{"id":3185,"date":"2025-12-22T09:38:01","date_gmt":"2025-12-22T07:38:01","guid":{"rendered":"https:\/\/wenes-event.com\/?p=3185"},"modified":"2025-12-22T10:45:58","modified_gmt":"2025-12-22T08:45:58","slug":"communication-evenementielle-du-brief-au-bouche-a-oreille-2","status":"publish","type":"post","link":"https:\/\/wenes-event.com\/en\/communication-evenementielle-du-brief-au-bouche-a-oreille\/","title":{"rendered":"Communication \u00e9v\u00e9nementielle : du brief au bouche-\u00e0-oreille"},"content":{"rendered":"<div class='breakdance'><section class=\"bde-section-3185-113 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-fancy-container-3185-114 bde-fancy-container\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-3185-115 bde-div\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-3185-116 bde-heading\">\nCommunication \u00e9v\u00e9nementielle : du brief au bouche-\u00e0-oreille\n<\/h1>\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3185-120 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3185-128 bde-div\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-3185-122 bde-post-meta\"><li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">Event organization<\/span><\/li><\/ul><ul class=\"bde-post-meta-3185-127 bde-post-meta\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">22.12.2025<\/span>\n                                <\/li>\n            <\/ul><div class=\"bde-div-3185-416 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-3185-417 bde-text\">\n6 min\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-3185-131 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-social-share-buttons-3185-130 bde-social-share-buttons\">\n<div class=\"bde-social-share-button bde-social-share-button-mobile js-breakdance-share-mobile\">\n  <span class=\"bde-social-share-button-icon\">\n    <svg fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 16 16\">\n      <path d=\"M11 2.5a2.5 2.5 0 1 1 .603 1.628l-6.718 3.12c.154.49.154 1.015 0 1.504l6.718 3.12a2.5 2.5 0 1 1-.488.876l-6.718-3.12a2.5 2.5 0 1 1 0-3.256l6.718-3.12A2.504 2.504 0 0 1 11 2.5Z\" fill=\"currentColor\"\/>\n    <\/svg>\n  <\/span>\n  <\/div>\n\n<div class=\"js-breakdance-share-button bde-social-share-button bde-social-share-button-linkedin\" data-network=\"LinkedIn\"  >\n    <span class=\"bde-social-share-button-icon\">\n        <svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fab\" class=\"svg-inline--fa fa-linkedin fa-w-14\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\">\n      <path fill=\"currentColor\" d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path>\n    <\/svg>\n      <\/span>\n    <\/div>\n\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3185-266 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3185-267 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3185-268 bde-columns\"><div class=\"bde-column-3185-269 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3185-270 bde-rich-text breakdance-rich-text-styles\">\n<p>Ce qui fait r\u00e9ellement vivre un \u00e9v\u00e9nement, c\u2019est <strong>sa communication<\/strong>\u00a0: \u00a0avant, pendant, apr\u00e8s. Chaque prise de parole construit un <strong>r\u00e9cit coh\u00e9rent<\/strong> qui aide les participants \u00e0 comprendre le sens de l\u2019\u00e9v\u00e9nement, \u00e0 s\u2019y projeter et \u00e0 en prolonger les effets.<\/p><p>\u00a0<\/p><p>Voici comment transformer un \u00e9v\u00e9nement ponctuel en <strong>exp\u00e9rience vivante<\/strong>, o\u00f9 chaque message devient une continuation du pr\u00e9c\u00e9dent.<br \/><br \/><\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3185-279 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3185-280 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3185-281 bde-heading\">\n Le brief : un document narratif (et strat\u00e9gique)\n<\/h2>\n<\/div><div class=\"bde-div-3185-282 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3185-283 bde-columns\"><div class=\"bde-column-3185-284 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3185-285 bde-rich-text breakdance-rich-text-styles\">\n<p>Le brief est souvent r\u00e9duit \u00e0 des listings techniques : jauge, date, budget, formats.<br \/>En r\u00e9alit\u00e9, il joue un r\u00f4le beaucoup plus fondamental.