{"id":3220,"date":"2026-01-12T10:40:15","date_gmt":"2026-01-12T08:40:15","guid":{"rendered":"https:\/\/wenes-event.com\/?p=3220"},"modified":"2026-04-01T11:39:32","modified_gmt":"2026-04-01T09:39:32","slug":"pop-up-store-loutil-marketing-ephemere-a-exploiter","status":"publish","type":"post","link":"https:\/\/wenes-event.com\/en\/pop-up-store-outil-marketing-ephemere-a-exploiter\/","title":{"rendered":"Pop-up store : l\u2019outil marketing \u00e9ph\u00e9m\u00e8re \u00e0 exploiter"},"content":{"rendered":"<div class='breakdance'><section class=\"bde-section-3220-113 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-fancy-container-3220-114 bde-fancy-container\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-3220-115 bde-div\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-3220-116 bde-heading\">\nPop-up store : l\u2019outil marketing \u00e9ph\u00e9m\u00e8re \u00e0 exploiter\n<\/h1>\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3220-120 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3220-128 bde-div\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-3220-122 bde-post-meta\"><li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">Tendance event<\/span><\/li><\/ul><ul class=\"bde-post-meta-3220-127 bde-post-meta\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">12.01.2026<\/span>\n                                <\/li>\n            <\/ul><div class=\"bde-div-3220-416 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-3220-417 bde-text\">\n6 min\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-3220-131 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-social-share-buttons-3220-130 bde-social-share-buttons\">\n<div class=\"bde-social-share-button bde-social-share-button-mobile js-breakdance-share-mobile\">\n  <span class=\"bde-social-share-button-icon\">\n    <svg fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 16 16\">\n      <path d=\"M11 2.5a2.5 2.5 0 1 1 .603 1.628l-6.718 3.12c.154.49.154 1.015 0 1.504l6.718 3.12a2.5 2.5 0 1 1-.488.876l-6.718-3.12a2.5 2.5 0 1 1 0-3.256l6.718-3.12A2.504 2.504 0 0 1 11 2.5Z\" fill=\"currentColor\"\/>\n    <\/svg>\n  <\/span>\n  <\/div>\n\n<div class=\"js-breakdance-share-button bde-social-share-button bde-social-share-button-linkedin\" data-network=\"LinkedIn\"  >\n    <span class=\"bde-social-share-button-icon\">\n        <svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fab\" class=\"svg-inline--fa fa-linkedin fa-w-14\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\">\n      <path fill=\"currentColor\" d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path>\n    <\/svg>\n      <\/span>\n    <\/div>\n\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3220-266 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3220-267 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3220-268 bde-columns\"><div class=\"bde-column-3220-269 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3220-270 bde-rich-text breakdance-rich-text-styles\">\n<p><span data-contrast=\"auto\">Autrefois per\u00e7us comme de simples animations pour combler des espaces vacants, les pop-up stores sont devenus\u00a0<\/span><b><span data-contrast=\"auto\">un outil de marketing sophistiqu\u00e9<\/span><\/b><span data-contrast=\"auto\">, adopt\u00e9 par des groupes \u00e9tablis comme par des marques \u00e9mergentes pour cr\u00e9er\u00a0<\/span><b><span data-contrast=\"auto\">des exp\u00e9riences exclusives<\/span><\/b><span data-contrast=\"auto\">\u00a0et tester\u00a0<\/span><b><span data-contrast=\"auto\">des id\u00e9es<\/span><\/b><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"auto\">Leur force r\u00e9side dans<\/span><b><span data-contrast=\"auto\">\u00a0la surprise<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">and<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">l\u2019urgence<\/span><\/b><span data-contrast=\"auto\">\u00a0: un format court dans un lieu soigneusement choisi transforme chaque visite en \u00e9v\u00e9nement \u00e0 partager.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"auto\">Loin d\u2019\u00eatre une mode \u00e9ph\u00e9m\u00e8re, le pop-up store agit comme\u00a0<\/span><b><span data-contrast=\"auto\">un laboratoire<\/span><\/b><span data-contrast=\"auto\">\u00a0qui capte l\u2019attention, g\u00e9n\u00e8re\u00a0du bouche\u00a0\u00e0\u00a0oreille et nourrit la strat\u00e9gie omnicanale de la marque.