{"id":3106,"date":"2025-11-10T10:51:34","date_gmt":"2025-11-10T08:51:34","guid":{"rendered":"https:\/\/wenes-event.com\/?p=3106"},"modified":"2025-12-04T11:16:49","modified_gmt":"2025-12-04T09:16:49","slug":"generation-z-alpha-how-to-reinvent-your-corporate-events-to-win-them-over","status":"publish","type":"post","link":"https:\/\/wenes-event.com\/en\/evenement-entreprise-pour-seduire-genz-et-alpha\/","title":{"rendered":"Generation Z &amp; Alpha: how to reinvent your corporate events to appeal to them"},"content":{"rendered":"<div class='breakdance'><section class=\"bde-section-3106-113 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-fancy-container-3106-114 bde-fancy-container\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-3106-115 bde-div\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-3106-116 bde-heading\">\nGeneration Z &amp; Alpha: how to reinvent your corporate events to appeal to them\n<\/h1>\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3106-120 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3106-128 bde-div\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-3106-122 bde-post-meta\"><li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">Event organization<\/span><\/li><\/ul><ul class=\"bde-post-meta-3106-127 bde-post-meta\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">10.11.2025<\/span>\n                                <\/li>\n            <\/ul><div class=\"bde-div-3106-369 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-text-3106-368 bde-text\">\n3 min\n<\/div>\n<\/div>\n<\/div><div class=\"bde-div-3106-131 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-social-share-buttons-3106-130 bde-social-share-buttons\">\n<div class=\"bde-social-share-button bde-social-share-button-mobile js-breakdance-share-mobile\">\n  <span class=\"bde-social-share-button-icon\">\n    <svg fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 16 16\">\n      <path d=\"M11 2.5a2.5 2.5 0 1 1 .603 1.628l-6.718 3.12c.154.49.154 1.015 0 1.504l6.718 3.12a2.5 2.5 0 1 1-.488.876l-6.718-3.12a2.5 2.5 0 1 1 0-3.256l6.718-3.12A2.504 2.504 0 0 1 11 2.5Z\" fill=\"currentColor\"\/>\n    <\/svg>\n  <\/span>\n  <\/div>\n\n<div class=\"js-breakdance-share-button bde-social-share-button bde-social-share-button-linkedin\" data-network=\"LinkedIn\"  >\n    <span class=\"bde-social-share-button-icon\">\n        <svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fab\" class=\"svg-inline--fa fa-linkedin fa-w-14\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\">\n      <path fill=\"currentColor\" d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path>\n    <\/svg>\n      <\/span>\n    <\/div>\n\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3106-266 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3106-267 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3106-268 bde-columns\"><div class=\"bde-column-3106-269 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3106-270 bde-rich-text breakdance-rich-text-styles\">\n<p>Generations Z (1997-2010) and Alpha (after 2010) are overturning the codes of the events industry.<br \/>Accustomed to digital technology, ultra-connected, curious and committed, they expect companies to offer <strong>authentic, interactive and meaningful experiences<\/strong>.<br \/><br \/>To capture their attention and win their support, it's no longer enough to simply provide information: you have to <strong>involve, surprise and embody real values<\/strong>.<\/p><p><br \/>This article will help you understand how to rethink your corporate events to appeal to and unite these new generations.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3106-279 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3106-280 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3106-281 bde-heading\">\nUnderstanding their expectations\n<\/h2>\n<\/div><div class=\"bde-div-3106-282 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3106-283 bde-columns\"><div class=\"bde-column-3106-284 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3106-285 bde-rich-text breakdance-rich-text-styles\">\n<p data-start=\"1399\" data-end=\"1540\">Young audiences no longer want to be spectators.