<br \/>Il fixe <strong>le sens<\/strong>, <strong>la tonalit\u00e9<\/strong>, <strong>les \u00e9motions attendues<\/strong> and <strong>la ligne narrative<\/strong> de tout le projet.<\/p><p><br \/>Un brief utile ne dit pas seulement <em>ce qu\u2019il faut faire<\/em>, mais <em>pourquoi<\/em>.<\/p><p><strong><br \/><\/strong>Un bon brief raconte :<\/p><ul><li><p>Visit <strong>contexte r\u00e9el<\/strong> de l\u2019entreprise : p\u00e9riode de croissance, r\u00e9organisation, succ\u00e8s \u00e0 c\u00e9l\u00e9brer, sujet sensible.<\/p><\/li><li><p>Ce que <strong>l\u2019entreprise traverse<\/strong> et ce qu\u2019elle veut transmettre.<\/p><\/li><li><p>Visit <strong>public<\/strong> : attentes, freins, \u00e9nergie du moment.<\/p><\/li><li><p>Les <strong>r\u00e9sultats attendus<\/strong> : comportement, compr\u00e9hension, adh\u00e9sion.<\/p><\/li><li><p>Visit <strong>message central<\/strong> : la phrase qui pourrait r\u00e9sumer tout l\u2019\u00e9v\u00e9nement.<\/p><\/li><\/ul><p><strong><br \/>Exemple :<\/strong><\/p><p>L\u2019objectif initial d\u2019un client \u00e0 l\u2019occasion d\u2019un kick-off \u00e9tait : \u201cpr\u00e9senter les objectifs commerciaux de l\u2019ann\u00e9e\u201d.<\/p><p>Mais ce n\u2019\u00e9tait pas ce que l\u2019entreprise vivait vraiment.<\/p><p>\ud83d\udc49 Apr\u00e8s \u00e9changes, le brief a \u00e9t\u00e9 reformul\u00e9 :<\/p><p><em>\u201cDonner aux \u00e9quipes la capacit\u00e9 de se projeter dans l\u2019ann\u00e9e, apr\u00e8s une p\u00e9riode instable, en clarifiant ce qui ne change pas.\u201d<\/em><\/p><p><br \/>Cette nuance a transform\u00e9 :<\/p><ul><li><p>le ton des interventions,<\/p><\/li><li><p>la sc\u00e9nographie (centr\u00e9e sur la confiance),<\/p><\/li><li><p>la communication interne,<\/p><\/li><li><p>les ateliers collaboratifs.<\/p><\/li><\/ul><p><br \/>Un brief narratif donne une <strong>colonne vert\u00e9brale<\/strong> au projet, ce qui rend toutes les d\u00e9cisions plus simples et plus coh\u00e9rentes.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3185-286 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3185-287 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3185-288 bde-heading\">\nAvant l\u2019\u00e9v\u00e9nement : cr\u00e9er la dynamique\n<\/h2>\n<\/div><div class=\"bde-div-3185-289 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3185-290 bde-columns\"><div class=\"bde-column-3185-291 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3185-292 bde-rich-text breakdance-rich-text-styles\">\n<p>Le teasing reste l\u2019arme la plus efficace.<br \/>La communication pr\u00e9-\u00e9v\u00e9nement sert \u00e0 : informer, rassurer, donner envie et \u00a0\u00e0 fournir un aper\u00e7u du ton et de l\u2019ambiance.<\/p><p>\u00a0<\/p><p>Selon <strong>Sprout Social (2023)<\/strong>, un teasing coh\u00e9rent augmente en moyenne :<\/p><ul><li><p>de <strong>42 %<\/strong> les taux d\u2019ouverture email,<\/p><\/li><li><p>de <strong>38 %<\/strong> le taux de participation global,<\/p><\/li><li><p>et g\u00e9n\u00e8re <strong>3 \u00e0 5 fois plus d\u2019interactions<\/strong> qu\u2019un message d\u2019information classique.<\/p><\/li><\/ul><p>\u00a0<\/p><p>Les formats qui fonctionnent le mieux :<\/p><ul><li><p>micro-vid\u00e9os de 10 secondes,<\/p><\/li><li><p>interviews informelles d\u2019intervenants ou organisateurs (format authentique, tr\u00e8s partag\u00e9).<\/p><\/li><li><p>pr\u00e9sentation des coulisses\u00a0: sc\u00e8ne en montage, r\u00e9p\u00e9titions, moodboards.<\/p><\/li><li><p>reveal du th\u00e8me ou ou d\u2019un \u00e9l\u00e9ment cl\u00e9 du storytelling (animation, keynote, d\u00e9cor).<\/p><\/li><\/ul><p><strong><br \/>Ce qui change la donne<\/strong><\/p><p>Une communication pr\u00e9-\u00e9v\u00e9nement efficace est r\u00e9guli\u00e8re, courte, visuelle.<br \/>Elle doit cr\u00e9er une sensation : \u201cquelque chose se pr\u00e9pare, et j\u2019ai envie d\u2019en faire partie.\u201d<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3185-361 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3185-362 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3185-363 bde-heading\">\n Pendant l\u2019\u00e9v\u00e9nement : amplifier l\u2019instant\n<\/h2>\n<\/div><div class=\"bde-div-3185-364 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3185-365 bde-columns\"><div class=\"bde-column-3185-366 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3185-367 bde-rich-text breakdance-rich-text-styles\">\n<p>Les contenus cr\u00e9\u00e9s <em>pendant<\/em> l\u2019\u00e9v\u00e9nement sont les plus authentiques.