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3220-279 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3220-280 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3220-281 bde-heading\">\nTester et \u00e9changer avec votre public \n<\/h2>\n<\/div><div class=\"bde-div-3220-282 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3220-283 bde-columns\"><div class=\"bde-column-3220-284 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3220-285 bde-rich-text breakdance-rich-text-styles\">\n<p data-start=\"121\" data-end=\"256\">V\u00e9ritable<strong> laboratoire \u00e0 taille humaine<\/strong>, le pop-up store permet aux marques de tester, ajuster et engager sans s\u2019inscrire dans la dur\u00e9e.<\/p><p data-start=\"121\" data-end=\"256\">\u00a0<\/p><p data-start=\"258\" data-end=\"282\">Il permet notamment de :<\/p><p data-start=\"258\" data-end=\"282\">\u00a0<\/p><p>- <strong>Tester un concept<\/strong>, une gamme ou un nouveau march\u00e9 sans engagement long terme.<\/p><p>- <strong>Lancer des \u00e9ditions saisonni\u00e8res<\/strong> et recueillir des retours en temps r\u00e9el pour affiner l\u2019offre.<\/p><p>- <strong>Cr\u00e9er un dialogue direct <\/strong>avec les visiteurs et f\u00e9d\u00e9rer une communaut\u00e9 autour de la marque.<\/p><p>\u00a0<\/p><p><span data-contrast=\"auto\">Leur dur\u00e9e limit\u00e9e<\/span><b><span data-contrast=\"auto\">\u00a0cr\u00e9e un sentiment d\u2019urgence\u00a0<\/span><\/b><span data-contrast=\"auto\">qui incite les visiteurs \u00e0 ne pas manquer l\u2019occasion.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p>\u00a0<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><div class=\"bde-div-3220-447 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3220-448 bde-columns\"><div class=\"bde-column-3220-449 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3220-450 bde-rich-text breakdance-rich-text-styles\">\n<p><span data-contrast=\"none\">\ud83d\udc49<\/span><span data-contrast=\"auto\">\u00a0<\/span><b><i><span data-contrast=\"auto\">Tips<\/span><\/i><\/b><i><span data-contrast=\"auto\">\u00a0-\u00a0<\/span><\/i><span data-contrast=\"auto\">Pour pr\u00e9parer et structurer cette d\u00e9marche,\u00a0il existe<\/span><strong>\u00a0<a href=\"https:\/\/wenes-event.com\/en\/opening-a-pop-up-store-10-key-points\/\">dix points essentiels \u00e0 examiner avant d\u2019ouvrir un pop\u2011up store<\/a>\u202f<\/strong><span data-contrast=\"auto\">,\u00a0parmi lesquels :\u00a0d\u00e9finir ses objectifs, choisir l\u2019emplacement, soigner l\u2019exp\u00e9rience client et organiser la logistique. R\u00e9unis, ces \u00e9l\u00e9ments transforment un espace temporaire en v\u00e9ritable levier de dialogue et d\u2019apprentissage.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:708}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3220-286 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3220-287 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3220-288 bde-heading\">\nL\u2019exp\u00e9rience avant tout : toucher et \u00e9mouvoir \n<\/h2>\n<\/div><div class=\"bde-div-3220-289 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3220-290 bde-columns\"><div class=\"bde-column-3220-291 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3220-292 bde-rich-text breakdance-rich-text-styles\">\n<p><span data-contrast=\"auto\">Loin d\u2019\u00eatre un simple point de vente, une boutique \u00e9ph\u00e9m\u00e8re est\u00a0<\/span><b><span data-contrast=\"auto\">un lieu d\u2019exp\u00e9rimentation<\/span><\/b><span data-contrast=\"auto\">. Les consommateurs veulent voir, toucher et essayer ; le \u00ab\u00a0<\/span><i><span data-contrast=\"auto\">try\u00a0before\u00a0you\u00a0buy<\/span><\/i><span data-contrast=\"auto\">\u00a0\u00bb r\u00e9pond \u00e0 un besoin auquel le commerce en ligne peine encore \u00e0 satisfaire.\u00a0Les pop-ups permettent \u00e0\u00a0une\u00a0marque de r\u00e9pondre directement aux questions des visiteurs et de lever les freins \u00e0\u00a0l\u2019achat.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p>\u00a0<\/p>\n<\/div>\n<\/div><\/div><div class=\"bde-div-3220-451 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3220-452 bde-columns\"><div class=\"bde-column-3220-453 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3220-454 bde-rich-text breakdance-rich-text-styles\">\n<p><span data-contrast=\"none\">\ud83d\udc49<\/span><span data-contrast=\"auto\">\u00a0<\/span><b><i><span data-contrast=\"auto\">Tips<\/span><\/i><\/b><i><span data-contrast=\"auto\">\u00a0<\/span><\/i><span data-contrast=\"auto\">-\u00a0Pour le public jeune, l\u2019exp\u00e9rience doit aussi\u00a0<\/span><b><span data-contrast=\"auto\">int\u00e9grer le digital<\/span><\/b><span data-contrast=\"auto\">\u00a0: selon une analyse de\u00a0Cvent, plus de 70 % des\u00a0shoppers\u00a0utilisent leur smartphone en magasin.