{"id":3291,"date":"2026-03-12T17:54:31","date_gmt":"2026-03-12T15:54:31","guid":{"rendered":"https:\/\/wenes-event.com\/?p=3291"},"modified":"2026-04-01T14:30:29","modified_gmt":"2026-04-01T12:30:29","slug":"activation-en-magasin-comment-transformer-un-point-de-vente-en-experience-de-marque","status":"publish","type":"post","link":"https:\/\/wenes-event.com\/en\/activation-en-magasin-comment-transformer-un-point-de-vente-en-experience-de-marque\/","title":{"rendered":"Activation en magasin : comment transformer un point de vente en exp\u00e9rience de marque ?"},"content":{"rendered":"<div class='breakdance'><section class=\"bde-section-3291-113 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-fancy-container-3291-114 bde-fancy-container\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-3291-115 bde-div\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-3291-116 bde-heading\">\nActivation en magasin : comment transformer un point de vente en exp\u00e9rience de marque ?\n<\/h1>\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3291-120 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3291-128 bde-div\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-3291-122 bde-post-meta\"><li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">Tips<\/span><\/li><\/ul><ul class=\"bde-post-meta-3291-127 bde-post-meta\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">12.03.2026<\/span>\n                                <\/li>\n            <\/ul><div class=\"bde-div-3291-416 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-3291-417 bde-text\">\n5 min\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-3291-131 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-social-share-buttons-3291-130 bde-social-share-buttons\">\n<div class=\"bde-social-share-button bde-social-share-button-mobile js-breakdance-share-mobile\">\n  <span class=\"bde-social-share-button-icon\">\n    <svg fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 16 16\">\n      <path d=\"M11 2.5a2.5 2.5 0 1 1 .603 1.628l-6.718 3.12c.154.49.154 1.015 0 1.504l6.718 3.12a2.5 2.5 0 1 1-.488.876l-6.718-3.12a2.5 2.5 0 1 1 0-3.256l6.718-3.12A2.504 2.504 0 0 1 11 2.5Z\" fill=\"currentColor\"\/>\n    <\/svg>\n  <\/span>\n  <\/div>\n\n<div class=\"js-breakdance-share-button bde-social-share-button bde-social-share-button-linkedin\" data-network=\"LinkedIn\"  >\n    <span class=\"bde-social-share-button-icon\">\n        <svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fab\" class=\"svg-inline--fa fa-linkedin fa-w-14\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\">\n      <path fill=\"currentColor\" d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path>\n    <\/svg>\n      <\/span>\n    <\/div>\n\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3291-266 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3291-267 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3291-268 bde-columns\"><div class=\"bde-column-3291-269 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3291-270 bde-rich-text breakdance-rich-text-styles\">\n<p><span data-contrast=\"auto\">Un rayon de supermarch\u00e9, une galerie marchande, un corner en boutique : ces espaces ont longtemps \u00e9t\u00e9 pens\u00e9s pour vendre,\u00a0<\/span><span data-contrast=\"auto\">rarement pour marquer les esprits.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"auto\">Aujourd'hui, les marques qui activent leur pr\u00e9sence en point de vente ne cherchent plus seulement \u00e0 capter l'attention. Elles cherchent \u00e0 cr\u00e9er un moment : court, mais m\u00e9morable : qui transforme un passage anodin en exp\u00e9rience de marque.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"auto\">C'est pr\u00e9cis\u00e9ment l\u00e0 que l'activation en magasin change de nature : elle devient un outil de construction d'image autant que de conversion.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3291-279 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3291-280 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3291-281 bde-heading\">\n1. Penser exp\u00e9rience avant PLV\n<\/h2>\n<\/div><div class=\"bde-div-3291-282 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3291-283 bde-columns\"><div class=\"bde-column-3291-284 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3291-285 bde-rich-text breakdance-rich-text-styles\">\n<p><span data-contrast=\"auto\">La tentation est souvent de raisonner en termes de visibilit\u00e9 : plus grand, plus color\u00e9, plus haut. Mais un espace d'activation efficace ne se mesure pas en d\u00e9cibels visuels.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"auto\">Ce qui compte, c'est la coh\u00e9rence entre l'univers de la marque, les codes du lieu, et ce que le visiteur est pr\u00eat \u00e0 vivre \u00e0 cet instant pr\u00e9cis. Un passage en grande surface n'appelle pas le m\u00eame dispositif qu'un corner dans un concept store premium.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><strong>Les questions \u00e0 poser avant de concevoir\u00a0:\u00a0<\/strong><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"69\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><p><span data-contrast=\"auto\">Quel est le temps moyen pass\u00e9 dans cette zone par le visiteur ?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"69\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><p><span data-contrast=\"auto\">Quelle \u00e9motion la marque veut-elle laisser apr\u00e8s le passage ?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"69\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><p><span data-contrast=\"auto\">Quelles contraintes impose le lieu (accroches interdites, flux de circulation, sol, lumi\u00e8re) ?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"69\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><p><span data-contrast=\"auto\">Peut-on concevoir un dispositif r\u00e9utilisable sur d'autres emplacements ?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul>\n<\/div>\n<\/div><\/div>\n<\/div><div class=\"bde-div-3291-447 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3291-448 bde-columns\"><div class=\"bde-column-3291-449 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3291-450 bde-rich-text breakdance-rich-text-styles\">\n<p data-ccp-border-bottom=\"0px none \" data-ccp-padding-bottom=\"0px\"><b><span data-contrast=\"none\">\ud83d\udca1 Le saviez-vous ? <\/span><\/b><span data-contrast=\"auto\">Les meilleures activations naissent rarement d'un budget illimit\u00e9. Elles naissent d'une lecture pr\u00e9cise de l'environnement, du public et du message \u00e0 transmettre.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335557856&quot;:16446190,&quot;335559685&quot;:400,&quot;335559737&quot;:400,&quot;335559738&quot;:0,&quot;335559739&quot;:180,&quot;335572083&quot;:18,&quot;335572084&quot;:12,&quot;335572085&quot;:7220762,&quot;469789810&quot;:&quot;single&quot;}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3291-286 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3291-287 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3291-288 bde-heading\">\n2. La sc\u00e9nographie comme langage de marque\n<\/h2>\n<\/div><div class=\"bde-div-3291-289 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3291-290 bde-columns\"><div class=\"bde-column-3291-291 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3291-292 bde-rich-text breakdance-rich-text-styles\">\n<p><span data-contrast=\"auto\">Un espace d'activation bien con\u00e7u n'a pas besoin de tout expliquer. Il montre, il fait ressentir, il invite.