{"id":3159,"date":"2025-11-24T16:41:28","date_gmt":"2025-11-24T14:41:28","guid":{"rendered":"https:\/\/wenes-event.com\/?p=3159"},"modified":"2025-12-04T11:21:53","modified_gmt":"2025-12-04T09:21:53","slug":"roadshow-comment-organiser-une-tournee-evenementielle-qui-marque-les-esprits","status":"publish","type":"post","link":"https:\/\/wenes-event.com\/en\/roadshow-organiser-une-tournee-evenementielle\/","title":{"rendered":"Roadshow : comment organiser une tourn\u00e9e \u00e9v\u00e9nementielle qui marque les esprits ?"},"content":{"rendered":"<div class='breakdance'><section class=\"bde-section-3159-113 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-fancy-container-3159-114 bde-fancy-container\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-3159-115 bde-div\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-3159-116 bde-heading\">\nRoadshow : comment organiser une tourn\u00e9e \u00e9v\u00e9nementielle qui marque les esprits ?\n<\/h1>\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3159-120 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3159-128 bde-div\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-3159-122 bde-post-meta\"><li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">Event organization<\/span><\/li><\/ul><ul class=\"bde-post-meta-3159-127 bde-post-meta\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">24.11.2025<\/span>\n                                <\/li>\n            <\/ul><div class=\"bde-div-3159-416 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-3159-417 bde-text\">\n5 min\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-3159-131 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-social-share-buttons-3159-130 bde-social-share-buttons\">\n<div class=\"bde-social-share-button bde-social-share-button-mobile js-breakdance-share-mobile\">\n  <span class=\"bde-social-share-button-icon\">\n    <svg fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 16 16\">\n      <path d=\"M11 2.5a2.5 2.5 0 1 1 .603 1.628l-6.718 3.12c.154.49.154 1.015 0 1.504l6.718 3.12a2.5 2.5 0 1 1-.488.876l-6.718-3.12a2.5 2.5 0 1 1 0-3.256l6.718-3.12A2.504 2.504 0 0 1 11 2.5Z\" fill=\"currentColor\"\/>\n    <\/svg>\n  <\/span>\n  <\/div>\n\n<div class=\"js-breakdance-share-button bde-social-share-button bde-social-share-button-linkedin\" data-network=\"LinkedIn\"  >\n    <span class=\"bde-social-share-button-icon\">\n        <svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fab\" class=\"svg-inline--fa fa-linkedin fa-w-14\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\">\n      <path fill=\"currentColor\" d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path>\n    <\/svg>\n      <\/span>\n    <\/div>\n\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3159-266 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3159-267 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3159-268 bde-columns\"><div class=\"bde-column-3159-269 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3159-270 bde-rich-text breakdance-rich-text-styles\">\n<p>Le roadshow est un format qui a retrouv\u00e9 sa place dans la strat\u00e9gie \u00e9v\u00e9nementielle des entreprises.<br \/>Une tourn\u00e9e \u00e9v\u00e9nementielle permet de rencontrer les publics <strong>dans leur quotidien<\/strong>, loin des lieux conventionnels.<br \/>Plus direct qu\u2019un salon et plus flexible qu\u2019un \u00e9v\u00e9nement unique, le roadshow cr\u00e9e un <strong>contact humain difficile \u00e0 remplacer<\/strong>.<\/p><p>\u00a0<\/p><p>Selon le EventTrack Study 2024, <strong>74 % des participants \u00e0 une activation hors m\u00e9dia d\u00e9clarent avoir une perception plus positive de la marque juste apr\u00e8s l\u2019exp\u00e9rience<\/strong>. Le roadshow s\u2019impose donc comme un outil de confiance et de notori\u00e9t\u00e9 directe.<\/p><p>\u00a0<\/p><p>Mais concevoir une tourn\u00e9e efficace demande plus qu\u2019un itin\u00e9raire bien dessin\u00e9. Voici une vision compl\u00e8te, terrain et strat\u00e9gique, pour construire un roadshow qui reste en m\u00e9moire.