\u00a0Int\u00e9grer le mobile \u00e0 un pop\u2011up (QR codes, filtres AR, r\u00e9seaux sociaux) permet d\u2019enrichir l\u2019exp\u00e9rience et de prolonger la relation.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:708,&quot;335559731&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p>\u00a0<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><div class=\"bde-div-3220-455 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3220-456 bde-columns\"><div class=\"bde-column-3220-457 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3220-458 bde-rich-text breakdance-rich-text-styles\">\n<p><span data-contrast=\"auto\">L\u2019immersion est d\u2019autant plus forte qu\u2019elle mobilise\u00a0<\/span><b><span data-contrast=\"auto\">les cinq sens<\/span><\/b><span data-contrast=\"auto\">. Une sc\u00e9nographie travaill\u00e9e, une ambiance olfactive, une bande\u2011son et des textures singuli\u00e8res ancrent la marque dans la m\u00e9moire.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"auto\">Pour concevoir ces univers sensoriels, nos articles sur<strong>\u00a0<\/strong><\/span><a href=\"https:\/\/wenes-event.com\/en\/multi-sensory-event-scenography\/\"><span data-contrast=\"none\"><strong>la sc\u00e9nographie immersive<\/strong><\/span><\/a><span data-contrast=\"auto\">\u00a0and\u00a0<\/span><strong><a href=\"https:\/\/wenes-event.com\/en\/scenographie-durable-allier-creativite-et-ecologie-dans-vos-evenements\/\">la sc\u00e9nographie durable<\/a><\/strong><span data-contrast=\"auto\">\u00a0proposent des pistes concr\u00e8tes : identit\u00e9 visuelle coh\u00e9rente, modularit\u00e9 des \u00e9quipements et mati\u00e8res r\u00e9utilisables pour allier \u00e9motions\u00a0et responsabilit\u00e9 environnementale.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3220-361 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3220-362 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3220-363 bde-heading\">\nCr\u00e9er l\u2019urgence et la raret\u00e9 \n<\/h2>\n<\/div><div class=\"bde-div-3220-364 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3220-365 bde-columns\"><div class=\"bde-column-3220-366 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3220-367 bde-rich-text breakdance-rich-text-styles\">\n<p><span data-contrast=\"auto\">L\u2019un des leviers les plus puissants d\u2019un pop-up store est\u00a0<\/span><span data-contrast=\"auto\">sa dimension temporaire<\/span><span data-contrast=\"auto\">. La limitation dans le temps cr\u00e9e\u00a0<\/span><b><span data-contrast=\"auto\">un effet de raret\u00e9<\/span><\/b><span data-contrast=\"auto\">\u00a0qui encourage les visiteurs \u00e0 acheter sur place : la nature \u00e9ph\u00e9m\u00e8re et l\u2019offre unique d\u2019un pop\u2011up incitent les consommateurs \u00e0 ne pas reporter leur\u00a0achat.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p>\u00a0<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><div class=\"bde-div-3220-432 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3220-433 bde-columns\"><div class=\"bde-column-3220-434 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3220-435 bde-rich-text breakdance-rich-text-styles\">\n<p><span class=\"TextRun SCXW189747988 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW189747988 BCX0\">\ud83d\udca1\u00a0<\/span><\/span><strong><span class=\"TextRun SCXW189747988 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW189747988 BCX0\">Le saviez\u2011vous\u202f?<\/span><\/span><\/strong><span class=\"TextRun SCXW189747988 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW189747988 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW189747988 BCX0\">Le \u00ab FOMO \u00bb<\/span><span class=\"NormalTextRun SCXW189747988 BCX0\">\u00a0(<\/span><\/span><span class=\"TextRun SCXW189747988 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW189747988 BCX0\">Fear Of\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW189747988 BCX0\">Missing<\/span><span class=\"NormalTextRun SCXW189747988 BCX0\">\u00a0Out<\/span><\/span><span class=\"TextRun SCXW189747988 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW189747988 BCX0\">)<\/span><span class=\"NormalTextRun SCXW189747988 BCX0\">\u00a0fonctionne aussi pour la notori\u00e9t\u00e9 : le simple fait de ne pas manquer l\u2019\u00e9v\u00e9nement pousse \u00e0 la visite et encourage le partage sur les r\u00e9seaux sociaux.