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"none\"><span class=\"TextRun SCXW2407214 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW2407214 BCX0\">WENES Event, agence \u00e9v\u00e9nementielle parisienne, a con\u00e7u pour<\/span><\/span><strong>\u00a0<\/strong><\/span><strong><a href=\"https:\/\/wenes-event.com\/nos-realisations\/round-lab\/\">Round\u00a0Lab<\/a><\/strong><span data-contrast=\"none\">,\u00a0<\/span><span data-contrast=\"auto\">marque de cosm\u00e9tiques cor\u00e9enne, <span class=\"TextRun SCXW111955780 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW111955780 BCX0\">une bulle \u00e9ph\u00e9m\u00e8re de 20 m\u00b2 au\u00a0<\/span><span class=\"NormalTextRun SCXW111955780 BCX0\">c\u0153ur<\/span><span class=\"NormalTextRun SCXW111955780 BCX0\">\u00a0de la Samaritaine. Cet espace, pens\u00e9 autour des ingr\u00e9dients naturels de la marque cor\u00e9enne, s'articulait en deux ambiances compl\u00e9mentaires :<\/span><\/span><span class=\"EOP SCXW111955780 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/span><\/p><p>\u00a0<\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"70\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><p><b><span data-contrast=\"auto\">Un espace \u00ab terre \u00bb<\/span><\/b><span data-contrast=\"auto\">\u00a0: textures brutes, v\u00e9g\u00e9taux, \u00e9l\u00e9ments min\u00e9raux.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"70\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><p><b><span data-contrast=\"auto\">Un espace \u00ab laboratoire \u00bb<\/span><\/b><span data-contrast=\"auto\">\u00a0: surfaces nettes, r\u00e9f\u00e9rences scientifiques, ma\u00eetrise de la formulation.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul><p><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:60,&quot;335559739&quot;:60}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Chaque \u00e9l\u00e9ment : mobilier, stickers, PLV, signal\u00e9tique : servait un objectif unique :\u00a0<\/span><b><span data-contrast=\"auto\">affirmer l'identit\u00e9 de la marque sans saturer l'espace.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"auto\">C'est exactement ce que permettent les principes de la<\/span><span data-contrast=\"none\">\u00a0<\/span><strong><a href=\"https:\/\/wenes-event.com\/scenographie-evenementielle-multisensorielle\/\">sc\u00e9nographie immersive<\/a><\/strong><span data-contrast=\"none\">\u00a0:\u00a0<\/span><span data-contrast=\"auto\">transformer un espace contraint en territoire de marque coh\u00e9rent et \u00e9motionnel.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><\/div><div class=\"bde-advancedslider-3291-531 bde-advancedslider slider-agence\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"531\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-3291-532 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-image-3291-533 bde-image\">\n<figure class=\"breakdance-image breakdance-image--2875\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><a class=\"breakdance-image-link breakdance-image-link--url\" href=\"https:\/\/wenes-event.com\/nos-realisations\/round-lab\/\" target=\"_self\" rel=\"noopener\" data-sub-html=\"\" data-lg-size=\"-\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roundlab-samaritaine-20m\u00b2-2025-05.jpg\" width=\"2048\" height=\"1365\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roundlab-samaritaine-20m\u00b2-2025-05.jpg 2048w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roundlab-samaritaine-20m\u00b2-2025-05-300x200.jpg 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roundlab-samaritaine-20m\u00b2-2025-05-1024x683.jpg 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roundlab-samaritaine-20m\u00b2-2025-05-768x512.jpg 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roundlab-samaritaine-20m\u00b2-2025-05-1536x1024.jpg 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roundlab-samaritaine-20m\u00b2-2025-05-18x12.jpg 18w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"><\/a><\/div>\n\t<\/div><\/figure>\n\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-3291-534 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-image-3291-535 bde-image\">\n<figure class=\"breakdance-image breakdance-image--2878\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><a class=\"breakdance-image-link breakdance-image-link--url\" href=\"https:\/\/wenes-event.com\/nos-realisations\/round-lab\/\" target=\"_self\" rel=\"noopener\" data-sub-html=\"\" data-lg-size=\"-\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roundlab-samaritaine-20m\u00b2-2025-06.jpg\" width=\"2048\" height=\"1365\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roundlab-samaritaine-20m\u00b2-2025-06.jpg 2048w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roundlab-samaritaine-20m\u00b2-2025-06-300x200.jpg 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roundlab-samaritaine-20m\u00b2-2025-06-1024x683.jpg 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roundlab-samaritaine-20m\u00b2-2025-06-768x512.jpg 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roundlab-samaritaine-20m\u00b2-2025-06-1536x1024.jpg 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roundlab-samaritaine-20m\u00b2-2025-06-18x12.jpg 18w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"><\/a><\/div>\n\t<\/div><\/figure>\n\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-3291-536 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-image-3291-537 bde-image\">\n<figure class=\"breakdance-image breakdance-image--2876\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><a class=\"breakdance-image-link breakdance-image-link--url\" href=\"https:\/\/wenes-event.com\/nos-realisations\/round-lab\/\" target=\"_self\" rel=\"noopener\" data-sub-html=\"\" data-lg-size=\"-\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roundlab-samaritaine-20m\u00b2-2025-08.jpg\" width=\"2048\" height=\"1365\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roundlab-samaritaine-20m\u00b2-2025-08.jpg 2048w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roundlab-samaritaine-20m\u00b2-2025-08-300x200.jpg 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roundlab-samaritaine-20m\u00b2-2025-08-1024x683.jpg 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roundlab-samaritaine-20m\u00b2-2025-08-768x512.jpg 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roundlab-samaritaine-20m\u00b2-2025-08-1536x1024.jpg 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roundlab-samaritaine-20m\u00b2-2025-08-18x12.jpg 18w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"><\/a><\/div>\n\t<\/div><\/figure>\n\n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"24.234\" height=\"22.233\" viewBox=\"0 0 24.234 22.233\">\r\n  <defs>\r\n    <clipPath id=\"clip-path\">\r\n      <rect id=\"Rectangle_2420\" data-name=\"Rectangle 2420\" width=\"24.234\" height=\"22.234\" fill=\"#ce0d5f\"\/>\r\n    <\/clipPath>\r\n  <\/defs>\r\n  <g id=\"Groupe_5631\" data-name=\"Groupe 5631\" clip-path=\"url(#clip-path)\">\r\n    <path id=\"Trac\u00e9_10293\" data-name=\"Trac\u00e9 10293\" d=\"M15.137,0H11.1a13.088,13.088,0,0,0,3.674,9.1H0v4.039H14.771a13.089,13.089,0,0,0-3.674,9.1h4.039a9.108,9.108,0,0,1,9.1-9.1V9.1a9.107,9.107,0,0,1-9.1-9.1\" transform=\"translate(0 0)\" fill=\"#ce0d5f\"\/>\r\n  <\/g>\r\n<\/svg>\n        <\/div>\n        <div class=\"swiper-button-next\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"24.234\" height=\"22.233\" viewBox=\"0 