Create a visible and engaging brand activation in a highly regulated environment. As the official distributor of EuroBasket 2025, Intersport wanted to go beyond points of sale and stadiums to meet a wider public, in places where people live and pass through.
The aim: to reach out to enthusiasts and the curious alike, to surprise, to engage, to create a moment of life and sharing around basketball.
The challenge lay in striking a complex balance between creativity, efficiency in the field, compliance with standardsand a up-to-the-minute logisticswith a very short production times in the middle of summer.
To carry out this project, Splashr by Jaws (snack content video agency) and our teams have combined their expertise to design a 16 m² temporary standlocated in the heart of the Gare du Nord.
A space designed as a a meeting point for communication and interactionAt the crossroads, to attract attention and thrill the public.
How do you captivate different audiences in the space of a few seconds, even in a high-traffic area like the Gare du Nord?
Each animation on the ephemeral stand has been designed to stimulate attention, interaction and memorization, by playing on a number of factors. sensory and emotional levers :
🎥 Live broadcasts of matches on a large, secure screen. A real beating heart of the space, designed to gather around key moments like the France-Belgium match. This broadcast creates a vibrant, collective atmosphere, transforming a simple stand into a zone of spontaneous fan engagement.
🎁 A customized clamp machineThis year's INTERSPORT event, which took place in the city centre, gave visitors the chance to win INTERSPORT goodies, official shirts and even autographed footballs.
👕 A scenographic product showcasefeaturing JORDAN jerseys worn during the competition.
📢 Impactful signageThe brand was designed to stand out from the ambient noise of the station, and to be visible from a distance, in keeping with INTERSPORT's graphic charter and the visual codes of the European Championship.
The stand, open on three sides, was a natural invitation to enter the brand's universe, with a fluid flow of traffic that left plenty of room for spontaneity.
In just three days of operation, the INTERSPORT short-lived stand at Gare du Nord succeeded in transform a place where anonymous people pass through into a real experience.
This project demonstrates that, when well thought-out, events can be a real lever for creating links, awareness and commitment. And above all: that it can be present everywhere, even where it's least expected.
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