<\/span><\/span><span class=\"EOP SCXW189747988 BCX0\" data-ccp-props=\"{&quot;335559685&quot;:708,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p>\u00a0<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><div class=\"bde-div-3220-436 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3220-437 bde-columns\"><div class=\"bde-column-3220-438 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3220-439 bde-rich-text breakdance-rich-text-styles\">\n<p><span class=\"TextRun SCXW111522640 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun CommentStart SCXW111522640 BCX0\">Des pop\u2011up stores saisonniers ou th\u00e9matiques s<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW111522640 BCX0\">\u00e9duisent e<\/span><span class=\"NormalTextRun SCXW111522640 BCX0\">n mettant en av<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW111522640 BCX0\">ant une collec<\/span><span class=\"NormalTextRun SCXW111522640 BCX0\">tion ou en d\u00e9stockant, tout en cr\u00e9ant une exp\u00e9rience forte.<\/span><\/span><span class=\"EOP SCXW111522640 BCX0\" data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p>\u00a0<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><div class=\"bde-div-3220-440 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3220-441 bde-columns\"><div class=\"bde-column-3220-442 bde-column\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-3220-446 bde-image2\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/01\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-02.jpg\" loading=\"lazy\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/01\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-02.jpg 740w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/01\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-02-300x300.jpg 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/01\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-02-150x150.jpg 150w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/01\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-02-12x12.jpg 12w\" sizes=\"(max-width: 740px) 100vw, 740px\">\n<\/div><div class=\"bde-column-3220-444 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3220-445 bde-rich-text breakdance-rich-text-styles\">\n<h3><b><span data-contrast=\"auto\">Exemple :<\/span><\/b><span data-ccp-props=\"{&quot;335559685&quot;:708,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/h3><p>\u00a0<\/p><p><strong>\u00a0<a href=\"https:\/\/wenes-event.com\/en\/our-achievements\/hite-jinro\/\">Le pop\u2011up immersif \u00ab\u202fJinro\u2019s Garden\u202f\u00bb<\/a>\u00a0<\/strong><span data-contrast=\"auto\">con\u00e7u\u00a0par WENES\u202fEvent pour la marque de\u00a0soju\u00a0Hite\u202fJinro\u00a0l\u2019illustre : un espace de 120\u202fm\u00b2 au c\u0153ur de Paris,\u00a0une\u00a0sc\u00e9nographie v\u00e9g\u00e9tale et\u00a0des\u00a0activit\u00e9s participatives pour faire d\u00e9couvrir le\u00a0soju\u00a0aux visiteurs.<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"auto\">Ce dispositif temporaire a\u00a0notamment permis de mettre en avant un produit encore m\u00e9connu en France.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:708,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p>\u00a0<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3220-368 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3220-369 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3220-370 bde-heading\">\nRecueillir des donn\u00e9es et tester ses id\u00e9es\n<\/h2>\n<\/div><div class=\"bde-div-3220-371 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3220-372 bde-columns\"><div class=\"bde-column-3220-373 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3220-374 bde-rich-text breakdance-rich-text-styles\">\n<p><span data-contrast=\"auto\">Au-del\u00e0 des ventes imm\u00e9diates, une boutique \u00e9ph\u00e9m\u00e8re fournit des enseignements pr\u00e9cieux.