0 24.234 22.233\">\r\n  <defs>\r\n    <clipPath id=\"clip-path\">\r\n      <rect id=\"Rectangle_2420\" data-name=\"Rectangle 2420\" width=\"24.234\" height=\"22.234\" fill=\"#ce0d5f\"\/>\r\n    <\/clipPath>\r\n  <\/defs>\r\n  <g id=\"Groupe_5631\" data-name=\"Groupe 5631\" clip-path=\"url(#clip-path)\">\r\n    <path id=\"Trac\u00e9_10293\" data-name=\"Trac\u00e9 10293\" d=\"M15.137,0H11.1a13.088,13.088,0,0,0,3.674,9.1H0v4.039H14.771a13.089,13.089,0,0,0-3.674,9.1h4.039a9.108,9.108,0,0,1,9.1-9.1V9.1a9.107,9.107,0,0,1-9.1-9.1\" transform=\"translate(0 0)\" fill=\"#ce0d5f\"\/>\r\n  <\/g>\r\n<\/svg>\n        <\/div>\n    \n    \n<\/div>\n\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3291-507 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3291-451 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3291-452 bde-columns\"><div class=\"bde-column-3291-453 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3291-454 bde-rich-text breakdance-rich-text-styles\">\n<p data-ccp-border-bottom=\"0px none \" data-ccp-padding-bottom=\"0px\"><b><span data-contrast=\"none\">\ud83d\udc49 Tips :\u00a0<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-contrast=\"auto\">Identifiez 2 \u00e0 3 valeurs cl\u00e9s de votre marque avant de concevoir quoi que ce soit.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335557856&quot;:16446190,&quot;335559685&quot;:400,&quot;335559737&quot;:400,&quot;335559738&quot;:180,&quot;335559739&quot;:60,&quot;335572083&quot;:18,&quot;335572084&quot;:12,&quot;335572085&quot;:7220762,&quot;469789810&quot;:&quot;single&quot;}\">\u00a0<\/span><\/p><p data-ccp-border-top=\"0px none \" data-ccp-padding-top=\"0px\"><span data-contrast=\"auto\">Chaque choix mati\u00e8re, couleur ou mobilier doit pouvoir se justifier par l'une d'elles. Si ce n'est pas le cas, simplifiez.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335557856&quot;:16446190,&quot;335559685&quot;:400,&quot;335559737&quot;:400,&quot;335559738&quot;:0,&quot;335559739&quot;:180,&quot;335572083&quot;:18,&quot;335572084&quot;:12,&quot;335572085&quot;:7220762,&quot;469789810&quot;:&quot;single&quot;}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3291-361 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3291-362 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3291-363 bde-heading\">\n3. Adapter le concept \u00e0 l'environnement retail \n<\/h2>\n<\/div><div class=\"bde-div-3291-364 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3291-365 bde-columns\"><div class=\"bde-column-3291-366 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3291-367 bde-rich-text breakdance-rich-text-styles\">\n<p><span data-contrast=\"auto\">Chaque contexte\u00a0retail\u00a0a ses propres codes. Un corner dans un grand magasin parisien n'appelle pas les m\u00eames r\u00e9ponses qu'un espace en grande surface.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Pour\u00a0<\/span><strong><a href=\"https:\/\/wenes-event.com\/nos-realisations\/aperol\/\">Aperol<\/a><\/strong><span data-contrast=\"auto\"><strong>\u00a0<\/strong>chez Leclerc, le contexte \u00e9tait clair : 60 m\u00b2, public large, passage rapide, environnement alimentaire peu propice \u00e0 la mise en sc\u00e8ne. Autant de contraintes qui auraient pu conduire \u00e0 un dispositif g\u00e9n\u00e9rique.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p>\u00a0<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><div class=\"bde-div-3291-538 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-3291-547 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3291-548 bde-columns\"><div class=\"bde-column-3291-549 bde-column\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-3291-550 bde-image2\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-aperol-spritz-4.png\" loading=\"lazy\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-aperol-spritz-4.png 740w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-aperol-spritz-4-300x300.png 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-aperol-spritz-4-150x150.png 150w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-aperol-spritz-4-12x12.png 12w\" sizes=\"(max-width: 740px) 100vw, 740px\">\n<\/div><div class=\"bde-column-3291-551 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3291-445 bde-rich-text breakdance-rich-text-styles\">\n<h3><b><span data-contrast=\"auto\"><span class=\"TextRun SCXW96274842 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW96274842 BCX0\">\ud83d\udccc <\/span><\/span>Exemple :<\/span><\/b><span data-ccp-props=\"{&quot;335559685&quot;:708,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/h3><p>\u00a0<\/p><p data-ccp-border-bottom=\"0px none \" data-ccp-padding-bottom=\"0px\"><b><span data-contrast=\"none\">\u00a0<\/span><\/b><span data-contrast=\"auto\">Plut\u00f4t que de plaquer l'univers\u00a0Aperol\u00a0sur un stand standard, WENES Event a con\u00e7u un espace enti\u00e8rement fid\u00e8le aux codes de la marque : orange, convivial, d\u00e9contract\u00e9.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335557856&quot;:16446190,&quot;335559685&quot;:400,&quot;335559737&quot;:400,&quot;335559738&quot;:180,&quot;335559739&quot;:60,&quot;335572083&quot;:18,&quot;335572084&quot;:12,&quot;335572085&quot;:7220762,&quot;469789810&quot;:&quot;single&quot;}\">\u00a0<\/span><\/p><p data-ccp-border-bottom=\"0px none \" data-ccp-padding-bottom=\"0px\">\u00a0<\/p><p data-ccp-border-top=\"0px none \" data-ccp-padding-top=\"0px\"><span data-contrast=\"auto\">Stand de d\u00e9gustation, espace d\u00e9tente, th\u00e9\u00e2tralisation assum\u00e9e : le visiteur entrait dans <strong>un univers coh\u00e9rent<\/strong>, pas devant un pr\u00e9sentoir. Le lieu imposait ses contraintes, le concept s'y est adapt\u00e9 sans rien sacrifier de l'identit\u00e9 de la marque.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335557856&quot;:16446190,&quot;335559685&quot;:400,&quot;335559737&quot;:400,&quot;335559738&quot;:0,&quot;335559739&quot;:180,&quot;335572083&quot;:18,&quot;335572084&quot;:12,&quot;335572085&quot;:7220762,&quot;469789810&quot;:&quot;single&quot;}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3291-368 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3291-369 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3291-370 bde-heading\">\n4. Modularit\u00e9 et r\u00e9utilisabilit\u00e9 : penser au-del\u00e0 d'une seule activation\n<\/h2>\n<\/div><div class=\"bde-div-3291-371 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3291-372 bde-columns\"><div class=\"bde-column-3291-373 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3291-374 bde-rich-text breakdance-rich-text-styles\">\n<p><span data-contrast=\"auto\">Un dispositif d'activation en magasin repr\u00e9sente un investissement. Il est donc strat\u00e9gique de concevoir des structures capables de vivre sur plusieurs emplacements, plusieurs \u00e9v\u00e9nements, voire plusieurs ann\u00e9es.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"auto\">Les solutions les plus efficaces combinent :<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"71\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><p><b><span data-contrast=\"auto\">Structures autoportantes<\/span><\/b><span data-contrast=\"auto\">\u00a0: sans fixation murale, montage rapide, adaptable \u00e0 diff\u00e9rentes configurations de sol.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"71\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><p><b><span data-contrast=\"auto\">\u00c9l\u00e9ments interchangeables<\/span><\/b><span data-contrast=\"auto\">\u00a0: panneaux, visuels, signal\u00e9tique rempla\u00e7ables selon la saison ou le produit mis en avant.