<br data-start=\"1454\" data-end=\"1457\" \/>They want <strong data-start=\"1469\" data-end=\"1507\">participate, influence and co-create<\/strong> experiences.<\/p><p data-start=\"1542\" data-end=\"1763\"><br \/>Gone are the top-down formats where managers monopolize the floor: the <strong data-start=\"1617\" data-end=\"1633\">generation Z<\/strong> advertising <strong data-start=\"1642\" data-end=\"1683\">transparency and spontaneity<\/strong> and <strong data-start=\"1687\" data-end=\"1720\">horizontal communication<\/strong>.<br data-start=\"1721\" data-end=\"1724\" \/>They want <strong data-start=\"1736\" data-end=\"1762\">dialogue, not listen<\/strong>.<\/p><p data-start=\"1765\" data-end=\"1789\"><br \/>\ud83d\udca1 <strong data-start=\"1768\" data-end=\"1787\">Best of all :<\/strong><\/p><ul data-start=\"1790\" data-end=\"1950\"><li data-start=\"1790\" data-end=\"1827\"><p data-start=\"1792\" data-end=\"1827\">agile and collaborative formats ;<\/p><\/li><li data-start=\"1828\" data-end=\"1878\"><p data-start=\"1830\" data-end=\"1878\">open sessions and unfiltered discussions ;<\/p><\/li><li data-start=\"1879\" data-end=\"1950\"><p data-start=\"1881\" data-end=\"1950\">Live Q&amp;A, participatory polls, interactive micro-trotters.<\/p><\/li><\/ul>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3106-286 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3106-287 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3106-288 bde-heading\">\nCapitalize on participatory and experiential formats\n<\/h2>\n<\/div><div class=\"bde-div-3106-289 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3106-290 bde-columns\"><div class=\"bde-column-3106-291 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3106-292 bde-rich-text breakdance-rich-text-styles\">\n<p data-start=\"2272\" data-end=\"2426\">To appeal to generations Z and Alpha, you need to <strong data-start=\"2321\" data-end=\"2355\">involve them emotionally<\/strong>.<br data-start=\"2356\" data-end=\"2359\" \/><br \/><\/p><p data-start=\"2428\" data-end=\"2515\">The most engaging formats are those that <strong data-start=\"2478\" data-end=\"2513\">put the focus on<\/strong> :<\/p><ul data-start=\"2516\" data-end=\"2772\"><li data-start=\"2516\" data-end=\"2617\"><p data-start=\"2518\" data-end=\"2617\"><strong data-start=\"2518\" data-end=\"2544\">collaborative workshops<\/strong>, <strong data-start=\"2546\" data-end=\"2560\">hackathons<\/strong>, <strong data-start=\"2562\" data-end=\"2586\">ideation bootcamps<\/strong> or <strong data-start=\"2590\" data-end=\"2613\">creative challenges<\/strong> ;<\/p><\/li><li data-start=\"2618\" data-end=\"2701\"><p data-start=\"2620\" data-end=\"2701\"><strong data-start=\"2620\" data-end=\"2646\">immersive experiences<\/strong> where each participant contributes to the collective story; ;<\/p><\/li><li data-start=\"2702\" data-end=\"2772\"><p data-start=\"2704\" data-end=\"2772\"><strong data-start=\"2704\" data-end=\"2727\">living storytelling<\/strong> where young people become the actors of the message.<\/p><\/li><\/ul><p data-start=\"2774\" data-end=\"2853\"><br \/>\ud83c\udfaf Objective: enable them to <em data-start=\"2810\" data-end=\"2817\">live<\/em> the event rather than endure it.<\/p><p data-start=\"2855\" data-end=\"3015\">Give them a voice: create participative stands, free expression areas, or workshops where their ideas are put into practice live.<\/p><p><br \/>\ud83d\udccc Get inspired by <a href=\"https:\/\/wenes-event.com\/en\/multi-sensory-event-scenography\/\"><strong>our article on immersive scenography<\/strong><\/a>, which shows how to design inspiring, interactive worlds to encourage participation and creativity.