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3159-279 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3159-280 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3159-281 bde-heading\">\nDonner une direction claire : l\u2019objectif avant la route\n<\/h2>\n<\/div><div class=\"bde-div-3159-282 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3159-283 bde-columns\"><div class=\"bde-column-3159-284 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3159-285 bde-rich-text breakdance-rich-text-styles\">\n<p>Chaque tourn\u00e9e commence par une question simple : <em>\u201cPourquoi se d\u00e9placer ?\u201d<\/em><\/p><p>Selon les secteurs, l\u2019objectif n\u2019est pas le m\u00eame :<\/p><ul><li><p><strong>RH et recrutement<\/strong> : aller au contact des talents sur les campus.<\/p><\/li><li><p><strong>Formations et sant\u00e9<\/strong> : proposer des ateliers<\/p><\/li><li><p><strong>Retail<\/strong> : pr\u00e9senter une nouveaut\u00e9 directement aux consommateurs.<\/p><\/li><li><p><strong>B2B<\/strong> : rencontrer des partenaires r\u00e9gionaux sans les faire se d\u00e9placer.<\/p><\/li><\/ul><p>\u00a0<\/p><p>Pour rendre cet objectif op\u00e9rationnel, il est utile de fixer <strong>des indicateurs mesurables<\/strong> :<\/p><ul><li><p>nombre de visites par \u00e9tape,<\/p><\/li><li><p>taux de participation aux animations,<\/p><\/li><li><p>leads g\u00e9n\u00e9r\u00e9s,<\/p><\/li><li><p>engagement social autour du hashtag.<\/p><\/li><\/ul>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3159-286 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3159-287 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3159-288 bde-heading\">\nChoisir les \u00e9tapes : viser les bons territoires, pas les plus connus\n<\/h2>\n<\/div><div class=\"bde-div-3159-289 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3159-290 bde-columns\"><div class=\"bde-column-3159-291 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3159-292 bde-rich-text breakdance-rich-text-styles\">\n<p>Un roadshow fonctionne quand il rencontre les publics <em>l\u00e0 o\u00f9 ils sont r\u00e9ellement<\/em>.<\/p><p>\u00a0<\/p><p>Selon l\u2019\u00e9tude BVA Limelight \u2013 France 2024, <strong>68 % des Fran\u00e7ais se d\u00e9placent plus volontiers pour un \u00e9v\u00e9nement organis\u00e9 dans un quartier ou une zone \u00e9conomique locale plut\u00f4t que dans un centre-ville<\/strong>.<\/p><p>\u00a0<\/p><p>Plut\u00f4t que de viser les grandes m\u00e9tropoles uniquement, privil\u00e9giez les zones o\u00f9 votre audience est r\u00e9ellement pr\u00e9sente : campus, parcs d\u2019entreprises, zones commerciales, ou festivals partenaires.<\/p><p>\u00a0<\/p><p>\ud83d\udc49 A d\u00e9couvrir notre roadshow organis\u00e9 pour <a href=\"https:\/\/wenes-event.com\/en\/our-achievements\/cuisinart\/\">Cuisinart<\/a><\/p>\n<\/div><div class=\"bde-div-3159-410 bde-div\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-3159-413 bde-image2\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roadshow-cuisinart-composition.jpg\" loading=\"lazy\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roadshow-cuisinart-composition.jpg 1920w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roadshow-cuisinart-composition-300x169.jpg 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roadshow-cuisinart-composition-1024x576.jpg 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roadshow-cuisinart-composition-768x432.jpg 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roadshow-cuisinart-composition-1536x864.jpg 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roadshow-cuisinart-composition-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\">\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3159-361 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3159-362 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3159-363 bde-heading\">\nConcevoir une exp\u00e9rience coh\u00e9rente et mobile\n<\/h2>\n<\/div><div class=\"bde-div-3159-364 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3159-365 bde-columns\"><div class=\"bde-column-3159-366 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3159-367 bde-rich-text breakdance-rich-text-styles\">\n<p>L\u2019enjeu n\u2019est pas de \u201ctout transporter\u201d, mais de <strong>penser mobile d\u00e8s la conception<\/strong>.