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"71\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><p><b><span data-contrast=\"auto\">Mat\u00e9riaux durables<\/span><\/b><span data-contrast=\"auto\">\u00a0: bois, aluminium, mati\u00e8res recycl\u00e9es qui tiennent dans le temps sans vieillir visuellement.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"71\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><p><b><span data-contrast=\"auto\">Conception \u00e9coresponsable<\/span><\/b><span data-contrast=\"auto\">\u00a0: certains projets vont plus loin en int\u00e9grant des<\/span><span data-contrast=\"none\">\u00a0<\/span><strong><a href=\"https:\/\/wenes-event.com\/scenographie-durable-allier-creativite-et-ecologie-dans-vos-evenements\/\">\u00e9co-mat\u00e9riaux<\/a><\/strong><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"auto\">d\u00e8s la phase de design.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul>\n<\/div>\n<\/div><\/div>\n<\/div><div class=\"bde-div-3291-467 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3291-468 bde-columns\"><div class=\"bde-column-3291-469 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3291-470 bde-rich-text breakdance-rich-text-styles\">\n<p data-ccp-border-bottom=\"0px none \" data-ccp-padding-bottom=\"0px\"><span class=\"TextRun SCXW148172454 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW148172454 BCX0\">\ud83d\udcd6 <strong>Vocabulaire<\/strong> :\u00a0\u00a0<\/span><\/span><span class=\"TextRun SCXW148172454 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW148172454 BCX0\">On parle de \u00ab concept modulable \u00bb quand un dispositif peut \u00eatre d\u00e9ploy\u00e9 sur des emplacements de tailles et de configurations diff\u00e9rentes sans perdre sa coh\u00e9rence visuelle ni son identit\u00e9 de marque.<\/span><\/span><span class=\"EOP SCXW148172454 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335557856&quot;:16446190,&quot;335559685&quot;:400,&quot;335559737&quot;:400,&quot;335559738&quot;:180,&quot;335559739&quot;:180,&quot;335572083&quot;:18,&quot;335572084&quot;:12,&quot;335572085&quot;:7220762,&quot;469789810&quot;:&quot;single&quot;}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3291-542 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3291-543 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3291-544 bde-columns\"><div class=\"bde-column-3291-545 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3291-546 bde-rich-text breakdance-rich-text-styles\">\n<h2 aria-level=\"2\"><b><span data-contrast=\"none\">Les erreurs fr\u00e9quentes \u00e0 \u00e9viter<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:340,&quot;335559739&quot;:140}\">\u00a0<\/span><\/h2><p>\u00a0<\/p><p><span data-contrast=\"auto\">Concevoir une activation en magasin efficace, c'est aussi savoir ce qu'il vaut mieux \u00e9viter. Voici les pi\u00e8ges les plus courants observ\u00e9s sur le terrain.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:60,&quot;335559739&quot;:60}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"73\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><p><b><span data-contrast=\"auto\">Surcharger l'espace<\/span><\/b><span data-contrast=\"auto\">\u00a0: trop d'\u00e9l\u00e9ments visuels se neutralisent. Un espace \u00e9pur\u00e9 avec un message fort g\u00e9n\u00e8re plus d'impact qu'un stand surcharg\u00e9. L'activation en magasin gagne toujours \u00e0 la sobri\u00e9t\u00e9.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul><p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"73\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><p><b><span data-contrast=\"auto\">Ignorer le flux de circulation<\/span><\/b><span data-contrast=\"auto\">\u00a0: un dispositif mal positionn\u00e9 ou qui bloque le passage cr\u00e9e de la friction. Le parcours visiteur doit \u00eatre anticip\u00e9 d\u00e8s la phase de conception, pas ajust\u00e9 le jour du montage.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul><p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"73\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><p><b><span data-contrast=\"auto\">Concevoir pour une seule utilisation<\/span><\/b><span data-contrast=\"auto\">\u00a0: un dispositif non modulable est difficile \u00e0 amortir. La r\u00e9utilisabilit\u00e9 doit \u00eatre int\u00e9gr\u00e9e d\u00e8s le brief pour que chaque activation\u00a0retail\u00a0g\u00e9n\u00e8re de la valeur sur le long terme.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul><p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"73\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><p><b><span data-contrast=\"auto\">Oublier l'animation<\/span><\/b><span data-contrast=\"auto\">\u00a0: un bel espace sans interaction reste passif. Ce qui retient le visiteur dans une activation en point de vente, c'est ce qu'il peut faire, pas seulement ce qu'il voit.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul><p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"73\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><p><b><span data-contrast=\"auto\">N\u00e9gliger les contraintes du lieu<\/span><\/b><span data-contrast=\"auto\">\u00a0: accroches interdites, normes de s\u00e9curit\u00e9, flux impos\u00e9s par le gestionnaire du site. Les ignorer, c'est risquer de tout revoir en derni\u00e8re minute, souvent \u00e0 un co\u00fbt \u00e9lev\u00e9.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul><p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3291-419 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3291-420 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3291-421 bde-heading\">\n5. Animation en magasin : transformer le passage en exp\u00e9rience\n<\/h2>\n<\/div><div class=\"bde-div-3291-422 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3291-423 bde-columns\"><div class=\"bde-column-3291-424 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3291-425 bde-rich-text breakdance-rich-text-styles\">\n<p><span data-contrast=\"auto\">Un bel espace attire le regard. Une animation retient le visiteur.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"auto\">C'est la diff\u00e9rence entre<\/span><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-contrast=\"auto\">une\u00a0<\/span><b><span data-contrast=\"auto\">activation passive<\/span><\/b><span data-contrast=\"auto\">\u00a0: on regarde : et\u00a0<\/span><span data-contrast=\"auto\">une\u00a0<\/span><b><span data-contrast=\"auto\">activation active<\/span><\/b><span data-contrast=\"auto\">\u00a0: on participe, on touche, on go\u00fbte, on partage.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"auto\">Les formats d'animation qui fonctionnent le mieux en point de vente :<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"71\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><p><b><span data-contrast=\"auto\">D\u00e9gustation ou d\u00e9monstration produit<\/span><\/b><span data-contrast=\"auto\">\u00a0: le visiteur vit l'exp\u00e9rience produit plut\u00f4t que de lire une description.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"71\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><p><b><span data-contrast=\"auto\">Atelier participatif court<\/span><\/b><span data-contrast=\"auto\">\u00a0: 5 \u00e0 10 minutes, accessible, sans engagement. Il cr\u00e9e un souvenir associ\u00e9 \u00e0 la marque.