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3106-361 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3106-362 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3106-363 bde-heading\">\nDigital integration: a natural extension\n<\/h2>\n<\/div><div class=\"bde-div-3106-364 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3106-365 bde-columns\"><div class=\"bde-column-3106-366 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3106-367 bde-rich-text breakdance-rich-text-styles\">\n<p>For these generations born with a smartphone, digital technology is a natural extension of their daily lives.<br \/>A good event must integrate technology <strong data-start=\"3530\" data-end=\"3564\">smoothly and consistently<\/strong>, without ever making it a barrier to human beings.<br \/><br \/>Mobile applications, QR codes, interactive walls, streaming, augmented reality: technology must <strong>enhance the experience<\/strong> without replacing it.<br \/><br \/><\/p><p>\ud83d\udca1 Most popular features :<br \/><br \/><\/p><ul><li data-start=\"3659\" data-end=\"3761\"><p><strong data-start=\"3659\" data-end=\"3691\">applications \u00e9v\u00e9nementielles<\/strong> pour suivre le programme, voter, poser des questions ou r\u00e9seauter ;<\/p><\/li><li data-start=\"3659\" data-end=\"3761\"><p><strong data-start=\"3764\" data-end=\"3776\">QR codes<\/strong>, <strong data-start=\"3778\" data-end=\"3798\">murs interactifs<\/strong> and <strong data-start=\"3802\" data-end=\"3823\">bornes connect\u00e9es<\/strong> pour encourager la participation ;<\/p><\/li><li data-start=\"3659\" data-end=\"3761\"><p><strong data-start=\"3863\" data-end=\"3903\">espaces photo<\/strong>\u00a0pour stimuler la cr\u00e9ation de contenu sur les r\u00e9seaux sociaux ;<\/p><\/li><li data-start=\"3659\" data-end=\"3761\"><p><strong data-start=\"3971\" data-end=\"3989\">capsules vid\u00e9o<\/strong>, <strong data-start=\"3991\" data-end=\"4008\">mini-podcasts<\/strong> or <strong data-start=\"4012\" data-end=\"4023\">stories<\/strong> diffus\u00e9es pendant et apr\u00e8s l\u2019\u00e9v\u00e9nement pour prolonger l\u2019exp\u00e9rience.<\/p><\/li><\/ul><p><br \/>La cl\u00e9 ? Faire du digital un <strong data-start=\"4127\" data-end=\"4164\">vecteur d\u2019\u00e9motion et d\u2019engagement<\/strong>, pas une simple vitrine.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3106-293 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3106-294 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-3106-295 bde-heading\">\nL\u2019engagement au c\u0153ur de l\u2019exp\u00e9rience\n<\/h2>\n<\/div><div class=\"bde-div-3106-296 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3106-297 bde-columns\"><div class=\"bde-column-3106-298 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3106-299 bde-rich-text breakdance-rich-text-styles\">\n<p data-start=\"4255\" data-end=\"4436\">La g\u00e9n\u00e9ration Z ne se contente plus d\u2019une belle mise en sc\u00e8ne : elle veut du <strong data-start=\"4332\" data-end=\"4340\">sens<\/strong>.<br data-start=\"4341\" data-end=\"4344\" \/>Elle choisit ses marques en fonction de <strong data-start=\"4384\" data-end=\"4401\">leurs valeurs<\/strong> and <strong data-start=\"4408\" data-end=\"4435\">leurs actions concr\u00e8tes<\/strong>.<\/p><p data-start=\"4438\" data-end=\"4562\"><br \/>Un \u00e9v\u00e9nement qui veut s\u00e9duire les jeunes g\u00e9n\u00e9rations doit \u00eatre <strong data-start=\"4501\" data-end=\"4537\">responsable, inclusif et durable<\/strong>.<br data-start=\"4538\" data-end=\"4541\" \/>Cela se traduit par :<\/p><ul data-start=\"4563\" data-end=\"4826\"><li data-start=\"4563\" data-end=\"4621\"><p data-start=\"4565\" data-end=\"4621\">le <strong data-start=\"4568\" data-end=\"4603\">choix d\u2019un lieu \u00e9co-responsable<\/strong> et accessible ;<\/p><\/li><li data-start=\"4622\" data-end=\"4688\"><p data-start=\"4624\" data-end=\"4688\">une <strong data-start=\"4628\" data-end=\"4684\">restauration locale, v\u00e9g\u00e9tarienne ou anti-gaspillage<\/strong> ;<\/p><\/li><li data-start=\"4689\" data-end=\"4748\"><p data-start=\"4691\" data-end=\"4748\">des <strong data-start=\"4695\" data-end=\"4722\">partenariats solidaires<\/strong> avec des associations ;<\/p><\/li><li data-start=\"4749\" data-end=\"4826\"><p data-start=\"4751\" data-end=\"4826\">the <strong data-start=\"4754\" data-end=\"4779\">r\u00e9duction des d\u00e9chets<\/strong> and the <strong data-start=\"4786\" data-end=\"4816\">valorisation des mat\u00e9riaux<\/strong> utilis\u00e9s.