{"id":3244,"date":"2026-02-02T10:25:27","date_gmt":"2026-02-02T08:25:27","guid":{"rendered":"https:\/\/wenes-event.com\/?p=3244"},"modified":"2026-04-01T11:39:20","modified_gmt":"2026-04-01T09:39:20","slug":"5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits","status":"publish","type":"post","link":"https:\/\/wenes-event.com\/en\/5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits\/","title":{"rendered":"5 leviers pour des animations \u00e9v\u00e9nementielles qui marquent les esprits"},"content":{"rendered":"<div class='breakdance'><section class=\"bde-section-3244-113 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-fancy-container-3244-114 bde-fancy-container\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-3244-115 bde-div\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-3244-116 bde-heading\">\n5 leviers pour des animations \u00e9v\u00e9nementielles qui marquent les esprits\n<\/h1>\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3244-120 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3244-128 bde-div\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-3244-122 bde-post-meta\"><li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">Tips<\/span><\/li><\/ul><ul class=\"bde-post-meta-3244-127 bde-post-meta\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">02.02.2026<\/span>\n                                <\/li>\n            <\/ul><div class=\"bde-div-3244-416 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-3244-417 bde-text\">\n4 min\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-3244-131 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-social-share-buttons-3244-130 bde-social-share-buttons\">\n<div class=\"bde-social-share-button bde-social-share-button-mobile js-breakdance-share-mobile\">\n  <span class=\"bde-social-share-button-icon\">\n    <svg fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 16 16\">\n      <path d=\"M11 2.5a2.5 2.5 0 1 1 .603 1.628l-6.718 3.12c.154.49.154 1.015 0 1.504l6.718 3.12a2.5 2.5 0 1 1-.488.876l-6.718-3.12a2.5 2.5 0 1 1 0-3.256l6.718-3.12A2.504 2.504 0 0 1 11 2.5Z\" fill=\"currentColor\"\/>\n    <\/svg>\n  <\/span>\n  <\/div>\n\n<div class=\"js-breakdance-share-button bde-social-share-button bde-social-share-button-linkedin\" data-network=\"LinkedIn\"  >\n    <span class=\"bde-social-share-button-icon\">\n        <svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fab\" class=\"svg-inline--fa fa-linkedin fa-w-14\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\">\n      <path fill=\"currentColor\" d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path>\n    <\/svg>\n      <\/span>\n    <\/div>\n\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3244-266 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3244-267 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3244-268 bde-columns\"><div class=\"bde-column-3244-269 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3244-270 bde-rich-text breakdance-rich-text-styles\">\n<p><span data-contrast=\"auto\">Un \u00e9v\u00e9nement peut \u00eatre parfaitement organis\u00e9, dans un\u00a0cadre soign\u00e9, avec un programme solide. Et pourtant laisser peu de traces.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"auto\">Ce qui fait qu'un participant se souvient d'un moment, c'est rarement la logistique.\u00a0<\/span><b><span data-contrast=\"auto\">C'est ce qu'il a v\u00e9cu, ressenti, ou fait.<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"auto\">Les animations so<\/span><span data-contrast=\"auto\">nt le\u00a0c\u0153ur\u00a0battant de cette exp\u00e9rience.<\/span><span data-contrast=\"auto\">\u00a0Choisies avec coh\u00e9rence, elles transforment un \u00e9v\u00e9nement en moment m\u00e9morable. Voici\u00a0<\/span><span data-contrast=\"auto\">comment les concevoir pour qu'elles servent vraiment votre message.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3244-279 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3244-280 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3244-281 bde-heading\">\n1. Partir du public, pas de l'animation \n<\/h2>\n<\/div><div class=\"bde-div-3244-282 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3244-283 bde-columns\"><div class=\"bde-column-3244-284 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3244-285 bde-rich-text breakdance-rich-text-styles\">\n<p><span data-contrast=\"auto\">La premi\u00e8re erreur : choisir une animation parce qu'elle est tendance. La deuxi\u00e8me : la recycler d'un \u00e9v\u00e9nement \u00e0 l'autre sans se demander si elle correspond \u00e0 l'audience.<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"auto\">Une animation percutante commence toujours par une question simple<\/span><span data-contrast=\"auto\">\u00a0:\u00a0<\/span><b><span data-contrast=\"auto\">qu'est-ce que ce public veut vivre ?<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"auto\">Selon le type d'\u00e9v\u00e9nement,\u00a0<\/span><b><span data-contrast=\"auto\">les attentes<\/span><\/b><span data-contrast=\"auto\">\u00a0sont radicalement diff\u00e9rentes :<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p>\u00a0<\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"65\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><p><strong>Un collaborateur<\/strong><span data-contrast=\"auto\">\u00a0en s\u00e9minaire cherche \u00e0 se reconnecter \u00e0 ses \u00e9quipes et \u00e0 comprendre le cap strat\u00e9gique.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"65\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><p><b><span data-contrast=\"none\">Un distributeur<\/span><\/b><span data-contrast=\"auto\">\u00a0invit\u00e9 \u00e0 un lancement attend d'\u00eatre convaincu par l'exp\u00e9rience produit.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"65\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><p><b><span data-contrast=\"none\">Un visiteur en pop-up store<\/span><\/b><span data-contrast=\"auto\">\u00a0veut \u00eatre surpris et repartir avec quelque chose \u00e0 raconter.<\/span><\/p><\/li><\/ul><p>\u00a0<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><div class=\"bde-div-3244-447 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3244-448 bde-columns\"><div class=\"bde-column-3244-449 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3244-450 bde-rich-text breakdance-rich-text-styles\">\n<p><span data-contrast=\"none\">\ud83d\udc49<\/span><span data-contrast=\"auto\">\u00a0<\/span><b><i><span data-contrast=\"auto\">Tips<\/span><\/i><\/b><i><span data-contrast=\"auto\">\u00a0-\u00a0<\/span><\/i><span data-contrast=\"auto\">D\u00e9finissez 2 ou 3 intentions \u00e9motionnelles pour votre \u00e9v\u00e9nement (surprendre, connecter, apprendre, c\u00e9l\u00e9brer).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335557856&quot;:16446190,&quot;335559685&quot;:400,&quot;335559737&quot;:400,&quot;335559738&quot;:180,&quot;335559739&quot;:80,&quot;335572083&quot;:18,&quot;335572084&quot;:12,&quot;335572085&quot;:7220762,&quot;469789810&quot;:&quot;single&quot;}\"> \u00a0<\/span><\/p><p><span data-contrast=\"auto\">Chaque animation doit en servir au moins une. Si ce n'est pas le cas, elle est d\u00e9corative, pas utile.