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"71\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"7\" data-aria-level=\"1\"><p><b><span data-contrast=\"auto\">Photobooth\u00a0ou corner social media<\/span><\/b><span data-contrast=\"auto\">\u00a0: prolonge l'activation au-del\u00e0 du point de vente via le partage organique.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"71\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"8\" data-aria-level=\"1\"><p><b><span data-contrast=\"auto\">Animation adapt\u00e9e au contexte<\/span><\/b><span data-contrast=\"auto\">\u00a0:\u00a0<\/span><span data-contrast=\"auto\">l'animation id\u00e9ale pour un public familial ne sera pas la m\u00eame que pour un public de passionn\u00e9s ou de professionnels. Le dispositif peut rester identique, l'exp\u00e9rience propos\u00e9e doit changer.<\/span><\/p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:60,&quot;335559739&quot;:60}\">\u00a0<\/span><\/p><p><span class=\"TextRun SCXW79451827 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW79451827 BCX0\">Cette logique d'adaptation au public est aussi au\u00a0<\/span><span class=\"NormalTextRun SCXW79451827 BCX0\">c\u0153ur<\/span><span class=\"NormalTextRun SCXW79451827 BCX0\">\u00a0de la conception des animations : comprendre ce que le public veut vivre avant de choisir un format, c'est ce que d\u00e9taillent nos\u00a0<\/span><\/span><strong><a class=\"Hyperlink SCXW79451827 BCX0\" href=\"https:\/\/wenes-event.com\/5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW79451827 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW79451827 BCX0\" data-ccp-charstyle=\"Hyperlink\">5 leviers pour des animations \u00e9v\u00e9nementielles qui marquent les esprits<\/span><\/span><\/a><\/strong><span class=\"TextRun SCXW79451827 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW79451827 BCX0\">.<\/span><\/span><span class=\"EOP Selected SCXW79451827 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:60,&quot;335559739&quot;:60}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Pour les marques qui souhaitent aller encore plus loin dans la cr\u00e9ation d'un univers immersif, le<strong>\u00a0<\/strong><\/span><strong><a href=\"https:\/\/wenes-event.com\/pop-up-store-outil-marketing-ephemere-a-exploiter\/\">pop-up store<\/a><\/strong><span data-contrast=\"auto\">\u00a0reste le format le plus complet pour transformer un espace de vente en exp\u00e9rience totale.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3291-300 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3291-301 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3291-302 bde-columns\"><div class=\"bde-column-3291-303 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3291-304 bde-rich-text breakdance-rich-text-styles\">\n<h4><span class=\"TextRun SCXW29936047 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW29936047 BCX0\" data-ccp-parastyle=\"heading 4\">En r\u00e9sum\u00e9 :<\/span><\/span><\/h4><p>\u00a0<\/p><p><span class=\"TextRun SCXW11090346 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW11090346 BCX0\">Voici <strong>les cinq r\u00e9flexes<\/strong> \u00e0 adopter pour concevoir une activation en magasin qui marque vraiment.<\/span><\/span><span class=\"EOP SCXW11090346 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p>\u2705<strong> <span class=\"TextRun SCXW39827489 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW39827489 BCX0\">Lire le lieu avant de concevoir<\/span><\/span><\/strong><span class=\"TextRun SCXW39827489 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW39827489 BCX0\">\u00a0: contraintes, flux, public, codes visuels<\/span><\/span><span class=\"EOP SCXW39827489 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p>\u2705 <strong><span class=\"TextRun SCXW224102501 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW224102501 BCX0\">Construire une sc\u00e9nographie coh\u00e9rente avec l'ADN de la marque<\/span><\/span><\/strong><span class=\"TextRun SCXW224102501 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW224102501 BCX0\">, pas seulement visible<\/span><\/span><span class=\"EOP SCXW224102501 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p>\u2705<strong> <span class=\"TextRun SCXW113637751 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW113637751 BCX0\">Adapter le concept \u00e0 l'environnement\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW113637751 BCX0\">retail<\/span><\/span><\/strong><span class=\"TextRun SCXW113637751 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW113637751 BCX0\">, pas l'inverse<\/span><\/span><\/p><p>\u00a0<\/p><p>\u2705<strong><span class=\"TextRun SCXW113562162 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW113562162 BCX0\">Penser modularit\u00e9 d\u00e8s le d\u00e9part<\/span><\/span><\/strong><span class=\"TextRun SCXW113562162 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW113562162 BCX0\">\u00a0pour amortir l'investissement sur plusieurs activations<\/span><\/span><span class=\"EOP SCXW113562162 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><strong>\u2705<span class=\"TextRun SCXW242734675 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW242734675 BCX0\">Int\u00e9grer une animation qui fait participer<\/span><\/span><span class=\"TextRun SCXW242734675 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW242734675 BCX0\">, <\/span><\/span><\/strong><span class=\"TextRun SCXW242734675 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW242734675 BCX0\">pas seulement regarder<\/span><\/span><\/p><p>\u00a0<\/p>\n<\/div><div class=\"bde-button-3291-418 bde-button\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"https:\/\/wenes-event.com\/briefez-nous\/\" target=\"_blank\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">CONTACTEZ NOTRE AGENCE \u00c9V\u00c9NEMENTIELLE<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3291-491 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3291-492 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-icon-list-3291-493 bde-icon-list\">\n<ul>\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><!--! Font Awesome Free 6.5.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Questions fr\u00e9quentes\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  <\/ul>\n\n<\/div><div class=\"bde-columns-3291-494 bde-columns\"><div class=\"bde-column-3291-495 bde-column\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3291-496 bde-heading\">\nF.A.Q ACTIVATION EN MAGASIN\n<\/h2>\n<\/div><div class=\"bde-column-3291-497 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-3291-498 bde-text\">\n<b>Stand \u00e9ph\u00e9m\u00e8re<\/b>, <b>sc\u00e9nographie<\/b>, <b>animation<\/b>, <b>modularit\u00e9<\/b> : vous avez des questions sur la fa\u00e7on de transformer un point de vente en v\u00e9ritable exp\u00e9rience de marque ? <br><br>Consultez notre FAQ et trouvez toutes les r\u00e9ponses en un clin d'\u0153il ! Besoin d'informations suppl\u00e9mentaires ? Contactez notre \u00e9quipe d\u00e8s maintenant !