<br \/>La communication live est un <strong>instrument d\u2019amplification<\/strong> qui permet de traduire l\u2019ambiance et les interactions pour ceux qui participent comme pour ceux qui suivent \u00e0 distance. Elle renforce la cr\u00e9dibilit\u00e9 et favorisent la viralit\u00e9.<br \/><br \/><\/p><p><strong>Formats efficaces observ\u00e9s en 2025 :<\/strong><\/p><ul><li><p>stories \u201csur le vif\u201d,<\/p><\/li><li><p>interviews rapides de participants (t\u00e9moignages humains courts).<\/p><\/li><li><p>t\u00e9moignages collaborateur\/client,<\/p><\/li><li><p>corner photo avec un univers sc\u00e9nographique coh\u00e9rent,<\/p><\/li><li><p>mosa\u00efques vid\u00e9o projet\u00e9es en fin de journ\u00e9e.<\/p><\/li><\/ul><p>\u00a0<\/p><p>Ces contenus alimentent naturellement le bouche-\u00e0-oreille et renforcent la perception globale de l\u2019\u00e9v\u00e9nement.<\/p><p>\u00a0<\/p><p>\ud83d\udc49 Pour optimiser la sc\u00e9nographie d\u00e9di\u00e9e \u00e0 ces formats, voir <strong><a href=\"https:\/\/wenes-event.com\/en\/multi-sensory-event-scenography\/\">Sc\u00e9nographie immersive<\/a>.<\/strong><\/p><p>\u00a0<\/p><p><strong><br \/>Le r\u00f4le des \u00e9quipes<\/strong><\/p><p><br \/>Les collaborateurs deviennent de v\u00e9ritables <strong>ambassadeurs du live<\/strong>.<br \/>Un brief simple peut suffire pour qu\u2019ils participent :<br \/>\u201c1 photo \u2013 1 phrase \u2013 1 moment\u201d.<br \/>Ce contenu contribue \u00e0 montrer la diversit\u00e9 des exp\u00e9riences v\u00e9cues.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3185-368 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3185-369 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3185-370 bde-heading\">\n Apr\u00e8s l\u2019\u00e9v\u00e9nement : maintenir la conversation\n<\/h2>\n<\/div><div class=\"bde-div-3185-371 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3185-372 bde-columns\"><div class=\"bde-column-3185-373 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3185-374 bde-rich-text breakdance-rich-text-styles\">\n<p>La conversation ne s\u2019arr\u00eate jamais le soir du d\u00e9montage.<br \/>La communication post-\u00e9v\u00e9nement est d\u00e9terminante pour prolonger :<\/p><ul><li><p>la m\u00e9morisation,<\/p><\/li><li><p>l\u2019engagement interne,<\/p><\/li><li><p>la compr\u00e9hension strat\u00e9gique,<\/p><\/li><li><p>la valorisation du travail fourni.<\/p><\/li><\/ul><p><strong><br \/>Formats efficaces pour prolonger l\u2019impact<\/strong><\/p><ul><li><p>vid\u00e9o r\u00e9cap : dynamique, courte, \u00e9motionnelle.<\/p><\/li><li><p>podcast court (2 \u00e0 7 minutes) : interview intervenant, retour \u00e9quipe.<\/p><\/li><li><p>newsletter,<\/p><\/li><li><p>reportage photo\u00a0: s\u00e9quences, coulisses, \u00e9motions.<\/p><\/li><li><p>publication LinkedIn relay\u00e9e par les collaborateurs,<\/p><\/li><li><p>diffusion des interventions cl\u00e9s\u00a0: replay, extraits, slides essentielles.<\/p><\/li><\/ul><p><br \/>Selon Hubspot 2024, les <strong>campagnes post-\u00e9v\u00e9nement augmentent de +27 % la fid\u00e9lisation des publics internes et externes<\/strong>.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3185-300 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3185-301 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3185-302 bde-columns\"><div class=\"bde-column-3185-303 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3185-304 bde-rich-text breakdance-rich-text-styles\">\n<h4><strong>En r\u00e9sum\u00e9 : une communication \u00e9v\u00e9nementielle efficace repose sur<\/strong><\/h4><p>\u00a0<\/p><p>\u2705 <strong>Un brief narratif, <\/strong>qui raconte le contexte et oriente le ton.<\/p><p>\u00a0<\/p><p><strong>\u2705 Un teasing r\u00e9gulier, court, visuel, qui installe la dynamique.<\/strong><\/p><p>\u00a0<\/p><p><strong>\u2705 <\/strong><strong>Des contenus authentiques pendant l\u2019\u00e9v\u00e9nement<\/strong>, port\u00e9s par les \u00e9quipes.<\/p><p>\u00a0<\/p><p><strong>\u2705 Un plan post-\u00e9v\u00e9nement structur\u00e9, qui prolonge l\u2019\u00e9nergie du jour J.<\/strong><\/p><p>\u00a0<\/p><p><strong>\u2705 Un r\u00e9cit coh\u00e9rent, align\u00e9 \u00e0 la sc\u00e9nographie et au message global.