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335557856&quot;:16446190,&quot;335559685&quot;:400,&quot;335559737&quot;:400,&quot;335559738&quot;:0,&quot;335559739&quot;:180,&quot;335572083&quot;:18,&quot;335572084&quot;:12,&quot;335572085&quot;:7220762,&quot;469789810&quot;:&quot;single&quot;}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3244-286 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3244-287 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3244-288 bde-heading\">\n2. L'immersion sensorielle : quand le d\u00e9cor devient actif \n<\/h2>\n<\/div><div class=\"bde-div-3244-289 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3244-290 bde-columns\"><div class=\"bde-column-3244-291 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3244-292 bde-rich-text breakdance-rich-text-styles\">\n<p><span data-contrast=\"auto\">Une animation immersive ne se regarde pas : elle se traverse. Elle modifie la perception de l'espace, engage le corps, et ancre le message dans la m\u00e9moire \u00e9motionnelle.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"auto\">Pour illustrer cela : lors du<\/span><span data-contrast=\"none\">\u00a0<\/span><a href=\"https:\/\/wenes-event.com\/nos-realisations\/st-hubert\/\"><b><span data-contrast=\"none\">lancement produit de\u00a0St Hubert<\/span><\/b><\/a><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">WENES Event<\/span><span data-contrast=\"auto\">\u00a0a con\u00e7u\u00a0<\/span><b><span data-contrast=\"auto\">un parcours en quatre \u00e9tapes<\/span><\/b><span data-contrast=\"auto\">, d\u00e9ploy\u00e9 au sein m\u00eame du si\u00e8ge de la marque. Chaque espace avait une fonction narrative et sensorielle distincte, en s'appuyant sur les principes de la<\/span><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><a href=\"https:\/\/wenes-event.com\/scenographie-evenementielle-multisensorielle\/\"><b><span data-contrast=\"none\">sc\u00e9nographie immersive<\/span><\/b><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"auto\">Les quatre temps du parcours :<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"66\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><p><b><span data-contrast=\"none\">Une salle de cin\u00e9ma\u00a0reconstitu\u00e9e\u00a0<\/span><\/b><span data-contrast=\"auto\">pour retracer l'histoire de la marque.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"66\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><p><b><span data-contrast=\"none\">Un mus\u00e9e de\u00a0l'Innovation<\/span><\/b><span data-contrast=\"auto\">\u00a0avec chevalets et \u00e9tapes cl\u00e9s.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"66\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><p><b><span data-contrast=\"none\">Un laboratoire sensoriel<\/span><\/b><span data-contrast=\"auto\">\u00a0: blouses blanches, lumi\u00e8res LED bleues, \u00e9cran de fum\u00e9e pour une r\u00e9v\u00e9lation produit en exclusivit\u00e9.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"66\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><p><b><span data-contrast=\"none\">Un buffet de mignardises<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"none\">\u00e9labor\u00e9es \u00e0 partir des produits St Hubert<\/span><\/b><span data-contrast=\"auto\">\u00a0pour clore le parcours en convivialit\u00e9.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul><p><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:60,&quot;335559739&quot;:60}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Les participants ne recevaient pas un discours de marque.\u00a0<\/span><b><span data-contrast=\"auto\">Ils le vivaient<\/span><\/b><span data-contrast=\"auto\">. C'est exactement ce que permet ce type de dispositif quand il est bien construit.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p>\u00a0<\/p>\n<\/div>\n<\/div><\/div><div class=\"bde-advancedslider-3244-531 bde-advancedslider slider-agence\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"531\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-3244-532 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-image-3244-533 bde-image\">\n<figure class=\"breakdance-image breakdance-image--1638\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-st-hubert-01-1.jpg\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-st-hubert-01-1.jpg 1920w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-st-hubert-01-1-300x200.jpg 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-st-hubert-01-1-1024x683.jpg 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-st-hubert-01-1-768x512.jpg 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-st-hubert-01-1-1536x1024.jpg 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-st-hubert-01-1-18x12.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" alt=\"Immersion dans l'\u00e9v\u00e9nement St Hubert\"><\/div>\n\t<\/div><\/figure>\n\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-3244-534 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-image-3244-535 bde-image\">\n<figure class=\"breakdance-image breakdance-image--1504\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-st-hubert-05.jpg\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-st-hubert-05.jpg 1920w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-st-hubert-05-300x200.jpg 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-st-hubert-05-1024x683.jpg 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-st-hubert-05-768x512.jpg 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-st-hubert-05-1536x1024.jpg 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-st-hubert-05-18x12.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" alt=\"Parcours immersif dans l'histoire de la marque St Hubert\"><\/div>\n\t<\/div><\/figure>\n\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-3244-536 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-image-3244-537 bde-image\">\n<figure class=\"breakdance-image breakdance-image--1560\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-st-hubert-2024-13.jpg\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-st-hubert-2024-13.jpg 1920w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-st-hubert-2024-13-300x200.jpg 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-st-hubert-2024-13-1024x683.jpg 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-st-hubert-2024-13-768x512.jpg 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-st-hubert-2024-13-1536x1024.jpg 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-st-hubert-2024-13-18x12.