\n<\/div>\n<\/div><\/div><div class=\"bde-frequently-asked-questions-3291-499 bde-frequently-asked-questions\">\n      <div class=\"bde-faq__item\">\n      <h1 class=\"bde-faq__title-tag\">\n       <button id=\"bde-faq-499-button-1\" aria-expanded=\"false\" aria-controls=\"bde-faq-499-1\" class=\"bde-faq__question js-faq-item\">\n          <span class=\"bde-faq__title\">Qu'est-ce qu'une activation en magasin ? <\/span>\n                           <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--inactive\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\">\r\n<path d=\"M31 12h-11v-11c0-0.552-0.448-1-1-1h-6c-0.552 0-1 0.448-1 1v11h-11c-0.552 0-1 0.448-1 1v6c0 0.552 0.448 1 1 1h11v11c0 0.552 0.448 1 1 1h6c0.552 0 1-0.448 1-1v-11h11c0.552 0 1-0.448 1-1v-6c0-0.552-0.448-1-1-1z\"\/>\r\n<\/svg>\n                            <\/div>\n         \t  <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--active\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><!-- Font Awesome Free 5.15.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) --><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"\/><\/svg>\n                            <\/div>\n                  <\/button>\n      <\/h1>\n      <div role=\"region\" aria-labelledby=\"bde-faq-499-button-1\" id=\"bde-faq-499-1\" class=\"bde-faq__answer\">\n        <div class=\"bde-faq__answer-content\">\n            <div class=\"breakdance-rich-text-styles\"><p><span data-contrast=\"auto\">Une<strong> activation en magasin<\/strong>, c'est un dispositif \u00e9v\u00e9nementiel d\u00e9ploy\u00e9 directement au sein d'un point de vente : grande surface, centre commercial, concept store ou boutique de marque. L'objectif n'est pas uniquement de vendre, c'est de cr\u00e9er un moment de contact entre la marque et le visiteur, de mani\u00e8re immersive et m\u00e9morable.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"auto\">Elle peut prendre la forme d'un stand \u00e9ph\u00e9m\u00e8re, d'un corner sc\u00e9nographi\u00e9, d'une animation de d\u00e9gustation ou d'une installation interactive. Ce qui la distingue d'un simple pr\u00e9sentoir, c'est l'intention :<strong> transformer un passage ordinaire en exp\u00e9rience de marque<\/strong>.<\/span><\/p><p>\u00a0<\/p><\/div>\n\n                    <\/div>\n      <\/div>\n    <\/div>\n      <div class=\"bde-faq__item\">\n      <h1 class=\"bde-faq__title-tag\">\n       <button id=\"bde-faq-499-button-2\" aria-expanded=\"false\" aria-controls=\"bde-faq-499-2\" class=\"bde-faq__question js-faq-item\">\n          <span class=\"bde-faq__title\">Quelle diff\u00e9rence entre un stand \u00e9ph\u00e9m\u00e8re et un pop-up store ? <\/span>\n                           <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--inactive\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\">\r\n<path d=\"M31 12h-11v-11c0-0.552-0.448-1-1-1h-6c-0.552 0-1 0.448-1 1v11h-11c-0.552 0-1 0.448-1 1v6c0 0.552 0.448 1 1 1h11v11c0 0.552 0.448 1 1 1h6c0.552 0 1-0.448 1-1v-11h11c0.552 0 1-0.448 1-1v-6c0-0.552-0.448-1-1-1z\"\/>\r\n<\/svg>\n                            <\/div>\n         \t  <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--active\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><!-- Font Awesome Free 5.15.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) --><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"\/><\/svg>\n                            <\/div>\n                  <\/button>\n      <\/h1>\n      <div role=\"region\" aria-labelledby=\"bde-faq-499-button-2\" id=\"bde-faq-499-2\" class=\"bde-faq__answer\">\n        <div class=\"bde-faq__answer-content\">\n            <div class=\"breakdance-rich-text-styles\"><p><span data-contrast=\"auto\">Les deux formats sont proches, mais leur \u00e9chelle et leur logique diff\u00e8rent.\u00a0<\/span><\/p><p>\u00a0<\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"74\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Un stand \u00e9ph\u00e9m\u00e8re<\/strong> est g\u00e9n\u00e9ralement un dispositif compact, int\u00e9gr\u00e9 dans un espace existant (galerie marchande, salon, surface commerciale). Il est con\u00e7u pour capter l'attention dans un environnement d\u00e9j\u00e0 fr\u00e9quent\u00e9.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/li><\/ul><p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559685&quot;:720,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"75\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Un pop-up store<\/strong>, lui, est un espace \u00e0 part enti\u00e8re : il cr\u00e9e son propre territoire, souvent dans un lieu d\u00e9di\u00e9 ou un emplacement strat\u00e9gique. Il propose une exp\u00e9rience plus compl\u00e8te, avec un univers de marque plus d\u00e9velopp\u00e9 et une dur\u00e9e d'exploitation g\u00e9n\u00e9ralement plus longue.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/li><\/ul><p>\u00a0<\/p><p><span data-contrast=\"auto\">Dans les deux cas, la logique d'activation en magasin reste la m\u00eame : concevoir un espace coh\u00e9rent, adapt\u00e9 au public et porteur d'un message clair.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><\/div>\n\n                    <\/div>\n      <\/div>\n    <\/div>\n      <div class=\"bde-faq__item\">\n      <h1 class=\"bde-faq__title-tag\">\n       <button id=\"bde-faq-499-button-3\" aria-expanded=\"false\" aria-controls=\"bde-faq-499-3\" class=\"bde-faq__question js-faq-item\">\n          <span class=\"bde-faq__title\">Combien co\u00fbte une activation en point de vente ?<br><\/span>\n                           <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--inactive\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\">\r\n<path d=\"M31 12h-11v-11c0-0.552-0.448-1-1-1h-6c-0.552 0-1 0.448-1 1v11h-11c-0.552 0-1 0.448-1 1v6c0 0.552 0.448 1 1 1h11v11c0 0.552 0.448 1 1 1h6c0.552 0 1-0.448 1-1v-11h11c0.552 0 1-0.448 1-1v-6c0-0.552-0.448-1-1-1z\"\/>\r\n<\/svg>\n                            <\/div>\n         \t  <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--active\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><!-- Font Awesome Free 5.15.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) --><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"\/><\/svg>\n                            <\/div>\n                  <\/button>\n      <\/h1>\n      <div role=\"region\" aria-labelledby=\"bde-faq-499-button-3\" id=\"bde-faq-499-3\" class=\"bde-faq__answer\">\n        <div class=\"bde-faq__answer-content\">\n            <div class=\"breakdance-rich-text-styles\"><p><span data-contrast=\"auto\">Le budget d'une activation\u00a0retail\u00a0d\u00e9pend de <strong>plusieurs facteurs<\/strong> : la taille du dispositif, les mat\u00e9riaux utilis\u00e9s, la dur\u00e9e d'exploitation, le nombre d'emplacements et le niveau de personnalisation souhait\u00e9.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"auto\">Un stand \u00e9ph\u00e9m\u00e8re sobre et modulable peut repr\u00e9senter un investissement limit\u00e9, surtout s'il est con\u00e7u pour \u00eatre r\u00e9utilis\u00e9 sur plusieurs \u00e9v\u00e9nements. Une activation immersive avec sc\u00e9nographie sur mesure, animations et habillage complet n\u00e9cessitera un budget plus cons\u00e9quent.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"auto\">Le bon r\u00e9flexe : <strong>partir des objectifs avant de parler budget<\/strong>. Ce qu'on cherche \u00e0 obtenir (visibilit\u00e9, engagement, ventes, notori\u00e9t\u00e9) oriente directement le niveau d'investissement pertinent.