audiences,
Present the product in a culturally evocative setting,
Above all, to offer a memorable, immersive experience for a product that is still little-known in France.
We created a poetic plant world, inspired by French royal gardens, to enhance the brand's visual identity while creating an unexpected contrast between Asian tradition and Parisian heritage.
The result is a place of escape and discovery, designed to slow the pace, awaken the senses, and invite you to enjoy soju as a ritual, not just an aperitif.
The heart of the pop-up unfolds like a plant bubble, bathed in soft light and suspended flowers. The atmosphere is reminiscent of a poetic greenhouse. lively and immersive.
Visitors discover :
A wall of JINRO bottles, presented as an immersive installation,
A floral photo booth, with chairs inspired by the Jardin du Luxembourg,
A tree of memories, where everyone could hang a word or a thought,
Creative activities: fan calligraphy, bottle customization...
Every step is designed to encourage participation, generate commitment, and immerse visitors in the brand's universe.
Upstairs, the atmosphere becomes more subdued: subdued lighting, plant-like soundscapes, delicate neon lights... The bar is transformed into a confidential greenhouse.
Visitors are treated to a blind shot of soju, presented as a unique sensory experience. Soju is served like a rare flower, to be savored with care.
This moment invites you to rediscover the product in an intimate setting, and to appreciate the diversity of aromas on offer.
Far from being a simple tasting room, Jinro's Garden is an experiential journey, designed to engage visitors at every stage. To punctuate the visit and encourage immersion, three fun "missionsThese are designed as a game of sensory discovery around the brand.
1. Floral photobooth
In a setting inspired by Parisian gardens, visitors are invited to take photos of themselves in an Instagrammable plant world, designed to generate social media content while extending the pop-up atmosphere.
2. Memory tree
A symbolic tree, placed at the heart of the space, allows everyone to leave a word, a thought or a memory. Visitors hang a handwritten label on the tree, creating an evolving and emotional collective work.
3. Ritual soju tasting
Each visitor is offered a blind shot of soju, in a refined setting. The product becomes a tasting experience in its own right. The sensory experience is paramount: taste, texture, aroma, sound... everything is brought together for a subtle discovery of the product.
At the entrance, each participant receives a mission card printed on seeded paper. Once they've completed the previous three missions, they receive an exclusive branded gift.
This approach extends the experience beyond the pop-up store:
by creating a tangible souvenir to plant at home,
and by encouraging brand recall through interaction.
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