<\/p><\/li><\/ul><p data-start=\"4828\" data-end=\"4927\"><br \/>\ud83c\udf3f Ces gestes ne sont pas accessoires : ils sont per\u00e7us comme des <strong data-start=\"4894\" data-end=\"4926\">preuves d\u2019engagement sinc\u00e8re<\/strong>.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-3106-300 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-3106-301 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-3106-302 bde-columns\"><div class=\"bde-column-3106-303 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-3106-304 bde-rich-text breakdance-rich-text-styles\">\n<h3><strong>En r\u00e9sum\u00e9 : organiser un \u00e9v\u00e9nement adapt\u00e9 \u00e0 la g\u00e9n\u00e9ration Z et Alpha<br \/><br \/><\/strong><\/h3><p>\u2705 Favorisez les formats participatifs et collaboratifs<br \/><br \/><\/p><p>\u2705 Int\u00e9grez la technologie avec coh\u00e9rence<br \/><br \/><\/p><p>\u2705 Donnez du sens \u00e0 chaque exp\u00e9rience<br \/><br \/><\/p><p><br \/>\ud83d\udc49 WENES Event accompagne les entreprises dans la conception d\u2019\u00e9v\u00e9nements f\u00e9d\u00e9rateurs et inspirants pour toutes les g\u00e9n\u00e9rations.<br \/><a href=\"https:\/\/wenes-event.com\/en\/brief-us\/\"><strong>Contact us<\/strong><\/a>\u00a0pour imaginer ensemble votre prochain projet.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"bde-globalblock-3106-177 bde-globalblock\"><div class='breakdance'><section class=\"bde-section-1486-100-1486-1 bde-section bde-section-1486-100\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h3 class=\"bde-heading-1486-105-1486-1 bde-heading bde-heading-1486-105\">\nPOPULAR ARTICLES\n<\/h3><div class=\"bde-icon-1486-111-1486-1 bde-icon bde-icon-1486-111\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"22.234\" height=\"24.234\" viewbox=\"0 0 22.234 24.234\">\r\n  <defs>\r\n    <clippath id=\"clip-path\">\r\n      <rect id=\"Rectangle_2419\" data-name=\"Rectangle 2419\" width=\"24.234\" height=\"22.234\" fill=\"#ce0d5f\"\/>\r\n    <\/clippath>\r\n  <\/defs>\r\n  <g id=\"Groupe_5630\" data-name=\"Groupe 5630\" transform=\"translate(22.234) rotate(90)\" clip-path=\"url(#clip-path)\">\r\n    <path id=\"Trac\u00e9_10292\" data-name=\"Trac\u00e9 10292\" d=\"M15.137,0H11.1a13.088,13.088,0,0,0,3.674,9.1H0v4.039H14.771a13.089,13.089,0,0,0-3.674,9.1h4.039a9.108,9.108,0,0,1,9.1-9.1V9.1a9.107,9.107,0,0,1-9.1-9.1\" transform=\"translate(0 0)\" fill=\"#ce0d5f\"\/>\r\n  <\/g>\r\n<\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-div-1486-108-1486-1 bde-div bde-div-1486-108\">\n  \n  \n\t\n\n\n\n<div class=\"bde-post-loop-1486-109-1486-1 bde-post-loop bde-post-loop-1486-109\"><div class=\"bde-loop bde-loop-grid ee-posts ee-posts-grid\">    <article class=\"bde-loop-item ee-post\">\n        <div class='breakdance'><a class=\"bde-container-link-325-144-3291-325-1 bde-container-link bde-container-link-325-144 breakdance-link\" href=\"https:\/\/wenes-event.com\/en\/activation-en-magasin-comment-transformer-un-point-de-vente-en-experience-de-marque\/\" target=\"_self\" data-type=\"url\" acf-color-cat=\"purple\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-102-3291-325-1 bde-div bde-div-325-102\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-116-3291-325-1 bde-div bde-div-325-116\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-325-137-3291-325-1 bde-heading bde-heading-325-137\">\nTips\n<\/h1>\n<\/div>\n<\/div><div class=\"bde-image-325-101-3291-325-1 bde-image bde-image-325-101\">\n<figure class=\"breakdance-image breakdance-image--3328\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1.png\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1.png 1920w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-300x169.png 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-1024x576.png 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-768x432.png 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-1536x864.png 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" alt=\"Activation en magasin Round Lab \u00e0 la Samaritaine \u00e0 Paris.