<\/strong><br \/><br \/><\/p><p><strong>\u2705 <\/strong><strong>Un maillage naturel<\/strong>, reliant l\u2019\u00e9v\u00e9nement \u00e0 d\u2019autres contenus utiles.<\/p><p><br \/>\ud83d\udc49 Besoin d\u2019un accompagnement sur votre plan de communication \u00e9v\u00e9nementielle ?<\/p>\n<\/div><div class=\"bde-button-3185-418 bde-button\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"https:\/\/wenes-event.com\/en\/brief-us\/\" target=\"_blank\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">CONTACTEZ NOTRE AGENCE \u00c9V\u00c9NEMENTIELLE<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"bde-globalblock-3185-177 bde-globalblock\"><div class='breakdance'><section class=\"bde-section-1486-100-1486-1 bde-section bde-section-1486-100\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h3 class=\"bde-heading-1486-105-1486-1 bde-heading bde-heading-1486-105\">\nPOPULAR ARTICLES\n<\/h3><div class=\"bde-icon-1486-111-1486-1 bde-icon bde-icon-1486-111\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"22.234\" height=\"24.234\" viewbox=\"0 0 22.234 24.234\">\r\n  <defs>\r\n    <clippath id=\"clip-path\">\r\n      <rect id=\"Rectangle_2419\" data-name=\"Rectangle 2419\" width=\"24.234\" height=\"22.234\" fill=\"#ce0d5f\"\/>\r\n    <\/clippath>\r\n  <\/defs>\r\n  <g id=\"Groupe_5630\" data-name=\"Groupe 5630\" transform=\"translate(22.234) rotate(90)\" clip-path=\"url(#clip-path)\">\r\n    <path id=\"Trac\u00e9_10292\" data-name=\"Trac\u00e9 10292\" d=\"M15.137,0H11.1a13.088,13.088,0,0,0,3.674,9.1H0v4.039H14.771a13.089,13.089,0,0,0-3.674,9.1h4.039a9.108,9.108,0,0,1,9.1-9.1V9.1a9.107,9.107,0,0,1-9.1-9.1\" transform=\"translate(0 0)\" fill=\"#ce0d5f\"\/>\r\n  <\/g>\r\n<\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-div-1486-108-1486-1 bde-div bde-div-1486-108\">\n  \n  \n\t\n\n\n\n<div class=\"bde-post-loop-1486-109-1486-1 bde-post-loop bde-post-loop-1486-109\"><div class=\"bde-loop bde-loop-grid ee-posts ee-posts-grid\">    <article class=\"bde-loop-item ee-post\">\n        <div class='breakdance'><a class=\"bde-container-link-325-144-3291-325-1 bde-container-link bde-container-link-325-144 breakdance-link\" href=\"https:\/\/wenes-event.com\/en\/activation-en-magasin-comment-transformer-un-point-de-vente-en-experience-de-marque\/\" target=\"_self\" data-type=\"url\" acf-color-cat=\"purple\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-102-3291-325-1 bde-div bde-div-325-102\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-116-3291-325-1 bde-div bde-div-325-116\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-325-137-3291-325-1 bde-heading bde-heading-325-137\">\nTips\n<\/h1>\n<\/div>\n<\/div><div class=\"bde-image-325-101-3291-325-1 bde-image bde-image-325-101\">\n<figure class=\"breakdance-image breakdance-image--3328\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1.png\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1.png 1920w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-300x169.png 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-1024x576.png 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-768x432.png 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-1536x864.png 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" alt=\"Activation en magasin Round Lab \u00e0 la Samaritaine \u00e0 Paris.\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-325-150-3291-325-1 bde-div acf-color-cat bde-div-325-150\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-146-3291-325-1 bde-div bde-div-325-146\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-325-140-3291-325-1 bde-post-meta bde-post-meta-325-140\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">12.03.2026<\/span>\n                                <\/li>\n            <\/ul><h2 class=\"bde-heading-325-143-3291-325-1 bde-heading bde-heading-325-143\">Activation en magasin : comment transformer un point de vente en exp\u00e9rience de marque ?<\/h2><div class=\"bde-div-325-147-3291-325-1 bde-div bde-div-325-147\">\n  \n  \n\t\n\n\n\n<div class=\"bde-icon-325-141-3291-325-1 bde-icon bde-icon-325-141\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><!--! Font Awesome Free 6.5.