mn
A major event for the city of Paris and the world of sport in general, the Olympic Games will take place in the summer of 2024. An opportunity for your brand to create impactful actions. Whether you want to open an ephemeral boutique Whether you're planning to visit one of the Olympic venues, launch a brand new innovative product or accompany the Olympic flame with a roadshow, the Olympic Games are the perfect opportunity to showcase your products and brand identity.
When it comes to staging a major event, we bring all your ideas to life with the essential steps for planning your ephemeral event.
The Olympic Games are often accompanied by numerous celebrations and cultural events from all horizons. For 2024, Paris is planning festivals, art exhibitions and numerous surprises to celebrate French and international culture. A real material and human feat, the staging of events during this unique experience involves foolproof logistics.
First of all, you need to identify your main objectives, as well as your target audience and the type of event you want to stage during the Paris Games.
It can be a simple action of street marketinga short-lived store nearby or a'a larger eventas a roadshow retracing the route of the Olympic flame. Our creative experts are at your disposal to discuss and propose the most ambitious ideas!
The benefits of WENES Event Depending on the event to be staged, our specialists are on hand to help you obtain the necessary authorizations from local authorities and plan your events in line with the calendar of major competitions.
For this 2024 edition, the Olympic organizers are putting the spotlight on technological innovation, notably with live broadcasts and an immersive experience for spectators. An opportunity to make history, with an ambitious concept. Here's a brief overview of the different possibilities for brands that fit in perfectly with this spirit.
- Newsjacking The "news buzz": a marketing strategy that capitalizes on current events to better promote a brand or service, this technique aims to insert an impactful promotional message, in a fairly subtle way, into a specific news item. Some of the most successful examples in recent years include the American laundry brand Tide having created a buzz by inserting a series of advertisements during Super Bowl 2018This is a risky marketing technique that needs to be carefully thought through, to avoid the trap of bad buzz. However, this marketing technique is risky and needs to be carefully thought through, avoiding the trap of bad buzz.
- Street marketing The ideal way to reach a maximum number of consumers during this period, this marketing operation will create a link between customers and your brand/product. You can distribute goodies, offer interactive games or give a broad overview of your flagship product. The aim is inevitably to make prospects want to learn more.
- The pop-up store To play up the exclusivity and generate commitment among your target audience, the ephemeral boutique should be located close to the Olympic venues, in the most strategic city for your brand and your core target. You can also set up an ephemeral stand in a store, giving your brand a high profile during this global celebration.
- The roadshow WENES EVENTS: set up an event tour based on the route of the Olympic flame! With the support of WENES Event's specialists, you can reach different audiences all over France. We explain this innovative concept right here here.
Once your objectives, budget and target have been identified, the next logical step is to find the ideal location. For this edition, the 2024 Olympics will take place in several different cities: Paris, Lyon, Nantes, Bordeaux Marseille and even - for the first time in history - Tahiti. So you're spoilt for choice when it comes to finding the most appropriate venue for your event.
The 2024 Olympic and Paralympic Games will involve 1,850 athletes, 869 events and 44,500 volunteers. an entire economy mobilized over 29 days of competition. The figures also include :
- 15.1 million visitors spending at least one night near competition venues
- 206 different nations
- 4 billion viewers
- 4.4 million rooms available for the entire competition (Paris region)
- 35,000 forces of order per day Find here the complete list of different competition sites to make the best choice concerning the venue of your future event. Our strategic experts are on hand to help you in your search.
Visit here the complete list of different competition venues to help you make the best choice for your future event. Our strategic experts are on hand to help you in your search.
Within your company...
You may need additional staff, depending on the size of your event. Our suggestion is to set up a team where roles and missions are clearly defined.
Use your retroplanning, or your project management software, to organize logistics and have visibility over all the resources needed to develop your project.
... and externally
Depending on the nature of your event, you may need to call on external service providers, such as volunteers, entertainers, caterers and hostesses.
The WENES Event plus : For over 16 years, we've been designing ephemeral events that respect your brand image, objectives, culture, expertise and values. We're there from A to Z, from the planning of your event to the creation of the customized event structure, as well as its assembly and dismantling.
To ensure the success of your event, it's important to implement an effective communications strategy. Depending on your budget and your target audience, there are a number of communication media to consider:
- Your website A web site that's easy to use for relaying information about your event, while benefiting from high visibility thanks to natural referencing.
- A campaign ofemailing It's the ideal channel for communicating with all your customers and prospects.
- Your social networks You don't have to spend a lot of money, just choose your network according to your positioning and target audience. You don't need a big budget, just choose your network according to your positioning and target audience: Facebook Ads, LinkedIn Ads, Twitter Ads, etc.
- the press and public relations Press release: with a press release containing all the essential information.
Any way you can to raise the profile of your actions!
After the eventIf you'd like to continue communicating about the event, share videos and photos, and thank all those who took part. You can also send us a questionnaire to assess satisfaction, for example.
The data collected will be used to identify areas for improvement for your next event.
Your project is now clear in your mind, and it's time to move on to the realization stage.
Here are our top tips for a successful event:
- Keep an eye on the calendar. The Olympic Games are approaching, so contact an event agency quickly.
- Respect your own schedule and that of your suppliers.
- Make sure you have all the necessary authorizations to organize your event.
- Pay close attention to safety standards.
- Respect the strict rules and protocols of the Olympic Games.
- Take inspiration from the Olympic commitment to sustainability and social responsibility by reducing the environmental impact of your events.
©WENESEvent2024 - Terms of use