\u00a0Le\u00a0format pop-up\u00a0permet\u00a0de\u00a0<\/span><b><span data-contrast=\"auto\">collecter des donn\u00e9es et d\u2019\u00e9valuer la r\u00e9action du march\u00e9<\/span><\/b><span data-contrast=\"auto\">\u00a0avant un lancement \u00e0 grande\u00a0\u00e9chelle.\u00a0Leur flexibilit\u00e9 permet d\u2019adapter l\u2019offre selon les retours clients et de corriger rapidement le tir.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span data-contrast=\"auto\">Pour des entreprises qui veulent d\u00e9velopper une nouvelle gamme ou choisir un quartier pour s\u2019implanter durablement, c\u2019est un outil d\u2019aide \u00e0 la d\u00e9cision.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:278}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><strong>Ces retours peuvent \u00eatre structur\u00e9s de diff\u00e9rentes mani\u00e8res : <\/strong><\/p><ul><li><p><span data-contrast=\"auto\">Installer un corner d\u2019enqu\u00eate<\/span><\/p><\/li><li><p><span data-contrast=\"auto\">Proposer des sondages interactifs <\/span><\/p><\/li><li><p><span data-contrast=\"auto\">Simplement discuter avec les visiteurs<\/span><\/p><\/li><\/ul>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3220-419 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3220-420 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3220-421 bde-heading\">\nS\u2019adapter \u00e0 son public \n<\/h2>\n<\/div><div class=\"bde-div-3220-422 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3220-423 bde-columns\"><div class=\"bde-column-3220-424 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3220-425 bde-rich-text breakdance-rich-text-styles\">\n<p><strong>Le concept de pop\u2011up store se d\u00e9cline selon les publics vis\u00e9s :<\/strong><\/p><p>\u00a0<\/p><p><strong><a href=\"https:\/\/wenes-event.com\/en\/corporate-event-to-win-over-genz-and-alpha\/\">Les nouvelles attentes des g\u00e9n\u00e9rations Z et\u202fAlpha<\/a><\/strong><span data-contrast=\"auto\"><strong>\u00a0<\/strong>montrent\u00a0que ces publics recherchent l\u2019authenticit\u00e9 et l\u2019impact : un pop\u2011up durable, solidaire ou collaboratif aura plus de r\u00e9sonance. Pour une cible plus professionnelle, le pop\u2011up peut devenir un showroom\u202fB2B, un espace de\u202fnetworking ou une plateforme de d\u00e9monstrations.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p>\u00a0<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><div class=\"bde-div-3220-463 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3220-464 bde-columns\"><div class=\"bde-column-3220-465 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3220-466 bde-rich-text breakdance-rich-text-styles\">\n<p><span data-contrast=\"none\">\ud83d\udc49<\/span><span data-contrast=\"auto\">\u00a0<\/span><b><i><span data-contrast=\"auto\">Tips<\/span><\/i><\/b><i><span data-contrast=\"auto\">\u00a0-\u00a0<\/span><\/i><span data-contrast=\"auto\">Le choix du lieu et de la dur\u00e9e doit \u00e9galement s\u2019adapter : un quartier commer\u00e7ant attire des flux de consommateurs, tandis qu\u2019un salon professionnel offre une audience cibl\u00e9e.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:708,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3220-300 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3220-301 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3220-302 bde-columns\"><div class=\"bde-column-3220-303 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3220-304 bde-rich-text breakdance-rich-text-styles\">\n<h4><span class=\"TextRun SCXW29936047 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW29936047 BCX0\" data-ccp-parastyle=\"heading 4\">En r\u00e9sum\u00e9 : un pop-up<\/span><span class=\"NormalTextRun SCXW29936047 BCX0\" data-ccp-parastyle=\"heading 4\">\u00a0store permet de<\/span><\/span><span class=\"EOP SCXW29936047 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/h4><p>\u00a0<\/p><p>\u2705 <strong><span class=\"TextRun SCXW254615969 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW254615969 BCX0\">Tester sans risque<\/span><\/span><\/strong><span class=\"TextRun SCXW254615969 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW254615969 BCX0\">\u00a0: explorer de nouveaux march\u00e9s ou de nouvelles gammes sans s\u2019engager sur un bail long et avec des co\u00fbts r\u00e9duits.