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" alt=\"accueil des invit\u00e9s \u00e0 l'\u00e9v\u00e9nement distributeur Saint Hubert\"><\/div>\n\t<\/div><\/figure>\n\n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"24.234\" height=\"22.233\" viewBox=\"0 0 24.234 22.233\">\r\n  <defs>\r\n    <clipPath id=\"clip-path\">\r\n      <rect id=\"Rectangle_2420\" data-name=\"Rectangle 2420\" width=\"24.234\" height=\"22.234\" fill=\"#ce0d5f\"\/>\r\n    <\/clipPath>\r\n  <\/defs>\r\n  <g id=\"Groupe_5631\" data-name=\"Groupe 5631\" clip-path=\"url(#clip-path)\">\r\n    <path id=\"Trac\u00e9_10293\" data-name=\"Trac\u00e9 10293\" d=\"M15.137,0H11.1a13.088,13.088,0,0,0,3.674,9.1H0v4.039H14.771a13.089,13.089,0,0,0-3.674,9.1h4.039a9.108,9.108,0,0,1,9.1-9.1V9.1a9.107,9.107,0,0,1-9.1-9.1\" transform=\"translate(0 0)\" fill=\"#ce0d5f\"\/>\r\n  <\/g>\r\n<\/svg>\n        <\/div>\n        <div class=\"swiper-button-next\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"24.234\" height=\"22.233\" viewBox=\"0 0 24.234 22.233\">\r\n  <defs>\r\n    <clipPath id=\"clip-path\">\r\n      <rect id=\"Rectangle_2420\" data-name=\"Rectangle 2420\" width=\"24.234\" height=\"22.234\" fill=\"#ce0d5f\"\/>\r\n    <\/clipPath>\r\n  <\/defs>\r\n  <g id=\"Groupe_5631\" data-name=\"Groupe 5631\" clip-path=\"url(#clip-path)\">\r\n    <path id=\"Trac\u00e9_10293\" data-name=\"Trac\u00e9 10293\" d=\"M15.137,0H11.1a13.088,13.088,0,0,0,3.674,9.1H0v4.039H14.771a13.089,13.089,0,0,0-3.674,9.1h4.039a9.108,9.108,0,0,1,9.1-9.1V9.1a9.107,9.107,0,0,1-9.1-9.1\" transform=\"translate(0 0)\" fill=\"#ce0d5f\"\/>\r\n  <\/g>\r\n<\/svg>\n        <\/div>\n    \n    \n<\/div>\n\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3244-507 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3244-451 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3244-452 bde-columns\"><div class=\"bde-column-3244-453 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3244-454 bde-rich-text breakdance-rich-text-styles\">\n<p data-ccp-border-bottom=\"0px none \" data-ccp-padding-bottom=\"0px\"><b><span data-contrast=\"auto\">\ud83d\udca1\u00a0<\/span><\/b><b><span data-contrast=\"none\">Le saviez-vous ?<\/span><\/b><b><span data-contrast=\"auto\">\u00a0\u00a0<\/span><\/b><span data-contrast=\"auto\">Activer plusieurs sens am\u00e9liore significativement la m\u00e9morisation d'une exp\u00e9rience. <\/span><\/p><p data-ccp-border-bottom=\"0px none \" data-ccp-padding-bottom=\"0px\"><span data-contrast=\"auto\">Une ambiance olfactive, une texture singuli\u00e8re ou une bande-son coh\u00e9rente suffisent \u00e0 ancrer un souvenir durablement.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335557856&quot;:16446190,&quot;335559685&quot;:400,&quot;335559737&quot;:400,&quot;335559738&quot;:0,&quot;335559739&quot;:180,&quot;335572083&quot;:18,&quot;335572084&quot;:12,&quot;335572085&quot;:7220762,&quot;469789810&quot;:&quot;single&quot;}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3244-361 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3244-362 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3244-363 bde-heading\">\n3. La gamification : rendre les participants acteurs \n<\/h2>\n<\/div><div class=\"bde-div-3244-364 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3244-365 bde-columns\"><div class=\"bde-column-3244-366 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3244-367 bde-rich-text breakdance-rich-text-styles\">\n<p aria-level=\"2\"><span data-contrast=\"auto\">Int\u00e9grer des m\u00e9caniques de jeu dans un \u00e9v\u00e9nement, c'est l'une des\u00a0<\/span><a href=\"https:\/\/wenes-event.com\/tendances-evenementielle-2026\/\"><b><span data-contrast=\"none\">tendances \u00e9v\u00e9nementielles 2026<\/span><\/b><\/a><span data-contrast=\"auto\">\u00a0qui s'installe durablement dans les strat\u00e9gies de marque.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:340,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p aria-level=\"2\">\u00a0<\/p><p><span data-contrast=\"auto\">Non pas parce que le jeu est fun, mais parce qu'il place le participant en position d'acteur plut\u00f4t que de spectateur.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"auto\">Les formats qui fonctionnent le mieux r\u00e9unissent trois conditions :<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"66\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><p><b><span data-contrast=\"none\">Une dur\u00e9e courte\u00a0<\/span><\/b><span data-contrast=\"auto\">: entre 5 et 12 minutes maximum par s\u00e9quence.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"66\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><p><b><span data-contrast=\"none\">Un objectif clair<\/span><\/b><span data-contrast=\"auto\">\u00a0: le participant sait ce qu'il fait et pourquoi.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"66\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"7\" data-aria-level=\"1\"><p><b><span data-contrast=\"none\">Une dimension collective ou comp\u00e9titive l\u00e9g\u00e8re<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-contrast=\"auto\">: elle cr\u00e9e de l'\u00e9nergie sans exclure.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul><p>\u00a0<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><div class=\"bde-div-3244-440 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3244-441 bde-columns\"><div class=\"bde-column-3244-442 bde-column\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-3244-446 bde-image2\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-02.jpg.jpg\" alt=\"Stand \u00e9ph\u00e9m\u00e8re Logitech en centre commercial.\" loading=\"lazy\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-02.jpg.jpg 740w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-02.jpg-300x300.jpg 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-02.jpg-150x150.jpg 150w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-02.jpg-12x12.jpg 12w\" sizes=\"(max-width: 740px) 100vw, 740px\">\n<\/div><div class=\"bde-column-3244-444 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3244-445 bde-rich-text breakdance-rich-text-styles\">\n<h3><b><span data-contrast=\"auto\">Exemple :<\/span><\/b><span data-ccp-props=\"{&quot;335559685&quot;:708,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/h3><p>\u00a0<\/p><p data-ccp-border-bottom=\"0px none \" data-ccp-padding-bottom=\"0px\"><span data-contrast=\"auto\">Pour l'op\u00e9ration<\/span><span data-contrast=\"none\">\u00a0<\/span><a href=\"https:\/\/wenes-event.com\/nos-realisations\/logitech\/\"><b><span data-contrast=\"none\">\u00ab Race Day Logitech \u00bb<\/span><\/b><\/a><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-contrast=\"auto\">en centre commercial, WENES Event a con\u00e7u un stand de 48 m\u00b2 structur\u00e9 en zones progressives.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335557856&quot;:16446190,&quot;335559685&quot;:400,&quot;335559737&quot;:400,&quot;335559738&quot;:180,&quot;335559739&quot;:80,&quot;335572083&quot;:18,&quot;335572084&quot;:12,&quot;335572085&quot;:7220762,&quot;469789810&quot;:&quot;single&quot;}\">\u00a0<\/span><\/p><p data-ccp-border-bottom=\"0px none \" data-ccp-padding-bottom=\"0px\">\u00a0<\/p><p data-ccp-border-top=\"0px none \" data-ccp-padding-top=\"0px\" data-ccp-border-bottom=\"0px none \" data-ccp-padding-bottom=\"0px\"><span data-contrast=\"auto\">Simulateurs de course accessibles \u00e0 tous les niveaux, activations partenaires (Hot\u00a0Wheels, Xbox, Samsung) et ateliers enfants : chaque espace proposait une micro-exp\u00e9rience courte et immersive.