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Dating back to ancient Greek times, when the torch was lit in Olympia, symbolizing peace and purity, the Olympic flame is still the symbol of the Olympic Games. the most emblematic symbol of the Olympic Games. It plays a central role in the opening ceremonies of each edition. For 2024, France will have the privilege of taking it on a journey through various territories. The Olympic flame's journey is therefore a unique opportunity to celebrating sportsmanship by bringing audiences and consumers together through a roadshow!
Travelling events to promote a service or product or to help achieve a specific marketing objective, roadshows are designed to go straight to the point. to meet a specific audience. To help you make sense of it all, we're unveiling the keys to organizing a roadshow at the Paris Olympic Games.
As the name suggests, a roadshow event is mobile by definition. However, it remains imperative define transit pointsYou'll be sure to get the attention of your target audience. We advise you to opt for particularly emblematic locations, such as the Olympic Games sites in Paris, in the Ile-de-France region, but also throughout France, or Tahiti, which is hosting the events for the first time in history.
To ensure optimum conditions, we recommend that you start by making sure that the chosen location is equipped with a capacity to meet your objectives. Secondly, you will also need to obtain the approval of the local authorities. Even if you decide to organize an event tour along the route of the Olympic flame, you still need to obtain the right to exhibit.
To guide you through the various stages, from identifying the ideal location to obtaining the various agreements, our event agency remains present. If you have any questions about logistics or legal requirements, we summarize everything in our special article on organizing events during the 2024 Olympics!
Of course, for the planning of this touring event, it is essential to create a sufficiently robust structureIt's also about anticipating unpredictable weather conditions, technical problems, last-minute changes or, more generally, any challenges you may face.
Our team of professionals will support you throughout the entire organization process, proposing various options for your ephemeral structure. For example, we recommend that you opt for quality equipment such as the Airstream that can be customized to match your brand identity. Opt for reliable lighting systems and sound of sufficient quality for a highly professional look and feel. to match your ambitions.
The structure stage is obviously very important, as it will determine the smooth running and success of your event. It means offering a positive, memorable experience for participants, with a unifying event such as the Olympic Flame, which aims to leave a lasting impression.
Don't hesitate to call on us to help you set up your ephemeral project!
The unique experience of the Paris Olympic Games is a great opportunity to communicate your products while remaining firmly anchored in the present moment, thanks to this historic moment. The torchbearer is an innovative idea for a marketing operation that follows the flame's route.
Here are a few ideas to help you make a lasting impression at your event. celebrate these volunteers who make a point of relaying the flame at each edition of the Olympics:
- Highlight inspiring storiesand sometimes extraordinary, of the bearers of the emblematic torch
- Organize a single ceremony - and on the bangs of your event - to thank them for their contributions.
- Offer different products - can be unique and outside your official range - with the wearer's effigy
In short, organize a travelling event in line with the route of the Olympic Flame is an exceptional opportunity to celebrate the values of Olympism and bring local communities together.
By carefully selecting your venue, collaborating with local authorities and benefiting from a solid event structure, you'll be able to create a memorable experience for all participants!
Do you have a project in mind? We can help you all over France!
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