<\/span><\/span><\/p><p>\u00a0<\/p><p><strong>\u2705<span class=\"TextRun SCXW254615969 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW254615969 BCX0\">Cr\u00e9er une exp\u00e9rience sensorielle<\/span><\/span><span class=\"TextRun SCXW254615969 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW254615969 BCX0\">\u00a0: <\/span><\/span><\/strong><span class=\"TextRun SCXW254615969 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW254615969 BCX0\">offrir une immersion qui mobilise les sens (toucher, essayer, sentir) et favorise l\u2019adh\u00e9sion et la m\u00e9morisation.<\/span><\/span><\/p><p>\u00a0<\/p><p><strong>\u2705 <span class=\"TextRun SCXW254615969 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW254615969 BCX0\">Jouer sur l\u2019exclusivit\u00e9 et la raret\u00e9<\/span><\/span><span class=\"TextRun SCXW254615969 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW254615969 BCX0\">\u00a0: <\/span><\/span><\/strong><span class=\"TextRun SCXW254615969 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW254615969 BCX0\">la dimension \u00e9ph\u00e9m\u00e8re cr\u00e9e l\u2019urgence et incite \u00e0 l\u2019achat en g\u00e9n\u00e9rant du\u202fbuzz.<\/span><\/span><\/p><p>\u00a0<\/p><p><strong>\u2705<span class=\"TextRun SCXW254615969 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW254615969 BCX0\">Collecter des donn\u00e9es et tester des id\u00e9es<\/span><\/span><span class=\"TextRun SCXW254615969 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW254615969 BCX0\">\u00a0: <\/span><\/span><\/strong><span class=\"TextRun SCXW254615969 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW254615969 BCX0\">observer les comportements et recueillir des retours pour am\u00e9liorer produits et strat\u00e9gie avant un lancement plus large.<\/span><\/span><\/p><p>\u00a0<\/p><p><strong>\u2705<span class=\"TextRun SCXW254615969 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW254615969 BCX0\">Adapter le concept \u00e0 son audience<\/span><\/span><span class=\"TextRun SCXW254615969 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW254615969 BCX0\">\u00a0: <\/span><\/span><\/strong><span class=\"TextRun SCXW254615969 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW254615969 BCX0\">g\u00e9n\u00e9rations\u202fZ et\u202fAlpha, clients B2B ou fans de la marque\u202f; chaque public m\u00e9rite une exp\u00e9rience sur mesure et authentique.<\/span><\/span><\/p><p><br \/>\ud83d\udc49 <span class=\"TextRun SCXW30016059 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW30016059 BCX0\">Vous envisagez de cr\u00e9er votre propre boutique \u00e9ph\u00e9m\u00e8re\u202f? <\/span><\/span><\/p>\n<\/div><div class=\"bde-button-3220-418 bde-button\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"https:\/\/wenes-event.com\/en\/brief-us\/\" target=\"_blank\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">CONTACTEZ NOTRE AGENCE \u00c9V\u00c9NEMENTIELLE<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"bde-globalblock-3220-177 bde-globalblock\"><div class='breakdance'><section class=\"bde-section-1486-100-1486-1 bde-section bde-section-1486-100\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h3 class=\"bde-heading-1486-105-1486-1 bde-heading bde-heading-1486-105\">\nPOPULAR ARTICLES\n<\/h3><div class=\"bde-icon-1486-111-1486-1 bde-icon bde-icon-1486-111\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"22.234\" height=\"24.234\" viewbox=\"0 0 22.234 24.234\">\r\n  <defs>\r\n    <clippath id=\"clip-path\">\r\n      <rect id=\"Rectangle_2419\" data-name=\"Rectangle 2419\" width=\"24.234\" height=\"22.234\" fill=\"#ce0d5f\"\/>\r\n    <\/clippath>\r\n  <\/defs>\r\n  <g id=\"Groupe_5630\" data-name=\"Groupe 5630\" transform=\"translate(22.234) rotate(90)\" clip-path=\"url(#clip-path)\">\r\n    <path id=\"Trac\u00e9_10292\" data-name=\"Trac\u00e9 10292\" d=\"M15.137,0H11.1a13.088,13.088,0,0,0,3.674,9.1H0v4.039H14.771a13.089,13.089,0,0,0-3.674,9.1h4.039a9.108,9.108,0,0,1,9.1-9.1V9.1a9.107,9.107,0,0,1-9.1-9.1\" transform=\"translate(0 0)\" fill=\"#ce0d5f\"\/>\r\n  <\/g>\r\n<\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-div-1486-108-1486-1 bde-div bde-div-1486-108\">\n  \n  \n\t\n\n\n\n<div class=\"bde-post-loop-1486-109-1486-1 bde-post-loop bde-post-loop-1486-109\"><div class=\"bde-loop bde-loop-grid ee-posts ee-posts-grid\">    <article class=\"bde-loop-item ee-post\">\n        <div class='breakdance'><a class=\"bde-container-link-325-144-3291-325-1 bde-container-link bde-container-link-325-144 