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><\/div>\n\n                    <\/div>\n      <\/div>\n    <\/div>\n      <div class=\"bde-faq__item\">\n      <h1 class=\"bde-faq__title-tag\">\n       <button id=\"bde-faq-499-button-4\" aria-expanded=\"false\" aria-controls=\"bde-faq-499-4\" class=\"bde-faq__question js-faq-item\">\n          <span class=\"bde-faq__title\">Comment mesurer l'efficacit\u00e9 d'une activation en magasin ? <\/span>\n                           <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--inactive\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\">\r\n<path d=\"M31 12h-11v-11c0-0.552-0.448-1-1-1h-6c-0.552 0-1 0.448-1 1v11h-11c-0.552 0-1 0.448-1 1v6c0 0.552 0.448 1 1 1h11v11c0 0.552 0.448 1 1 1h6c0.552 0 1-0.448 1-1v-11h11c0.552 0 1-0.448 1-1v-6c0-0.552-0.448-1-1-1z\"\/>\r\n<\/svg>\n                            <\/div>\n         \t  <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--active\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><!-- Font Awesome Free 5.15.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) --><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"\/><\/svg>\n                            <\/div>\n                  <\/button>\n      <\/h1>\n      <div role=\"region\" aria-labelledby=\"bde-faq-499-button-4\" id=\"bde-faq-499-4\" class=\"bde-faq__answer\">\n        <div class=\"bde-faq__answer-content\">\n            <div class=\"breakdance-rich-text-styles\"><p><span data-contrast=\"auto\">L'activation en magasin se mesure \u00e0 plusieurs niveaux selon les objectifs fix\u00e9s en amont. Les indicateurs les plus courants sont <strong>le nombre de visiteurs<\/strong> ayant interagi avec le dispositif, <strong>le taux de participation<\/strong> aux animations, <strong>le volume de ventes<\/strong> g\u00e9n\u00e9r\u00e9es sur la p\u00e9riode, et <strong>le nombre de contenus partag\u00e9s<\/strong> sur les r\u00e9seaux sociaux.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"auto\">Au-del\u00e0 des chiffres, des indicateurs plus qualitatifs apportent souvent des enseignements pr\u00e9cieux : retours terrain des \u00e9quipes pr\u00e9sentes, comportements observ\u00e9s, questions pos\u00e9es par les visiteurs. Ces donn\u00e9es aident \u00e0 affiner le concept pour les prochaines activations.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"auto\">L'id\u00e9al est de<strong> d\u00e9finir 2 ou 3 KPI<\/strong> clairs avant le lancement du dispositif, pour que l'\u00e9valuation soit coh\u00e9rente avec les ambitions initiales.<\/span><\/p><\/div>\n\n                    <\/div>\n      <\/div>\n    <\/div>\n      <div class=\"bde-faq__item\">\n      <h1 class=\"bde-faq__title-tag\">\n       <button id=\"bde-faq-499-button-5\" aria-expanded=\"false\" aria-controls=\"bde-faq-499-5\" class=\"bde-faq__question js-faq-item\">\n          <span class=\"bde-faq__title\">Faut-il faire appel \u00e0 une agence \u00e9v\u00e9nementielle pour une activation en magasin ? <\/span>\n                           <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--inactive\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\">\r\n<path d=\"M31 12h-11v-11c0-0.552-0.448-1-1-1h-6c-0.552 0-1 0.448-1 1v11h-11c-0.552 0-1 0.448-1 1v6c0 0.552 0.448 1 1 1h11v11c0 0.552 0.448 1 1 1h6c0.552 0 1-0.448 1-1v-11h11c0.552 0 1-0.448 1-1v-6c0-0.552-0.448-1-1-1z\"\/>\r\n<\/svg>\n                            <\/div>\n         \t  <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--active\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><!-- Font Awesome Free 5.15.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) --><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"\/><\/svg>\n                            <\/div>\n                  <\/button>\n      <\/h1>\n      <div role=\"region\" aria-labelledby=\"bde-faq-499-button-5\" id=\"bde-faq-499-5\" class=\"bde-faq__answer\">\n        <div class=\"bde-faq__answer-content\">\n            <div class=\"breakdance-rich-text-styles\"><p><span data-contrast=\"auto\">Ce n'est pas une obligation, mais c'est souvent ce qui fait la diff\u00e9rence entre un dispositif qui fonctionne et un dispositif qui reste invisible. Une agence \u00e9v\u00e9nementielle apporte <strong>une vision compl\u00e8te<\/strong> : conception du concept, fabrication du stand, gestion des contraintes techniques du lieu, recrutement des \u00e9quipes d'animation et coordination logistique.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"auto\">Elle permet aussi <strong>d'anticiper les erreurs fr\u00e9quentes<\/strong> (surcharge visuelle, mauvais positionnement, dispositif non modulable) qui peuvent compromettre l'efficacit\u00e9 d'une activation\u00a0retail\u00a0m\u00eame bien intentionn\u00e9e.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"auto\">Pour une marque qui souhaite activer sa pr\u00e9sence en point de vente de mani\u00e8re coh\u00e9rente et m\u00e9morable, s'appuyer sur une expertise sp\u00e9cialis\u00e9e est g\u00e9n\u00e9ralement un investissement rentable.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><\/div>\n\n                    <\/div>\n      <\/div>\n    <\/div>\n  \n<\/div>\n<\/div><\/div>\n<\/section><div class=\"bde-globalblock-3291-177 bde-globalblock\"><div class='breakdance'><section class=\"bde-section-1486-100-1486-1 bde-section bde-section-1486-100\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h3 class=\"bde-heading-1486-105-1486-1 bde-heading bde-heading-1486-105\">\nARTICLES POPULAIRES\n<\/h3><div class=\"bde-icon-1486-111-1486-1 bde-icon bde-icon-1486-111\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"22.234\" height=\"24.234\" viewBox=\"0 0 22.234 24.234\">\r\n  <defs>\r\n    <clipPath id=\"clip-path\">\r\n      <rect id=\"Rectangle_2419\" data-name=\"Rectangle 2419\" width=\"24.234\" height=\"22.234\" fill=\"#ce0d5f\"\/>\r\n    <\/clipPath>\r\n  <\/defs>\r\n  <g id=\"Groupe_5630\" data-name=\"Groupe 5630\" transform=\"translate(22.234) rotate(90)\" clip-path=\"url(#clip-path)\">\r\n    <path id=\"Trac\u00e9_10292\" data-name=\"Trac\u00e9 10292\" d=\"M15.137,0H11.1a13.088,13.088,0,0,0,3.674,9.1H0v4.039H14.771a13.089,13.089,0,0,0-3.674,9.1h4.039a9.108,9.108,0,0,1,9.1-9.1V9.1a9.107,9.107,0,0,1-9.1-9.1\" transform=\"translate(0 0)\" fill=\"#ce0d5f\"\/>\r\n  <\/g>\r\n<\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-div-1486-108-1486-1 bde-div bde-div-1486-108\">\n  \n  \n\t\n\n\n\n<div class=\"bde-post-loop-1486-109-1486-1 bde-post-loop bde-post-loop-1486-109\"><div class=\"bde-loop bde-loop-grid ee-posts ee-posts-grid\">    <article class=\"bde-loop-item ee-post\">\n        <div class='breakdance'><a class=\"bde-container-link-325-144-3244-325-1 bde-container-link bde-container-link-325-144 breakdance-link\" href=\"https:\/\/wenes-event.com\/en\/5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits\/\" target=\"_self\" data-type=\"url\" acf-color-cat=\"blue\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-102-3244-325-1 bde-div bde-div-325-102\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-116-3244-325-1 bde-div bde-div-325-116\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-325-137-3244-325-1 bde-heading bde-heading-325-137\">\nTips\n<\/h1>\n<\/div>\n<\/div><div class=\"bde-image-325-101-3244-325-1 bde-image bde-image-325-101\">\n<figure class=\"breakdance-image breakdance-image--3245\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg.jpg\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg.jpg 1920w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-300x169.jpg 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-1024x576.jpg 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-768x432.jpg 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-1536x864.jpg 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" alt=\"Activation \u00e9v\u00e8nementielle avec des animations immersives.