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-text-325-151-3291-325-1 bde-text bde-text-325-151\">\nRead more\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/a><\/div>    <\/article>\n    <article class=\"bde-loop-item ee-post\">\n        <div class='breakdance'><a class=\"bde-container-link-325-144-3244-325-1 bde-container-link bde-container-link-325-144 breakdance-link\" href=\"https:\/\/wenes-event.com\/en\/5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits\/\" target=\"_self\" data-type=\"url\" acf-color-cat=\"blue\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-102-3244-325-1 bde-div bde-div-325-102\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-116-3244-325-1 bde-div bde-div-325-116\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-325-137-3244-325-1 bde-heading bde-heading-325-137\">\nTips\n<\/h1>\n<\/div>\n<\/div><div class=\"bde-image-325-101-3244-325-1 bde-image bde-image-325-101\">\n<figure class=\"breakdance-image breakdance-image--3245\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg.jpg\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg.jpg 1920w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-300x169.jpg 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-1024x576.jpg 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-768x432.jpg 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-1536x864.jpg 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" alt=\"Activation \u00e9v\u00e8nementielle avec des animations immersives.\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-325-150-3244-325-1 bde-div acf-color-cat bde-div-325-150\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-146-3244-325-1 bde-div bde-div-325-146\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-325-140-3244-325-1 bde-post-meta bde-post-meta-325-140\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">02.02.2026<\/span>\n                                <\/li>\n            <\/ul><h2 class=\"bde-heading-325-143-3244-325-1 bde-heading bde-heading-325-143\">5 leviers pour des animations \u00e9v\u00e9nementielles qui marquent les esprits<\/h2><div class=\"bde-div-325-147-3244-325-1 bde-div bde-div-325-147\">\n  \n  \n\t\n\n\n\n<div class=\"bde-icon-325-141-3244-325-1 bde-icon bde-icon-325-141\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><!--! Font Awesome Free 6.5.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-text-325-151-3244-325-1 bde-text bde-text-325-151\">\nRead more\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/a><\/div>    <\/article>\n    <article class=\"bde-loop-item ee-post\">\n        <div class='breakdance'><a class=\"bde-container-link-325-144-3220-325-1 bde-container-link bde-container-link-325-144 breakdance-link\" href=\"https:\/\/wenes-event.com\/en\/pop-up-store-outil-marketing-ephemere-a-exploiter\/\" target=\"_self\" data-type=\"url\" acf-color-cat=\"green\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-102-3220-325-1 bde-div bde-div-325-102\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-116-3220-325-1 bde-div bde-div-325-116\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-325-137-3220-325-1 bde-heading bde-heading-325-137\">\nTendance event\n<\/h1>\n<\/div>\n<\/div><div class=\"bde-image-325-101-3220-325-1 bde-image bde-image-325-101\">\n<figure class=\"breakdance-image breakdance-image--3221\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01.png\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01.png 1920w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-300x169.png 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-1024x576.png 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-768x432.png 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-1536x864.png 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-325-150-3220-325-1 bde-div acf-color-cat bde-div-325-150\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-146-3220-325-1 bde-div bde-div-325-146\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-325-140-3220-325-1 bde-post-meta bde-post-meta-325-140\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">12.01.2026<\/span>\n                                <\/li>\n            <\/ul><h2 class=\"bde-heading-325-143-3220-325-1 bde-heading bde-heading-325-143\">Pop-up store : l\u2019outil marketing \u00e9ph\u00e9m\u00e8re \u00e0 exploiter<\/h2><div class=\"bde-div-325-147-3220-325-1 bde-div bde-div-325-147\">\n  \n  \n\t\n\n\n\n<div class=\"bde-icon-325-141-3220-325-1 bde-icon bde-icon-325-141\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><!