<\/p><p>Ce qui fonctionne le mieux en itin\u00e9rant :<\/p><ul><li><p><strong>Containers modulables<\/strong><\/p><\/li><li><p><strong>Trailers sc\u00e9naris\u00e9s<\/strong><\/p><\/li><li><p><strong>Bus transform\u00e9s en mini-showroom<\/strong><\/p><\/li><li><p><strong>Structures pop-up pliables<\/strong><\/p><\/li><\/ul><p>L\u2019objectif : un syst\u00e8me <strong>l\u00e9ger, robuste et identitaire<\/strong>.<br \/>Ce type de format doit \u00eatre reconnaissable de loin, pour cr\u00e9er la curiosit\u00e9.<\/p><p>\u00a0<\/p><p>\ud83d\udca1 <strong>Astuce :<\/strong> Les roadshows qui fonctionnent le mieux sont ceux qui proposent <strong>des micro-exp\u00e9riences courtes<\/strong>, entre 5 et 12 minutes :<\/p><ul><li><p>mini-d\u00e9monstrations,<\/p><\/li><li><p>ateliers interactifs,<\/p><\/li><li><p>exp\u00e9riences sensorielles,<\/p><\/li><li><p>formats immersifs simples.<\/p><\/li><\/ul>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3159-368 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3159-369 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3159-370 bde-heading\">\nImpliquer les \u00e9quipes locales\n<\/h2>\n<\/div><div class=\"bde-div-3159-371 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3159-372 bde-columns\"><div class=\"bde-column-3159-373 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3159-374 bde-rich-text breakdance-rich-text-styles\">\n<p>Le roadshow est aussi un <strong>projet humain<\/strong>.<br \/>Impliquer les \u00e9quipes r\u00e9gionales dans l\u2019accueil ou l\u2019animation renforce la coh\u00e9rence du message et la proximit\u00e9 avec les visiteurs.<\/p><p>\u00a0<\/p><p>C\u2019est un point souvent sous-estim\u00e9 :<\/p><ul><li><p>former l\u2019\u00e9quipe \u00e0 raconter la m\u00eame histoire,<\/p><\/li><li><p>donner des r\u00f4les clairs,<\/p><\/li><li><p>valoriser la personnalit\u00e9 de chaque animateur,<\/p><\/li><li><p>int\u00e9grer des \u00e9quipes r\u00e9gionales pour ancrer l\u2019\u00e9tape localement.<\/p><\/li><\/ul><p>\u00a0<\/p><p>Cette coh\u00e9rence humaine cr\u00e9e une <strong>signature \u00e9motionnelle<\/strong>, que le public associe naturellement \u00e0 la marque.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3159-375 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3159-376 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3159-377 bde-heading\">\nCommuniquer autour de chaque \u00e9tape pour cr\u00e9er une dynamique\n<\/h2>\n<\/div><div class=\"bde-div-3159-378 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3159-379 bde-columns\"><div class=\"bde-column-3159-380 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3159-381 bde-rich-text breakdance-rich-text-styles\">\n<p>Un roadshow est r\u00e9ussi quand chaque \u00e9tape devient <strong>un mini-\u00e9v\u00e9nement<\/strong>.<br \/>Plus les \u00e9quipes communiquent plus la tourn\u00e9e prend de l\u2019ampleur.<\/p><p>\u00a0<\/p><p><strong>Avant<\/strong><\/p><ul><li><p>annonces locales cibl\u00e9es,<\/p><\/li><li><p>teasing r\u00e9seaux sociaux par zone,<\/p><\/li><li><p>partenariats presse r\u00e9gionale.<\/p><\/li><\/ul><p>\u00a0<\/p><p><strong>Pendant<\/strong><\/p><ul><li><p>contenus courts,<\/p><\/li><li><p>interviews spontan\u00e9es,<\/p><\/li><li><p>stories \u201csur la route\u201d.<\/p><\/li><\/ul><p>\u00a0<\/p><p><strong>Apr\u00e8s<\/strong><\/p><ul><li><p>r\u00e9capitulatif chiffr\u00e9 de chaque \u00e9tape,<\/p><\/li><li><p>mise en avant des rencontres r\u00e9gionales,<\/p><\/li><li><p>remerciements locaux.