breakdance-link\" href=\"https:\/\/wenes-event.com\/en\/activation-en-magasin-comment-transformer-un-point-de-vente-en-experience-de-marque\/\" target=\"_self\" data-type=\"url\" acf-color-cat=\"purple\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-102-3291-325-1 bde-div bde-div-325-102\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-116-3291-325-1 bde-div bde-div-325-116\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-325-137-3291-325-1 bde-heading bde-heading-325-137\">\nTips\n<\/h1>\n<\/div>\n<\/div><div class=\"bde-image-325-101-3291-325-1 bde-image bde-image-325-101\">\n<figure class=\"breakdance-image breakdance-image--3328\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1.png\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1.png 1920w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-300x169.png 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-1024x576.png 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-768x432.png 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-1536x864.png 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" alt=\"Activation en magasin Round Lab \u00e0 la Samaritaine \u00e0 Paris.\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-325-150-3291-325-1 bde-div acf-color-cat bde-div-325-150\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-146-3291-325-1 bde-div bde-div-325-146\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-325-140-3291-325-1 bde-post-meta bde-post-meta-325-140\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">12.03.2026<\/span>\n                                <\/li>\n            <\/ul><h2 class=\"bde-heading-325-143-3291-325-1 bde-heading bde-heading-325-143\">Activation en magasin : comment transformer un point de vente en exp\u00e9rience de marque ?<\/h2><div class=\"bde-div-325-147-3291-325-1 bde-div bde-div-325-147\">\n  \n  \n\t\n\n\n\n<div class=\"bde-icon-325-141-3291-325-1 bde-icon bde-icon-325-141\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><!--! Font Awesome Free 6.5.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-text-325-151-3291-325-1 bde-text bde-text-325-151\">\nRead more\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/a><\/div>    <\/article>\n    <article class=\"bde-loop-item ee-post\">\n        <div class='breakdance'><a class=\"bde-container-link-325-144-3244-325-1 bde-container-link bde-container-link-325-144 breakdance-link\" href=\"https:\/\/wenes-event.com\/en\/5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits\/\" target=\"_self\" data-type=\"url\" acf-color-cat=\"blue\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-102-3244-325-1 bde-div bde-div-325-102\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-116-3244-325-1 bde-div bde-div-325-116\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-325-137-3244-325-1 bde-heading bde-heading-325-137\">\nTips\n<\/h1>\n<\/div>\n<\/div><div class=\"bde-image-325-101-3244-325-1 bde-image bde-image-325-101\">\n<figure class=\"breakdance-image breakdance-image--3245\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg.jpg\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg.jpg 1920w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-300x169.jpg 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-1024x576.jpg 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-768x432.jpg 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-1536x864.jpg 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" alt=\"Activation \u00e9v\u00e8nementielle avec des animations immersives.\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-325-150-3244-325-1 bde-div acf-color-cat bde-div-325-150\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-146-3244-325-1 bde-div bde-div-325-146\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-325-140-3244-325-1 bde-post-meta bde-post-meta-325-140\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">02.02.2026<\/span>\n                                <\/li>\n            <\/ul><h2 class=\"bde-heading-325-143-3244-325-1 bde-heading bde-heading-325-143\">5 leviers pour des animations \u00e9v\u00e9nementielles qui marquent les esprits<\/h2><div class=\"bde-div-325-147-3244-325-1 bde-div bde-div-325-147\">\n  \n  \n\t\n\n\n\n<div class=\"bde-icon-325-141-3244-325-1 bde-icon bde-icon-325-141\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><!--! Font Awesome Free 6.5.