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335557856&quot;:16446190,&quot;335559685&quot;:400,&quot;335559737&quot;:400,&quot;335559738&quot;:0,&quot;335559739&quot;:60,&quot;335572083&quot;:18,&quot;335572084&quot;:12,&quot;335572085&quot;:7220762,&quot;469789810&quot;:&quot;single&quot;}\">\u00a0<\/span><\/p><p data-ccp-border-top=\"0px none \" data-ccp-padding-top=\"0px\" data-ccp-border-bottom=\"0px none \" data-ccp-padding-bottom=\"0px\">\u00a0<\/p><p data-ccp-border-top=\"0px none \" data-ccp-padding-top=\"0px\"><span data-contrast=\"auto\"><strong>R\u00e9sultat<\/strong>\u00a0<\/span><span data-contrast=\"auto\">: Un engagement prolong\u00e9 des visiteurs et une m\u00e9morisation forte de l'univers <em>Logitech G<\/em>, sans qu'il soit n\u00e9cessaire d'expliquer le produit.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335557856&quot;:16446190,&quot;335559685&quot;:400,&quot;335559737&quot;:400,&quot;335559738&quot;:0,&quot;335559739&quot;:180,&quot;335572083&quot;:18,&quot;335572084&quot;:12,&quot;335572085&quot;:7220762,&quot;469789810&quot;:&quot;single&quot;}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3244-368 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3244-369 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3244-370 bde-heading\">\n4. Le digital comme amplificateur \n<\/h2>\n<\/div><div class=\"bde-div-3244-371 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3244-372 bde-columns\"><div class=\"bde-column-3244-373 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3244-374 bde-rich-text breakdance-rich-text-styles\">\n<p><span data-contrast=\"auto\">La technologie ne devrait jamais \u00eatre l'attraction principale d'une animation. Elle devrait en amplifier l'impact.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"auto\">R\u00e9alit\u00e9 augment\u00e9e, murs interactifs, QR codes exp\u00e9rientiels : ces outils enrichissent le dispositif \u00e0 condition d'\u00eatre pens\u00e9s comme des prolongements du r\u00e9cit, pas comme des gadgets.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"auto\">Quelques utilisations concr\u00e8tes qui fonctionnent :<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"66\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"8\" data-aria-level=\"1\"><p><b><span data-contrast=\"none\">Un\u00a0photocall<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-contrast=\"auto\">int\u00e9gr\u00e9 dans la sc\u00e9nographie pour g\u00e9n\u00e9rer du contenu social media qualitatif.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"66\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"9\" data-aria-level=\"1\"><p><b><span data-contrast=\"none\">Des QR codes<\/span><\/b><span data-contrast=\"auto\">\u00a0qui d\u00e9clenchent une exp\u00e9rience augment\u00e9e li\u00e9e au produit ou au th\u00e8me.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"66\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"10\" data-aria-level=\"1\"><p><b><span data-contrast=\"none\">Un dispositif hybride<\/span><\/b><span data-contrast=\"auto\">\u00a0pour inclure les participants \u00e0 distance, en pensant le\u00a0<\/span><span data-contrast=\"auto\">format hybride<\/span><span data-contrast=\"auto\">\u00a0comme un espace \u00e0 part enti\u00e8re plut\u00f4t qu'un flux secondaire.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"66\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"11\" data-aria-level=\"1\"><p><b><span data-contrast=\"none\">Des capsules vid\u00e9o ou interviews live<\/span><\/b><span data-contrast=\"auto\">\u00a0pour prolonger l'\u00e9v\u00e9nement sur les r\u00e9seaux.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul>\n<\/div>\n<\/div><\/div>\n<\/div><div class=\"bde-div-3244-467 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3244-468 bde-columns\"><div class=\"bde-column-3244-469 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3244-470 bde-rich-text breakdance-rich-text-styles\">\n<p data-ccp-border-bottom=\"0px none \" data-ccp-padding-bottom=\"0px\"><b><span data-contrast=\"auto\"><span class=\"TextRun SCXW105261303 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW105261303 BCX0\">\ud83d\udc49\u00a0<\/span><\/span><span class=\"TextRun SCXW105261303 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW105261303 BCX0\">Tips\u00a0<\/span><\/span><span class=\"TextRun SCXW105261303 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW105261303 BCX0\">: <\/span><\/span><\/span><\/b><span data-contrast=\"auto\">Avant d'int\u00e9grer un outil digital,\u00a0posez-vous\u00a0la question : que permet-il que le pr\u00e9sentiel seul ne peut pas offrir ?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335557856&quot;:16446190,&quot;335559685&quot;:400,&quot;335559737&quot;:400,&quot;335559738&quot;:180,&quot;335559739&quot;:80,&quot;335572083&quot;:18,&quot;335572084&quot;:12,&quot;335572085&quot;:7220762,&quot;469789810&quot;:&quot;single&quot;}\">\u00a0<\/span><\/p><p data-ccp-border-bottom=\"0px none \" data-ccp-padding-bottom=\"0px\"><span data-contrast=\"auto\">Si la r\u00e9ponse est floue, retirez-le. La technologie doit servir l'\u00e9motion, pas la remplacer.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335557856&quot;:16446190,&quot;335559685&quot;:400,&quot;335559737&quot;:400,&quot;335559738&quot;:0,&quot;335559739&quot;:180,&quot;335572083&quot;:18,&quot;335572084&quot;:12,&quot;335572085&quot;:7220762,&quot;469789810&quot;:&quot;single&quot;}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3244-419 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3244-420 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3244-421 bde-heading\">\n5. Coh\u00e9rence entre animation, sc\u00e9nographie et message \n<\/h2>\n<\/div><div class=\"bde-div-3244-422 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3244-423 bde-columns\"><div class=\"bde-column-3244-424 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3244-425 bde-rich-text breakdance-rich-text-styles\">\n<p><span data-contrast=\"none\">Une animation isol\u00e9e peut fonctionner. Une animation int\u00e9gr\u00e9e dans un univers coh\u00e9rent cr\u00e9e une exp\u00e9rience compl\u00e8te.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"none\">La sc\u00e9nographie ne sert pas uniquement de d\u00e9cor : elle conditionne les d\u00e9placements, oriente l'attention, et pr\u00e9pare \u00e9motionnellement le public \u00e0 ce qui va se passer.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"none\">Opter pour une\u00a0<\/span><a href=\"https:\/\/wenes-event.com\/scenographie-durable-allier-creativite-et-ecologie-dans-vos-evenements\/\"><b><span data-contrast=\"none\">sc\u00e9nographie durable<\/span><\/b><\/a><span data-contrast=\"none\">\u00a0renforce \u00e9galement le message : mat\u00e9riaux recycl\u00e9s, mobilier r\u00e9utilisable, partenaires locaux. Ces choix parlent d'eux-m\u00eames, sans qu'un mot soit prononc\u00e9.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"none\">Pour b\u00e2tir cette coh\u00e9rence, voici les points \u00e0 v\u00e9rifier :<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:80,&quot;335559739&quot;:140}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"67\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><p><b><span data-contrast=\"none\">Le parcours visiteur est lisible<\/span><\/b><span data-contrast=\"none\">\u00a0: chaque zone a une fonction et une identit\u00e9 visuelle claires.