--! Font Awesome Free 6.5.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-text-325-151-3220-325-1 bde-text bde-text-325-151\">\nRead more\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/a><\/div>    <\/article>\n<\/div>\r\n<\/div><div class=\"bde-button-1486-110-1486-1 bde-button bde-button-1486-110\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n            <button type=\"button\" class=\"button-atom button-atom--custom bde-button__button\"  >\n    \n        <span class=\"button-atom__text\">All news<\/span>\n\n                            \n        \n            <\/button>\n    \n\n\n<\/div>\n<\/div><\/div>\n<\/section><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero<\/p>","protected":false},"author":2,"featured_media":3183,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-3185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-organisation-event"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communication \u00e9v\u00e9nementielle : strat\u00e9gie et impact - WENES Event<\/title>\n<meta name=\"description\" content=\"Structurez votre communication \u00e9v\u00e9nementielle : brief, teasing, contenus live et actions post-event pour renforcer l\u2019engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenes-event.com\/en\/communication-evenementielle-du-brief-au-bouche-a-oreille\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication \u00e9v\u00e9nementielle : strat\u00e9gie et impact - WENES Event\" \/>\n<meta property=\"og:description\" content=\"Structurez votre communication \u00e9v\u00e9nementielle : brief, teasing, contenus live et actions post-event pour renforcer l\u2019engagement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenes-event.com\/en\/communication-evenementielle-du-brief-au-bouche-a-oreille\/\" \/>\n<meta property=\"og:site_name\" content=\"WENES Event\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-22T07:38:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-22T08:45:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2025\/12\/wenes-event-article-blog-plan-de-communication-evenementielle-2025-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"auberi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"auberi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wenes-event.com\\\/en\\\/communication-evenementielle-du-brief-au-bouche-a-oreille\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wenes-event.com\\\/en\\\/communication-evenementielle-du-brief-au-bouche-a-oreille\\\/\"},\"author\":{\"name\":\"auberi\",\"@id\":\"https:\\\/\\\/wenes-event.com\\\/en\\\/#\\\/schema\\\/person\\\/604473b5e8e41451c191e8ea4e62f5a8\"},\"headline\":\"Communication \u00e9v\u00e9nementielle : du brief au bouche-\u00e0-oreille\",\"datePublished\":\"2025-12-22T07:38:01+00:00\",\"dateModified\":\"2025-12-22T08:45:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wenes-event.com\\\/en\\\/communication-evenementielle-du-brief-au-bouche-a-oreille\\\/\"},\"wordCount\":8,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/wenes-event.com\\\/en\\\/communication-evenementielle-du-brief-au-bouche-a-oreille\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wenes-event.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/wenes-event-article-blog-plan-de-communication-evenementielle-2025-01.jpg\",\"articleSection\":[\"Organisation event\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wenes-event.com\\\/en\\\/communication-evenementielle-du-brief-au-bouche-a-oreille\\\/\",\"url\":\"https:\\\/\\\/wenes-event.com\\\/en\\\/communication-evenementielle-du-brief-au-bouche-a-oreille\\\/\",\"name\":\"Communication \u00e9v\u00e9nementielle : strat\u00e9gie et impact - WENES Event\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wenes-event.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wenes-event.com\\\/en\\\/communication-evenementielle-du-brief-au-bouche-a-oreille\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wenes-event.com\\\/en\\\/communication-evenementielle-du-brief-au-bouche-a-oreille\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wenes-event.