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-text-325-151-3244-325-1 bde-text bde-text-325-151\">\nRead more\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/a><\/div>    <\/article>\n    <article class=\"bde-loop-item ee-post\">\n        <div class='breakdance'><a class=\"bde-container-link-325-144-3185-325-1 bde-container-link bde-container-link-325-144 breakdance-link\" href=\"https:\/\/wenes-event.com\/en\/communication-evenementielle-du-brief-au-bouche-a-oreille\/\" target=\"_self\" data-type=\"url\" acf-color-cat=\"pink\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-102-3185-325-1 bde-div bde-div-325-102\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-116-3185-325-1 bde-div bde-div-325-116\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-325-137-3185-325-1 bde-heading bde-heading-325-137\">\nEvent organization\n<\/h1>\n<\/div>\n<\/div><div class=\"bde-image-325-101-3185-325-1 bde-image bde-image-325-101\">\n<figure class=\"breakdance-image breakdance-image--3183\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2025\/12\/wenes-event-article-blog-plan-de-communication-evenementielle-2025-01.jpg\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2025\/12\/wenes-event-article-blog-plan-de-communication-evenementielle-2025-01.jpg 1920w, https:\/\/wenes-event.com\/wp-content\/uploads\/2025\/12\/wenes-event-article-blog-plan-de-communication-evenementielle-2025-01-300x169.jpg 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2025\/12\/wenes-event-article-blog-plan-de-communication-evenementielle-2025-01-1024x576.jpg 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2025\/12\/wenes-event-article-blog-plan-de-communication-evenementielle-2025-01-768x432.jpg 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2025\/12\/wenes-event-article-blog-plan-de-communication-evenementielle-2025-01-1536x864.jpg 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2025\/12\/wenes-event-article-blog-plan-de-communication-evenementielle-2025-01-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" alt=\"zoom sur deux femmes travaillant en agence \u00e9v\u00e9nementielle r\u00e9fl\u00e9chissant au plan de communication \u00e9v\u00e9nementielle de leur client\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-325-150-3185-325-1 bde-div acf-color-cat bde-div-325-150\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-146-3185-325-1 bde-div bde-div-325-146\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-325-140-3185-325-1 bde-post-meta bde-post-meta-325-140\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">22.12.2025<\/span>\n                                <\/li>\n            <\/ul><h2 class=\"bde-heading-325-143-3185-325-1 bde-heading bde-heading-325-143\">Communication \u00e9v\u00e9nementielle : du brief au bouche-\u00e0-oreille<\/h2><div class=\"bde-div-325-147-3185-325-1 bde-div bde-div-325-147\">\n  \n  \n\t\n\n\n\n<div class=\"bde-icon-325-141-3185-325-1 bde-icon bde-icon-325-141\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><!--! Font Awesome Free 6.5.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-text-325-151-3185-325-1 bde-text bde-text-325-151\">\nRead more\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/a><\/div>    <\/article>\n<\/div>\r\n<\/div><div class=\"bde-button-1486-110-1486-1 bde-button bde-button-1486-110\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n            <button type=\"button\" class=\"button-atom button-atom--custom bde-button__button\"  >\n    \n        <span class=\"button-atom__text\">All news<\/span>\n\n                            \n        \n            <\/button>\n    \n\n\n<\/div>\n<\/div><\/div>\n<\/section><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero<\/p>","protected":false},"author":5,"featured_media":3221,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-3220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendance-event"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pop-up store : l\u2019outil marketing \u00e9ph\u00e9m\u00e8re \u00e0 exploiter - WENES Event<\/title>\n<meta name=\"description\" content=\"Structurez votre communication \u00e9v\u00e9nementielle : brief, teasing, contenus live et actions post-event pour renforcer l\u2019engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenes-event.com\/en\/pop-up-store-outil-marketing-ephemere-a-exploiter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pop-up store : l\u2019outil marketing \u00e9ph\u00e9m\u00e8re \u00e0 exploiter - 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