<\/p><\/li><\/ul>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3159-382 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3159-383 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3159-384 bde-heading\">\nMesurer l\u2019impact de votre \u00e9v\u00e9nement\n<\/h2>\n<\/div><div class=\"bde-div-3159-385 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3159-386 bde-columns\"><div class=\"bde-column-3159-387 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3159-388 bde-rich-text breakdance-rich-text-styles\">\n<p>Un roadshow offre des donn\u00e9es riches. Un suivi pr\u00e9cis permet de <strong>valoriser le retour sur investissement<\/strong> et d\u2019am\u00e9liorer les prochaines \u00e9ditions.<\/p><p>\u00a0<\/p><p>Dans nos productions r\u00e9centes, les KPI les plus utiles sont :<\/p><ul><li><p>temps pass\u00e9 par \u00e9tape dans le dispositif,<\/p><\/li><li><p>taux d\u2019interaction sur les ateliers,<\/p><\/li><li><p>qualit\u00e9 des conversations commerciales,<\/p><\/li><li><p>taux de transformation sur site,<\/p><\/li><li><p>r\u00e9engagement post-tourn\u00e9e.<\/p><\/li><\/ul>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3159-300 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3159-301 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3159-302 bde-columns\"><div class=\"bde-column-3159-303 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3159-304 bde-rich-text breakdance-rich-text-styles\">\n<h4><strong>En r\u00e9sum\u00e9 : <\/strong><strong>r\u00e9ussir un roadshow en 2025\u20132026<\/strong><\/h4><p>\u00a0<\/p><p>\u2705 <strong>D\u00e9finir un objectif concret<\/strong>, li\u00e9 \u00e0 un indicateur mesurable.<\/p><p>\u00a0<\/p><p><strong>\u2705 Choisir des territoires pertinents<\/strong>, pas seulement visibles.<\/p><p>\u00a0<\/p><p><strong>\u2705 Concevoir un dispositif mobile pens\u00e9 pour l\u2019itin\u00e9rance<\/strong>.<\/p><p>\u00a0<\/p><p><strong>\u2705 Cr\u00e9er une exp\u00e9rience courte, coh\u00e9rente, m\u00e9morable<\/strong>.<\/p><p>\u00a0<\/p><p><strong>\u2705 S\u2019appuyer sur l\u2019humain<\/strong> pour transformer le parcours en rencontre.<\/p><p>\u00a0<\/p><p><strong>\u2705 Communiquer \u00e0 chaque \u00e9tape<\/strong> pour cr\u00e9er une dynamique nationale.<\/p><p>\u00a0<\/p><p><strong>\u2705 Analyser les donn\u00e9es<\/strong> pour am\u00e9liorer les \u00e9ditions suivantes.<\/p><p>\u00a0<\/p><p><br \/>\ud83d\udc49 Vous souhaitez concevoir un \u00e9v\u00e9nement innovant, \u00e9motionnel et responsable ?<\/p>\n<\/div><div class=\"bde-button-3159-418 bde-button\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"https:\/\/wenes-event.com\/en\/brief-us\/\" target=\"_blank\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">CONTACTEZ NOTRE AGENCE \u00c9V\u00c9NEMENTIELLE<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"bde-globalblock-3159-177 bde-globalblock\"><div class='breakdance'><section class=\"bde-section-1486-100-1486-1 bde-section bde-section-1486-100\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h3 class=\"bde-heading-1486-105-1486-1 bde-heading bde-heading-1486-105\">\nPOPULAR ARTICLES\n<\/h3><div class=\"bde-icon-1486-111-1486-1 bde-icon bde-icon-1486-111\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"22.234\" height=\"24.234\" viewbox=\"0 0 22.234 24.234\">\r\n  <defs>\r\n    <clippath id=\"clip-path\">\r\n      <rect id=\"Rectangle_2419\" data-name=\"Rectangle 2419\" width=\"24.234\" height=\"22.234\" fill=\"#ce0d5f\"\/>\r\n    <\/clippath>\r\n  <\/defs>\r\n  <g id=\"Groupe_5630\" data-name=\"Groupe 5630\" transform=\"translate(22.234) rotate(90)\" clip-path=\"url(#clip-path)\">\r\n    <path id=\"Trac\u00e9_10292\" data-name=\"Trac\u00e9 10292\" d=\"M15.137,0H11.1a13.088,13.088,0,0,0,3.674,9.1H0v4.039H14.771a13.089,13.089,0,0,0-3.674,9.1h4.039a9.108,9.108,0,0,1,9.1-9.1V9.1a9.107,9.107,0,0,1-9.1-9.1\" transform=\"translate(0 0)\" fill=\"#ce0d5f\"\/>\r\n  <\/g>\r\n<\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-div-1486-108-1486-1 bde-div bde-div-1486-108\">\n  \n  \n\t\n\n\n\n<div class=\"bde-post-loop-1486-109-1486-1 bde-post-loop bde-post-loop-1486-109\"><div class=\"bde-loop bde-loop-grid ee-posts ee-posts-grid\">    <article class=\"bde-loop-item ee-post\">\n        <div class='breakdance'><a class=\"bde-container-link-325-144-3291-325-1 bde-container-link