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/wenes-event-article-blog-plan-de-communication-evenementielle-2025-01.jpg\",\"datePublished\":\"2025-12-22T07:38:01+00:00\",\"dateModified\":\"2025-12-22T08:45:58+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/wenes-event.com\\\/en\\\/#\\\/schema\\\/person\\\/604473b5e8e41451c191e8ea4e62f5a8\"},\"description\":\"Structurez votre communication \u00e9v\u00e9nementielle : brief, teasing, contenus live et actions post-event pour renforcer l\u2019engagement.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wenes-event.com\\\/en\\\/communication-evenementielle-du-brief-au-bouche-a-oreille\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wenes-event.com\\\/en\\\/communication-evenementielle-du-brief-au-bouche-a-oreille\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wenes-event.com\\\/en\\\/communication-evenementielle-du-brief-au-bouche-a-oreille\\\/#primaryimage\",\"url\":\"https:\\\/\\\/wenes-event.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/wenes-event-article-blog-plan-de-communication-evenementielle-2025-01.jpg\",\"contentUrl\":\"https:\\\/\\\/wenes-event.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/wenes-event-article-blog-plan-de-communication-evenementielle-2025-01.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"zoom sur deux femmes travaillant en agence \u00e9v\u00e9nementielle r\u00e9fl\u00e9chissant au plan de communication \u00e9v\u00e9nementielle de leur client\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wenes-event.com\\\/en\\\/communication-evenementielle-du-brief-au-bouche-a-oreille\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wenes-event.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Communication \u00e9v\u00e9nementielle : du brief au bouche-\u00e0-oreille\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wenes-event.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/wenes-event.com\\\/en\\\/\",\"name\":\"WENES Event\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wenes-event.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wenes-event.com\\\/en\\\/#\\\/schema\\\/person\\\/604473b5e8e41451c191e8ea4e62f5a8\",\"name\":\"auberi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c121cb7a1490f2d9746627d87c884751819884a5296bb2e7f1e0be267f3e2972?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c121cb7a1490f2d9746627d87c884751819884a5296bb2e7f1e0be267f3e2972?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c121cb7a1490f2d9746627d87c884751819884a5296bb2e7f1e0be267f3e2972?s=96&d=mm&r=g\",\"caption\":\"auberi\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Communication \u00e9v\u00e9nementielle : strat\u00e9gie et impact - WENES Event","description":"Structurez votre communication \u00e9v\u00e9nementielle : brief, teasing, contenus live et actions post-event pour renforcer l\u2019engagement.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wenes-event.com\/en\/communication-evenementielle-du-brief-au-bouche-a-oreille\/","og_locale":"en_US","og_type":"article","og_title":"Communication \u00e9v\u00e9nementielle : strat\u00e9gie et impact - WENES Event","og_description":"Structurez votre communication \u00e9v\u00e9nementielle : brief, teasing, contenus live et actions post-event pour renforcer l\u2019engagement.","og_url":"https:\/\/wenes-event.com\/en\/communication-evenementielle-du-brief-au-bouche-a-oreille\/","og_site_name":"WENES Event","article_published_time":"2025-12-22T07:38:01+00:00","article_modified_time":"2025-12-22T08:45:58+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/wenes-event.com\/wp-content\/uploads\/2025\/12\/wenes-event-article-blog-plan-de-communication-evenementielle-2025-01.jpg","type":"image\/jpeg"}],"author":"auberi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"auberi","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wenes-event.com\/en\/communication-evenementielle-du-brief-au-bouche-a-oreille\/#article","isPartOf":{"@id":"https:\/\/wenes-event.com\/en\/communication-evenementielle-du-brief-au-bouche-a-oreille\/"},"author":{"name":"auberi","@id":"https:\/\/wenes-event.com\/en\/#\/schema\/person\/604473b5e8e41451c191e8ea4e62f5a8"},"headline":"Communication \u00e9v\u00e9nementielle : du brief au bouche-\u00e0-oreille","datePublished":"2025-12-22T07:38:01+00:00","dateModified":"2025-12-22T08:45:58+00:00","mainEntityOfPage":{"@id":"https:\/\/wenes-event.com\/en\/communication-evenementielle-du-brief-au-bouche-a-oreille\/"},"wordCount":8,"commentCount":0,"image":{"@id":"https:\/\/wenes-event.com\/en\/communication-evenementielle-du-brief-au-bouche-a-oreille\/#primaryimage"},"thumbnailUrl":"https:\/\/wenes-event.com\/wp-content\/uploads\/2025\/12\/wenes-event-article-blog-plan-de-communication-evenementielle-2025-01.jpg","articleSection":["Organisation event"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/wenes-event.com\/en\/communication-evenementielle-du-brief-au-bouche-a-oreille\/","url":"https:\/\/wenes-event.com\/en\/communication-evenementielle-du-brief-au-bouche-a-oreille\/","name":"Communication \u00e9v\u00e9nementielle : strat\u00e9gie et impact - WENES Event","isPartOf":{"@id":"https:\/\/wenes-event.