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"67\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><p><b><span data-contrast=\"none\">Les animations s'encha\u00eenent sans rupture de ton ni de tempo.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"67\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><p><b><span data-contrast=\"none\">Le message central de l'\u00e9v\u00e9nement est visible dans chaque d\u00e9tail<\/span><\/b><span data-contrast=\"none\">, de l'accueil \u00e0 la communication post-\u00e9v\u00e9nement, en passant par la\u00a0<\/span><a href=\"https:\/\/wenes-event.com\/communication-evenementielle-du-brief-au-bouche-a-oreille\/\" data-wplink-edit=\"true\"><b><span data-contrast=\"none\">communication \u00e9v\u00e9nementielle<\/span><\/b><\/a><span data-contrast=\"none\">\u00a0amont et aval.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\u2022\" data-font=\"Aptos\" data-listid=\"67\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u2022&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><p><b><span data-contrast=\"none\">Les attentes du public sont prises en compte<\/span><\/b><span data-contrast=\"none\">, notamment pour les\u00a0<\/span><a href=\"https:\/\/wenes-event.com\/evenement-entreprise-pour-seduire-genz-et-alpha\/\"><b><span data-contrast=\"none\">g\u00e9n\u00e9rations Z et Alpha<\/span><\/b><\/a><span data-contrast=\"none\">\u00a0qui lisent imm\u00e9diatement les incoh\u00e9rences entre le discours et l'exp\u00e9rience propos\u00e9e.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><\/li><\/ul>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3244-300 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3244-301 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3244-302 bde-columns\"><div class=\"bde-column-3244-303 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3244-304 bde-rich-text breakdance-rich-text-styles\">\n<h4><span class=\"TextRun SCXW29936047 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW29936047 BCX0\" data-ccp-parastyle=\"heading 4\">En r\u00e9sum\u00e9 :<\/span><\/span><\/h4><p>\u00a0<\/p><p><span class=\"TextRun SCXW230468736 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW230468736 BCX0\">Voici\u00a0<\/span><\/span><strong><span class=\"TextRun SCXW230468736 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW230468736 BCX0\">les cinq leviers<\/span><\/span><\/strong><span class=\"TextRun SCXW230468736 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW230468736 BCX0\">\u00a0\u00e0 garder en t\u00eate pour concevoir des animations qui laissent une trace :<\/span><\/span><span class=\"EOP SCXW230468736 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p>\u2705 <span class=\"TextRun SCXW123096026 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW123096026 BCX0\">Choisir les animations en fonction du public et de l'intention \u00e9motionnelle souhait\u00e9e<\/span><\/span><span class=\"EOP SCXW123096026 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p>\u2705 <span class=\"TextRun SCXW162882852 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW162882852 BCX0\">Concevoir une immersion sensorielle qui engage le corps et ancre le message<\/span><\/span><span class=\"EOP SCXW162882852 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p>\u2705 <span class=\"TextRun SCXW77361486 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW77361486 BCX0\">Utiliser la gamification pour transformer les participants en acteurs<\/span><\/span><span class=\"EOP SCXW77361486 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p>\u2705<span class=\"TextRun SCXW159579348 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW159579348 BCX0\">Int\u00e9grer le digital comme amplificateur, jamais comme fin en soi<\/span><\/span><span class=\"EOP SCXW159579348 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559685&quot;:640,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559991&quot;:320}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><strong>\u2705 <\/strong><span class=\"TextRun SCXW84871587 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW84871587 BCX0\">Construire une coh\u00e9rence totale entre animation, sc\u00e9nographie et message<\/span><\/span><\/p><p><br \/>\ud83d\udc49 <span class=\"TextRun SCXW30016059 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW30016059 BCX0\">Vous envisagez de cr\u00e9er votre propre \u00e9v\u00e8nement \u202f? <\/span><\/span><\/p>\n<\/div><div class=\"bde-button-3244-418 bde-button\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"https:\/\/wenes-event.com\/briefez-nous\/\" target=\"_blank\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">CONTACTEZ NOTRE AGENCE \u00c9V\u00c9NEMENTIELLE<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3244-491 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3244-492 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-icon-list-3244-493 bde-icon-list\">\n<ul>\n  \n              \n    <li>\n              <div class='bde-icon-list__item-wrapper'>\n      \n      <span class='bde-icon-list__icon'>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><!--! Font Awesome Free 6.5.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg>\n      <\/span>\n      <span class='bde-icon-list__text' >\n      Questions fr\u00e9quentes\n      <\/span>\n              <\/div>\n      \n    <\/li>\n\n  <\/ul>\n\n<\/div><div class=\"bde-columns-3244-494 bde-columns\"><div class=\"bde-column-3244-495 bde-column\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3244-496 bde-heading\">\nF.A.Q ANIMATIONS \u00c9V\u00c9NEMENTIELLES\n<\/h2>\n<\/div><div class=\"bde-column-3244-497 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-3244-498 bde-text\">\n<b>Immersion, gamification, digital, sc\u00e9nographie : <\/b> vous avez des questions sur la fa\u00e7on de concevoir des animations qui engagent vraiment votre public ?<br><br>Consultez notre FAQ et trouvez toutes les r\u00e9ponses en un clin d'\u0153il ! Besoin d'informations suppl\u00e9mentaires ? Contactez notre \u00e9quipe d\u00e8s maintenant !<br>\n<\/div>\n<\/div><\/div><div class=\"bde-frequently-asked-questions-3244-499 bde-frequently-asked-questions\">\n      <div class=\"bde-faq__item\">\n      <h1 class=\"bde-faq__title-tag\">\n       <button id=\"bde-faq-499-button-1\" aria-expanded=\"false\" aria-controls=\"bde-faq-499-1\" class=\"bde-faq__question js-faq-item\">\n          <span class=\"bde-faq__title\">Quelle diff\u00e9rence entre une animation \u00e9v\u00e9nementielle et une activation de marque ?<\/span>\n                           <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--inactive\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\">\r\n<path d=\"M31 12h-11v-11c0-0.552-0.448-1-1-1h-6c-0.552 0-1 0.448-1 1v11h-11c-0.552 0-1 0.448-1 1v6c0 0.552 0.448 1 1 1h11v11c0 0.552 0.448 1 1 1h6c0.552 0 1-0.448 1-1v-11h11c0.552 0 1-0.448 1-1v-6c0-0.552-0.448-1-1-1z\"\/>\r\n<\/svg>\n                            <\/div>\n         \t  <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--active\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><!