\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-325-150-3244-325-1 bde-div acf-color-cat bde-div-325-150\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-146-3244-325-1 bde-div bde-div-325-146\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-325-140-3244-325-1 bde-post-meta bde-post-meta-325-140\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">02.02.2026<\/span>\n                                <\/li>\n            <\/ul><h2 class=\"bde-heading-325-143-3244-325-1 bde-heading bde-heading-325-143\">5 leviers pour des animations \u00e9v\u00e9nementielles qui marquent les esprits<\/h2><div class=\"bde-div-325-147-3244-325-1 bde-div bde-div-325-147\">\n  \n  \n\t\n\n\n\n<div class=\"bde-icon-325-141-3244-325-1 bde-icon bde-icon-325-141\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><!--! Font Awesome Free 6.5.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-text-325-151-3244-325-1 bde-text bde-text-325-151\">\nLire la suite\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/a><\/div>    <\/article>\n    <article class=\"bde-loop-item ee-post\">\n        <div class='breakdance'><a class=\"bde-container-link-325-144-3220-325-1 bde-container-link bde-container-link-325-144 breakdance-link\" href=\"https:\/\/wenes-event.com\/en\/pop-up-store-outil-marketing-ephemere-a-exploiter\/\" target=\"_self\" data-type=\"url\" acf-color-cat=\"green\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-102-3220-325-1 bde-div bde-div-325-102\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-116-3220-325-1 bde-div bde-div-325-116\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-325-137-3220-325-1 bde-heading bde-heading-325-137\">\nTendance event\n<\/h1>\n<\/div>\n<\/div><div class=\"bde-image-325-101-3220-325-1 bde-image bde-image-325-101\">\n<figure class=\"breakdance-image breakdance-image--3221\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01.png\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01.png 1920w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-300x169.png 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-1024x576.png 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-768x432.png 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-1536x864.png 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-325-150-3220-325-1 bde-div acf-color-cat bde-div-325-150\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-146-3220-325-1 bde-div bde-div-325-146\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-325-140-3220-325-1 bde-post-meta bde-post-meta-325-140\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">12.01.2026<\/span>\n                                <\/li>\n            <\/ul><h2 class=\"bde-heading-325-143-3220-325-1 bde-heading bde-heading-325-143\">Pop-up store : l\u2019outil marketing \u00e9ph\u00e9m\u00e8re \u00e0 exploiter<\/h2><div class=\"bde-div-325-147-3220-325-1 bde-div bde-div-325-147\">\n  \n  \n\t\n\n\n\n<div class=\"bde-icon-325-141-3220-325-1 bde-icon bde-icon-325-141\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><!--! Font Awesome Free 6.5.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-text-325-151-3220-325-1 bde-text bde-text-325-151\">\nLire la suite\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/a><\/div>    <\/article>\n    <article class=\"bde-loop-item ee-post\">\n        <div class='breakdance'><a class=\"bde-container-link-325-144-3185-325-1 bde-container-link bde-container-link-325-144 breakdance-link\" href=\"https:\/\/wenes-event.com\/en\/communication-evenementielle-du-brief-au-bouche-a-oreille\/\" target=\"_self\" data-type=\"url\" acf-color-cat=\"pink\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-102-3185-325-1 bde-div bde-div-325-102\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-116-3185-325-1 bde-div bde-div-325-116\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-325-137-3185-325-1 bde-heading bde-heading-325-137\">\nOrganisation event\n<\/h1>\n<\/div>\n<\/div><div class=\"bde-image-325-101-3185-325-1 bde-image bde-image-325-101\">\n<figure class=\"breakdance-image breakdance-image--3183\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2025\/12\/wenes-event-article-blog-plan-de-communication-evenementielle-2025-01.jpg\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2025\/12\/wenes-event-article-blog-plan-de-communication-evenementielle-2025-01.jpg 1920w, https:\/\/wenes-event.com\/wp-content\/uploads\/2025\/12\/wenes-event-article-blog-plan-de-communication-evenementielle-2025-01-300x169.jpg 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2025\/12\/wenes-event-article-blog-plan-de-communication-evenementielle-2025-01-1024x576.jpg 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2025\/12\/wenes-event-article-blog-plan-de-communication-evenementielle-2025-01-768x432.jpg 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2025\/12\/wenes-event-article-blog-plan-de-communication-evenementielle-2025-01-1536x864.jpg 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2025\/12\/wenes-event-article-blog-plan-de-communication-evenementielle-2025-01-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" alt=\"zoom sur deux femmes travaillant en agence \u00e9v\u00e9nementielle r\u00e9fl\u00e9chissant au plan de communication \u00e9v\u00e9nementielle de leur client\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-325-150-3185-325-1 bde-div acf-color-cat bde-div-325-150\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-146-3185-325-1 bde-div bde-div-325-146\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-325-140-3185-325-1 bde-post-meta bde-post-meta-325-140\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">22.12.2025<\/span>\n                                <\/li>\n            <\/ul><h2 class=\"bde-heading-325-143-3185-325-1 bde-heading bde-heading-325-143\">Communication \u00e9v\u00e9nementielle : du brief au bouche-\u00e0-oreille<\/h2><div class=\"bde-div-325-147-3185-325-1 bde-div bde-div-325-147\">\n  \n  \n\t\n\n\n\n<div class=\"bde-icon-325-141-3185-325-1 bde-icon bde-icon-325-141\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><!--! Font Awesome Free 6.5.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-text-325-151-3185-325-1 bde-text bde-text-325-151\">\nLire la suite\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/a><\/div>    <\/article>\n<\/div>\r\n<\/div><div class=\"bde-button-1486-110-1486-1 bde-button bde-button-1486-110\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n            <button type=\"button\" class=\"button-atom button-atom--custom bde-button__button\"  >\n    \n        <span class=\"button-atom__text\">Toutes nos actus<\/span>\n\n                            \n        \n            <\/button>\n    \n\n\n<\/div>\n<\/div><\/div>\n<\/section><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero<\/p>","protected":false},"author":5,"featured_media":3328,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-3291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Activation en magasin : comment transformer un point de vente en exp\u00e9rience de marque ? - WENES Event<\/title>\n<meta name=\"description\" content=\"Sc\u00e9nographie, modularit\u00e9, animation : comment transformer une activation en magasin en v\u00e9ritable exp\u00e9rience de marque m\u00e9morable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenes-event.com\/en\/activation-en-magasin-comment-transformer-un-point-de-vente-en-experience-de-marque\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Activation en magasin : comment transformer un point de vente en exp\u00e9rience de marque ? 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