bde-container-link-325-144 breakdance-link\" href=\"https:\/\/wenes-event.com\/en\/activation-en-magasin-comment-transformer-un-point-de-vente-en-experience-de-marque\/\" target=\"_self\" data-type=\"url\" acf-color-cat=\"purple\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-102-3291-325-1 bde-div bde-div-325-102\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-116-3291-325-1 bde-div bde-div-325-116\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-325-137-3291-325-1 bde-heading bde-heading-325-137\">\nTips\n<\/h1>\n<\/div>\n<\/div><div class=\"bde-image-325-101-3291-325-1 bde-image bde-image-325-101\">\n<figure class=\"breakdance-image breakdance-image--3328\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1.png\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1.png 1920w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-300x169.png 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-1024x576.png 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-768x432.png 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-1536x864.png 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" alt=\"Activation en magasin Round Lab \u00e0 la Samaritaine \u00e0 Paris.\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-325-150-3291-325-1 bde-div acf-color-cat bde-div-325-150\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-146-3291-325-1 bde-div bde-div-325-146\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-325-140-3291-325-1 bde-post-meta bde-post-meta-325-140\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">12.03.2026<\/span>\n                                <\/li>\n            <\/ul><h2 class=\"bde-heading-325-143-3291-325-1 bde-heading bde-heading-325-143\">Activation en magasin : comment transformer un point de vente en exp\u00e9rience de marque ?<\/h2><div class=\"bde-div-325-147-3291-325-1 bde-div bde-div-325-147\">\n  \n  \n\t\n\n\n\n<div class=\"bde-icon-325-141-3291-325-1 bde-icon bde-icon-325-141\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><!--! Font Awesome Free 6.5.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-text-325-151-3291-325-1 bde-text bde-text-325-151\">\nRead more\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/a><\/div>    <\/article>\n    <article class=\"bde-loop-item ee-post\">\n        <div class='breakdance'><a class=\"bde-container-link-325-144-3244-325-1 bde-container-link bde-container-link-325-144 breakdance-link\" href=\"https:\/\/wenes-event.com\/en\/5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits\/\" target=\"_self\" data-type=\"url\" acf-color-cat=\"blue\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-102-3244-325-1 bde-div bde-div-325-102\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-116-3244-325-1 bde-div bde-div-325-116\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-325-137-3244-325-1 bde-heading bde-heading-325-137\">\nTips\n<\/h1>\n<\/div>\n<\/div><div class=\"bde-image-325-101-3244-325-1 bde-image bde-image-325-101\">\n<figure class=\"breakdance-image breakdance-image--3245\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg.jpg\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg.jpg 1920w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-300x169.jpg 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-1024x576.jpg 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-768x432.jpg 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-1536x864.jpg 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" alt=\"Activation \u00e9v\u00e8nementielle avec des animations immersives.\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-325-150-3244-325-1 bde-div acf-color-cat bde-div-325-150\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-146-3244-325-1 bde-div bde-div-325-146\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-325-140-3244-325-1 bde-post-meta bde-post-meta-325-140\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">02.02.2026<\/span>\n                                <\/li>\n            <\/ul><h2 class=\"bde-heading-325-143-3244-325-1 bde-heading bde-heading-325-143\">5 leviers pour des animations \u00e9v\u00e9nementielles qui marquent les esprits<\/h2><div class=\"bde-div-325-147-3244-325-1 bde-div bde-div-325-147\">\n  \n  \n\t\n\n\n\n<div class=\"bde-icon-325-141-3244-325-1 bde-icon bde-icon-325-141\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><!