-- Font Awesome Free 5.15.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) --><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"\/><\/svg>\n                            <\/div>\n                  <\/button>\n      <\/h1>\n      <div role=\"region\" aria-labelledby=\"bde-faq-499-button-1\" id=\"bde-faq-499-1\" class=\"bde-faq__answer\">\n        <div class=\"bde-faq__answer-content\">\n            <div class=\"breakdance-rich-text-styles\"><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Une<\/strong> <strong>animation \u00e9v\u00e9nementielle<\/strong>, c'est ce qui occupe et divertit les participants pendant un \u00e9v\u00e9nement. Elle remplit un r\u00f4le fonctionnel : cr\u00e9er de l'\u00e9nergie, briser la glace, rythmer le programme.<\/p><p>\u00a0<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Une<\/strong> <strong>activation de marque<\/strong> va plus loin. Elle est pens\u00e9e pour que le participant reparte avec quelque chose : une impression, une \u00e9motion, une association mentale avec la marque. Ce n'est pas l'animation en elle-m\u00eame qui compte, c'est ce qu'elle laisse apr\u00e8s.<\/p><p>\u00a0<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">La diff\u00e9rence se joue dans l'intention en amont. Une animation se choisit. Une activation se con\u00e7oit.<\/p><p>\u00a0<\/p><\/div>\n\n                    <\/div>\n      <\/div>\n    <\/div>\n      <div class=\"bde-faq__item\">\n      <h1 class=\"bde-faq__title-tag\">\n       <button id=\"bde-faq-499-button-2\" aria-expanded=\"false\" aria-controls=\"bde-faq-499-2\" class=\"bde-faq__question js-faq-item\">\n          <span class=\"bde-faq__title\">Combien de temps doit durer une animation pour \u00eatre efficace ?<\/span>\n                           <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--inactive\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\">\r\n<path d=\"M31 12h-11v-11c0-0.552-0.448-1-1-1h-6c-0.552 0-1 0.448-1 1v11h-11c-0.552 0-1 0.448-1 1v6c0 0.552 0.448 1 1 1h11v11c0 0.552 0.448 1 1 1h6c0.552 0 1-0.448 1-1v-11h11c0.552 0 1-0.448 1-1v-6c0-0.552-0.448-1-1-1z\"\/>\r\n<\/svg>\n                            <\/div>\n         \t  <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--active\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><!-- Font Awesome Free 5.15.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) --><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"\/><\/svg>\n                            <\/div>\n                  <\/button>\n      <\/h1>\n      <div role=\"region\" aria-labelledby=\"bde-faq-499-button-2\" id=\"bde-faq-499-2\" class=\"bde-faq__answer\">\n        <div class=\"bde-faq__answer-content\">\n            <div class=\"breakdance-rich-text-styles\"><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">La r\u00e9ponse courte :<strong> entre 5 et 15 minutes<\/strong>. Mais ce n'est pas une r\u00e8gle absolue, c'est une observation terrain.<\/p><p>\u00a0<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">En dessous de 5 minutes, l'exp\u00e9rience est trop courte pour cr\u00e9er un vrai souvenir. Au-del\u00e0 de 15 minutes, on commence \u00e0 perdre l'attention d'une partie du public, surtout dans des contextes o\u00f9 les participants circulent librement.<\/p><p>\u00a0<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Ce qui fonctionne le mieux, c'est <strong>un format court, dense et participatif<\/strong>. Pas de temps mort, un objectif clair, et une sortie naturelle qui donne envie de recommencer ou de partager. C'est cette combinaison qui ancre l'exp\u00e9rience dans la m\u00e9moire.<\/p><\/div>\n\n                    <\/div>\n      <\/div>\n    <\/div>\n      <div class=\"bde-faq__item\">\n      <h1 class=\"bde-faq__title-tag\">\n       <button id=\"bde-faq-499-button-3\" aria-expanded=\"false\" aria-controls=\"bde-faq-499-3\" class=\"bde-faq__question js-faq-item\">\n          <span class=\"bde-faq__title\">Peut-on int\u00e9grer des animations originales avec un budget limit\u00e9 ?<br><\/span>\n                           <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--inactive\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\">\r\n<path d=\"M31 12h-11v-11c0-0.552-0.448-1-1-1h-6c-0.552 0-1 0.448-1 1v11h-11c-0.552 0-1 0.448-1 1v6c0 0.552 0.448 1 1 1h11v11c0 0.552 0.448 1 1 1h6c0.552 0 1-0.448 1-1v-11h11c0.552 0 1-0.448 1-1v-6c0-0.552-0.448-1-1-1z\"\/>\r\n<\/svg>\n                            <\/div>\n         \t  <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--active\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><!-- Font Awesome Free 5.15.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) --><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"\/><\/svg>\n                            <\/div>\n                  <\/button>\n      <\/h1>\n      <div role=\"region\" aria-labelledby=\"bde-faq-499-button-3\" id=\"bde-faq-499-3\" class=\"bde-faq__answer\">\n        <div class=\"bde-faq__answer-content\">\n            <div class=\"breakdance-rich-text-styles\"><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Oui, et c'est souvent l\u00e0 que naissent les id\u00e9es les plus int\u00e9ressantes.<strong> Un budget contraint force la cr\u00e9ativit\u00e9<\/strong> l\u00e0 o\u00f9 un budget illimit\u00e9 peut mener \u00e0 l'accumulation sans coh\u00e9rence.<\/p><p>\u00a0<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Un atelier participatif bien pens\u00e9, une d\u00e9gustation sc\u00e9naris\u00e9e, un photobooth int\u00e9gr\u00e9 \u00e0 la sc\u00e9nographie plut\u00f4t que pos\u00e9 dans un coin : ces formats cr\u00e9ent autant d'impact qu'un dispositif technologique complexe, parfois davantage.<\/p><p>\u00a0<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Ce qui fait la diff\u00e9rence, ce n'est pas le co\u00fbt de l'animation. C'est la pertinence de ce qu'elle propose au public qui la vit. Une id\u00e9e juste dans un contexte bien lu vaut toujours mieux qu'un effet sp\u00e9cial hors sujet.<\/p><\/div>\n\n                    <\/div>\n      <\/div>\n    <\/div>\n      <div class=\"bde-faq__item\">\n      <h1 class=\"bde-faq__title-tag\">\n       <button id=\"bde-faq-499-button-4\" aria-expanded=\"false\" aria-controls=\"bde-faq-499-4\" class=\"bde-faq__question js-faq-item\">\n          <span class=\"bde-faq__title\">Comment choisir l'animation adapt\u00e9e \u00e0 son public ?<\/span>\n                           <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--inactive\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\">\r\n<path d=\"M31 12h-11v-11c0-0.552-0.448-1-1-1h-6c-0.552 0-1 0.448-1 1v11h-11c-0.552 0-1 0.448-1 1v6c0 0.552 0.448 1 1 1h11v11c0 0.552 0.448 1 1 1h6c0.552 0 1-0.448 1-1v-11h11c0.552 0 1-0.448 1-1v-6c0-0.552-0.448-1-1-1z\"\/>\r\n<\/svg>\n                            <\/div>\n         \t  <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--active\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><!