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wenes-event.com\/en\/communication-evenementielle-du-brief-au-bouche-a-oreille\/#primaryimage"},"image":{"@id":"https:\/\/wenes-event.com\/en\/communication-evenementielle-du-brief-au-bouche-a-oreille\/#primaryimage"},"thumbnailUrl":"https:\/\/wenes-event.com\/wp-content\/uploads\/2025\/12\/wenes-event-article-blog-plan-de-communication-evenementielle-2025-01.jpg","datePublished":"2025-12-22T07:38:01+00:00","dateModified":"2025-12-22T08:45:58+00:00","author":{"@id":"https:\/\/wenes-event.com\/en\/#\/schema\/person\/604473b5e8e41451c191e8ea4e62f5a8"},"description":"Structurez votre communication \u00e9v\u00e9nementielle : brief, teasing, contenus live et actions post-event pour renforcer l\u2019engagement.","breadcrumb":{"@id":"https:\/\/wenes-event.com\/en\/communication-evenementielle-du-brief-au-bouche-a-oreille\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wenes-event.com\/en\/communication-evenementielle-du-brief-au-bouche-a-oreille\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wenes-event.com\/en\/communication-evenementielle-du-brief-au-bouche-a-oreille\/#primaryimage","url":"https:\/\/wenes-event.com\/wp-content\/uploads\/2025\/12\/wenes-event-article-blog-plan-de-communication-evenementielle-2025-01.jpg","contentUrl":"https:\/\/wenes-event.com\/wp-content\/uploads\/2025\/12\/wenes-event-article-blog-plan-de-communication-evenementielle-2025-01.jpg","width":1920,"height":1080,"caption":"zoom sur deux femmes travaillant en agence \u00e9v\u00e9nementielle r\u00e9fl\u00e9chissant au plan de communication \u00e9v\u00e9nementielle de leur client"},{"@type":"BreadcrumbList","@id":"https:\/\/wenes-event.com\/en\/communication-evenementielle-du-brief-au-bouche-a-oreille\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wenes-event.com\/"},{"@type":"ListItem","position":2,"name":"Communication \u00e9v\u00e9nementielle : du brief au bouche-\u00e0-oreille"}]},{"@type":"WebSite","@id":"https:\/\/wenes-event.com\/en\/#website","url":"https:\/\/wenes-event.com\/en\/","name":"WENES Event","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wenes-event.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/wenes-event.com\/en\/#\/schema\/person\/604473b5e8e41451c191e8ea4e62f5a8","name":"auberi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c121cb7a1490f2d9746627d87c884751819884a5296bb2e7f1e0be267f3e2972?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c121cb7a1490f2d9746627d87c884751819884a5296bb2e7f1e0be267f3e2972?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c121cb7a1490f2d9746627d87c884751819884a5296bb2e7f1e0be267f3e2972?s=96&d=mm&r=g","caption":"auberi"}}]}},"_links":{"self":[{"href":"https:\/\/wenes-event.com\/en\/wp-json\/wp\/v2\/posts\/3185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wenes-event.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wenes-event.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wenes-event.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wenes-event.com\/en\/wp-json\/wp\/v2\/comments?post=3185"}],"version-history":[{"count":1,"href":"https:\/\/wenes-event.com\/en\/wp-json\/wp\/v2\/posts\/3185\/revisions"}],"predecessor-version":[{"id":3186,"href":"https:\/\/wenes-event.com\/en\/wp-json\/wp\/v2\/posts\/3185\/revisions\/3186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wenes-event.com\/en\/wp-json\/wp\/v2\/media\/3183"}],"wp:attachment":[{"href":"https:\/\/wenes-event.com\/en\/wp-json\/wp\/v2\/media?parent=3185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wenes-event.com\/en\/wp-json\/wp\/v2\/categories?post=3185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wenes-event.com\/en\/wp-json\/wp\/v2\/tags?post=3185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}