--! Font Awesome Free 6.5.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-text-325-151-3244-325-1 bde-text bde-text-325-151\">\nRead more\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/a><\/div>    <\/article>\n    <article class=\"bde-loop-item ee-post\">\n        <div class='breakdance'><a class=\"bde-container-link-325-144-3220-325-1 bde-container-link bde-container-link-325-144 breakdance-link\" href=\"https:\/\/wenes-event.com\/en\/pop-up-store-outil-marketing-ephemere-a-exploiter\/\" target=\"_self\" data-type=\"url\" acf-color-cat=\"green\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-102-3220-325-1 bde-div bde-div-325-102\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-116-3220-325-1 bde-div bde-div-325-116\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-325-137-3220-325-1 bde-heading bde-heading-325-137\">\nTendance event\n<\/h1>\n<\/div>\n<\/div><div class=\"bde-image-325-101-3220-325-1 bde-image bde-image-325-101\">\n<figure class=\"breakdance-image breakdance-image--3221\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01.png\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01.png 1920w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-300x169.png 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-1024x576.png 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-768x432.png 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-1536x864.png 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-325-150-3220-325-1 bde-div acf-color-cat bde-div-325-150\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-146-3220-325-1 bde-div bde-div-325-146\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-325-140-3220-325-1 bde-post-meta bde-post-meta-325-140\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">12.01.2026<\/span>\n                                <\/li>\n            <\/ul><h2 class=\"bde-heading-325-143-3220-325-1 bde-heading bde-heading-325-143\">Pop-up store : l\u2019outil marketing \u00e9ph\u00e9m\u00e8re \u00e0 exploiter<\/h2><div class=\"bde-div-325-147-3220-325-1 bde-div bde-div-325-147\">\n  \n  \n\t\n\n\n\n<div class=\"bde-icon-325-141-3220-325-1 bde-icon bde-icon-325-141\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><!--! Font Awesome Free 6.5.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-text-325-151-3220-325-1 bde-text bde-text-325-151\">\nRead more\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/a><\/div>    <\/article>\n<\/div>\r\n<\/div><div class=\"bde-button-1486-110-1486-1 bde-button bde-button-1486-110\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n            <button type=\"button\" class=\"button-atom button-atom--custom bde-button__button\"  >\n    \n        <span class=\"button-atom__text\">All news<\/span>\n\n                            \n        \n            <\/button>\n    \n\n\n<\/div>\n<\/div><\/div>\n<\/section><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero<\/p>","protected":false},"author":2,"featured_media":3160,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-3159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-organisation-event"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Roadshow : organiser une tourn\u00e9e \u00e9v\u00e9nementielle - WENES Event<\/title>\n<meta name=\"description\" content=\"Optimisez votre roadshow qui capte vraiment l\u2019attention avec une strat\u00e9gie \u00e9v\u00e9nementielle claire pour renforcer votre pr\u00e9sence de marque.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenes-event.com\/en\/roadshow-organiser-une-tournee-evenementielle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roadshow : organiser une tourn\u00e9e \u00e9v\u00e9nementielle - 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