-- Font Awesome Free 5.15.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) --><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"\/><\/svg>\n                            <\/div>\n                  <\/button>\n      <\/h1>\n      <div role=\"region\" aria-labelledby=\"bde-faq-499-button-4\" id=\"bde-faq-499-4\" class=\"bde-faq__answer\">\n        <div class=\"bde-faq__answer-content\">\n            <div class=\"breakdance-rich-text-styles\"><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>En partant de ce que vous voulez que les participants ressentent<\/strong>, pas de ce que vous voulez leur montrer. C'est un r\u00e9flexe qui change tout.<\/p><p>\u00a0<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Posez-vous d'abord <strong>deux questions simples<\/strong> : qu'est-ce que ce public attend de cet \u00e9v\u00e9nement ? Et qu'est-ce que je veux qu'il retienne en repartant ? Les r\u00e9ponses orientent naturellement vers le bon format, qu'il soit immersif, ludique, sensoriel ou digital.<\/p><p>\u00a0<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Un collaborateur en s\u00e9minaire n'a pas les m\u00eames attentes qu'un visiteur de passage dans un pop-up store. Ce qui engage l'un peut laisser l'autre indiff\u00e9rent. L'animation id\u00e9ale n'existe pas en dehors du public auquel elle s'adresse.<\/p><\/div>\n\n                    <\/div>\n      <\/div>\n    <\/div>\n      <div class=\"bde-faq__item\">\n      <h1 class=\"bde-faq__title-tag\">\n       <button id=\"bde-faq-499-button-5\" aria-expanded=\"false\" aria-controls=\"bde-faq-499-5\" class=\"bde-faq__question js-faq-item\">\n          <span class=\"bde-faq__title\">Les animations fonctionnent-elles aussi bien pour un \u00e9v\u00e9nement B2B que grand public ?<\/span>\n                           <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--inactive\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\">\r\n<path d=\"M31 12h-11v-11c0-0.552-0.448-1-1-1h-6c-0.552 0-1 0.448-1 1v11h-11c-0.552 0-1 0.448-1 1v6c0 0.552 0.448 1 1 1h11v11c0 0.552 0.448 1 1 1h6c0.552 0 1-0.448 1-1v-11h11c0.552 0 1-0.448 1-1v-6c0-0.552-0.448-1-1-1z\"\/>\r\n<\/svg>\n                            <\/div>\n         \t  <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--active\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><!-- Font Awesome Free 5.15.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) --><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"\/><\/svg>\n                            <\/div>\n                  <\/button>\n      <\/h1>\n      <div role=\"region\" aria-labelledby=\"bde-faq-499-button-5\" id=\"bde-faq-499-5\" class=\"bde-faq__answer\">\n        <div class=\"bde-faq__answer-content\">\n            <div class=\"breakdance-rich-text-styles\"><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Oui, mais les codes sont vraiment diff\u00e9rents et il vaut mieux ne pas les confondre.<\/p><p>\u00a0<\/p><ul><li class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>En B2B<\/strong> : les participants arrivent avec un niveau d'attention et d'exigence \u00e9lev\u00e9. Ils attendent des formats qui valorisent leur expertise, favorisent les \u00e9changes et leur apportent quelque chose de concret. Une animation trop l\u00e9g\u00e8re ou trop ludique peut d\u00e9crocher une audience professionnelle.<\/li><\/ul><p>\u00a0<\/p><ul><li class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>En grand public<\/strong> : l'\u00e9motion imm\u00e9diate prime. Le visiteur passe, il a quelques secondes pour \u00eatre capt\u00e9. L'animation doit \u00eatre lisible, accessible et g\u00e9n\u00e9rer une envie naturelle de participer et de partager.<\/li><\/ul><p>\u00a0<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Dans les deux cas, la logique de fond reste la m\u00eame : <strong>lire son public avant de choisir son format<\/strong>.<\/p><\/div>\n\n                    <\/div>\n      <\/div>\n    <\/div>\n  \n<\/div>\n<\/div><\/div>\n<\/section><div class=\"bde-globalblock-3244-177 bde-globalblock\"><div class='breakdance'><section class=\"bde-section-1486-100-1486-1 bde-section bde-section-1486-100\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h3 class=\"bde-heading-1486-105-1486-1 bde-heading bde-heading-1486-105\">\nARTICLES POPULAIRES\n<\/h3><div class=\"bde-icon-1486-111-1486-1 bde-icon bde-icon-1486-111\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"22.234\" height=\"24.234\" viewBox=\"0 0 22.234 24.234\">\r\n  <defs>\r\n    <clipPath id=\"clip-path\">\r\n      <rect id=\"Rectangle_2419\" data-name=\"Rectangle 2419\" width=\"24.234\" height=\"22.234\" fill=\"#ce0d5f\"\/>\r\n    <\/clipPath>\r\n  <\/defs>\r\n  <g id=\"Groupe_5630\" data-name=\"Groupe 5630\" transform=\"translate(22.234) rotate(90)\" clip-path=\"url(#clip-path)\">\r\n    <path id=\"Trac\u00e9_10292\" data-name=\"Trac\u00e9 10292\" d=\"M15.137,0H11.1a13.088,13.088,0,0,0,3.674,9.1H0v4.039H14.771a13.089,13.089,0,0,0-3.674,9.1h4.039a9.108,9.108,0,0,1,9.1-9.1V9.1a9.107,9.107,0,0,1-9.1-9.1\" transform=\"translate(0 0)\" fill=\"#ce0d5f\"\/>\r\n  <\/g>\r\n<\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-div-1486-108-1486-1 bde-div bde-div-1486-108\">\n  \n  \n\t\n\n\n\n<div class=\"bde-post-loop-1486-109-1486-1 bde-post-loop bde-post-loop-1486-109\"><div class=\"bde-loop bde-loop-grid ee-posts ee-posts-grid\">    <article class=\"bde-loop-item ee-post\">\n        <div class='breakdance'><a class=\"bde-container-link-325-144-3291-325-1 bde-container-link bde-container-link-325-144 breakdance-link\" href=\"https:\/\/wenes-event.com\/en\/activation-en-magasin-comment-transformer-un-point-de-vente-en-experience-de-marque\/\" target=\"_self\" data-type=\"url\" acf-color-cat=\"purple\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-102-3291-325-1 bde-div bde-div-325-102\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-116-3291-325-1 bde-div bde-div-325-116\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-325-137-3291-325-1 bde-heading bde-heading-325-137\">\nTips\n<\/h1>\n<\/div>\n<\/div><div class=\"bde-image-325-101-3291-325-1 bde-image bde-image-325-101\">\n<figure class=\"breakdance-image breakdance-image--3328\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1.png\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1.png 1920w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-300x169.png 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-1024x576.png 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-768x432.png 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-1536x864.png 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" alt=\"Activation en magasin Round Lab \u00e0 la Samaritaine \u00e0 Paris.\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-325-150-3291-325-1 bde-div acf-color-cat bde-div-325-150\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-146-3291-325-1 bde-div bde-div-325-146\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-325-140-3291-325-1 bde-post-meta bde-post-meta-325-140\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">12.03.2026<\/span>\n                                <\/li>\n            <\/ul><h2 class=\"bde-heading-325-143-3291-325-1 bde-heading bde-heading-325-143\">Activation en magasin : comment transformer un point de vente en exp\u00e9rience de marque ?<\/h2><div class=\"bde-div-325-147-3291-325-1 bde-div bde-div-325-147\">\n  \n  \n\t\n\n\n\n<div class=\"bde-icon-325-141-3291-325-1 bde-icon bde-icon-325-141\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><!--! Font Awesome Free 6.5.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-text-325-151-3291-325-1 bde-text bde-text-325-151\">\nLire la suite\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/a><\/div>    <\/article>\n    <article class=\"bde-loop-item ee-post\">\n        <div class='breakdance'><a class=\"bde-container-link-325-144-3220-325-1 bde-container-link bde-container-link-325-144 breakdance-link\" href=\"https:\/\/wenes-event.com\/en\/pop-up-store-outil-marketing-ephemere-a-exploiter\/\" target=\"_self\" data-type=\"url\" acf-color-cat=\"green\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-102-3220-325-1 bde-div bde-div-325-102\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-116-3220-325-1 bde-div bde-div-325-116\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-325-137-3220-325-1 bde-heading bde-heading-325-137\">\nTendance event\n<\/h1>\n<\/div>\n<\/div><div class=\"bde-image-325-101-3220-325-1 bde-image bde-image-325-101\">\n<figure class=\"breakdance-image breakdance-image--3221\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01.png\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01.png 1920w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-300x169.png 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-1024x576.png 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-768x432.png 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-1536x864.png 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-325-150-3220-325-1 bde-div acf-color-cat bde-div-325-150\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-146-3220-325-1 bde-div bde-div-325-146\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-325-140-3220-325-1 bde-post-meta bde-post-meta-325-140\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">12.01.2026<\/span>\n                                <\/li>\n            <\/ul><h2 class=\"bde-heading-325-143-3220-325-1 bde-heading bde-heading-325-143\">Pop-up store : l\u2019outil marketing \u00e9ph\u00e9m\u00e8re \u00e0 exploiter<\/h2><div class=\"bde-div-325-147-3220-325-1 bde-div bde-div-325-147\">\n  \n  \n\t\n\n\n\n<div class=\"bde-icon-325-141-3220-325-1 bde-icon bde-icon-325-141\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><!--! Font Awesome Free 6.5.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-text-325-151-3220-325-1 bde-text bde-text-325-151\">\nLire la suite\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/a><\/div>    <\/article>\n    <article class=\"bde-loop-item ee-post\">\n        <div class='breakdance'><a class=\"bde-container-link-325-144-3185-325-1 bde-container-link bde-container-link-325-144 breakdance-link\" href=\"https:\/\/wenes-event.com\/en\/communication-evenementielle-du-brief-au-bouche-a-oreille\/\" target=\"_self\" data-type=\"url\" acf-color-cat=\"pink\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-102-3185-325-1 bde-div bde-div-325-102\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-116-3185-325-1 bde-div bde-div-325-116\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-325-137-3185-325-1 bde-heading bde-heading-325-137\">\nOrganisation event\n<\/h1>\n<\/div>\n<\/div><div class=\"bde-image-325-101-3185-325-1 bde-image bde-image-325-101\">\n<figure class=\"breakdance-image breakdance-image--3183\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2025\/12\/wenes-event-article-blog-plan-de-communication-evenementielle-2025-01.jpg\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2025\/12\/wenes-event-article-blog-plan-de-communication-evenementielle-2025-01.jpg 1920w, https:\/\/wenes-event.com\/wp-content\/uploads\/2025\/12\/wenes-event-article-blog-plan-de-communication-evenementielle-2025-01-300x169.jpg 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2025\/12\/wenes-event-article-blog-plan-de-communication-evenementielle-2025-01-1024x576.jpg 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2025\/12\/wenes-event-article-blog-plan-de-communication-evenementielle-2025-01-768x432.jpg 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2025\/12\/wenes-event-article-blog-plan-de-communication-evenementielle-2025-01-1536x864.jpg 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2025\/12\/wenes-event-article-blog-plan-de-communication-evenementielle-2025-01-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" alt=\"zoom sur deux femmes travaillant en agence \u00e9v\u00e9nementielle r\u00e9fl\u00e9chissant au plan de communication \u00e9v\u00e9nementielle de leur client\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-325-150-3185-325-1 bde-div acf-color-cat bde-div-325-150\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-146-3185-325-1 bde-div bde-div-325-146\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-325-140-3185-325-1 bde-post-meta bde-post-meta-325-140\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">22.12.2025<\/span>\n                                <\/li>\n            <\/ul><h2 class=\"bde-heading-325-143-3185-325-1 bde-heading bde-heading-325-143\">Communication \u00e9v\u00e9nementielle : du brief au bouche-\u00e0-oreille<\/h2><div class=\"bde-div-325-147-3185-325-1 bde-div bde-div-325-147\">\n  \n  \n\t\n\n\n\n<div class=\"bde-icon-325-141-3185-325-1 bde-icon bde-icon-325-141\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><!--! Font Awesome Free 6.5.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-text-325-151-3185-325-1 bde-text bde-text-325-151\">\nLire la suite\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/a><\/div>    <\/article>\n<\/div>\r\n<\/div><div class=\"bde-button-1486-110-1486-1 bde-button bde-button-1486-110\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n            <button type=\"button\" class=\"button-atom button-atom--custom bde-button__button\"  >\n    \n        <span class=\"button-atom__text\">Toutes nos actus<\/span>\n\n                            \n        \n            <\/button>\n    \n\n\n<\/div>\n<\/div><\/div>\n<\/section><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero<\/p>","protected":false},"author":5,"featured_media":3245,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-3244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 leviers pour des animations \u00e9v\u00e9nementielles marquantes - WENES Event<\/title>\n<meta name=\"description\" content=\"Immersion, gamification, digital, sc\u00e9nographie : 5 leviers pour concevoir des animations \u00e9v\u00e9nementielles qui marquent vraiment les esprits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenes-event.com\/en\/5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 leviers pour des animations \u00e9v\u00e9nementielles marquantes - 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