\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-325-150-3291-325-1 bde-div acf-color-cat bde-div-325-150\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-146-3291-325-1 bde-div bde-div-325-146\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-325-140-3291-325-1 bde-post-meta bde-post-meta-325-140\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">12.03.2026<\/span>\n                                <\/li>\n            <\/ul><h2 class=\"bde-heading-325-143-3291-325-1 bde-heading bde-heading-325-143\">Activation en magasin : comment transformer un point de vente en exp\u00e9rience de marque ?<\/h2><div class=\"bde-div-325-147-3291-325-1 bde-div bde-div-325-147\">\n  \n  \n\t\n\n\n\n<div class=\"bde-icon-325-141-3291-325-1 bde-icon bde-icon-325-141\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><!--! Font Awesome Free 6.5.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-text-325-151-3291-325-1 bde-text bde-text-325-151\">\nRead more\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/a><\/div>    <\/article>\n    <article class=\"bde-loop-item ee-post\">\n        <div class='breakdance'><a class=\"bde-container-link-325-144-3244-325-1 bde-container-link bde-container-link-325-144 breakdance-link\" href=\"https:\/\/wenes-event.com\/en\/5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits\/\" target=\"_self\" data-type=\"url\" acf-color-cat=\"blue\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-102-3244-325-1 bde-div bde-div-325-102\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-116-3244-325-1 bde-div bde-div-325-116\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-325-137-3244-325-1 bde-heading bde-heading-325-137\">\nTips\n<\/h1>\n<\/div>\n<\/div><div class=\"bde-image-325-101-3244-325-1 bde-image bde-image-325-101\">\n<figure class=\"breakdance-image breakdance-image--3245\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg.jpg\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg.jpg 1920w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-300x169.jpg 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-1024x576.jpg 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-768x432.jpg 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-1536x864.jpg 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" alt=\"Activation \u00e9v\u00e8nementielle avec des animations immersives.\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-325-150-3244-325-1 bde-div acf-color-cat bde-div-325-150\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-146-3244-325-1 bde-div bde-div-325-146\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-325-140-3244-325-1 bde-post-meta bde-post-meta-325-140\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">02.02.2026<\/span>\n                                <\/li>\n            <\/ul><h2 class=\"bde-heading-325-143-3244-325-1 bde-heading bde-heading-325-143\">5 leviers pour des animations \u00e9v\u00e9nementielles qui marquent les esprits<\/h2><div class=\"bde-div-325-147-3244-325-1 bde-div bde-div-325-147\">\n  \n  \n\t\n\n\n\n<div class=\"bde-icon-325-141-3244-325-1 bde-icon bde-icon-325-141\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><!--! Font Awesome Free 6.5.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-text-325-151-3244-325-1 bde-text bde-text-325-151\">\nRead more\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/a><\/div>    <\/article>\n    <article class=\"bde-loop-item ee-post\">\n        <div class='breakdance'><a class=\"bde-container-link-325-144-3220-325-1 bde-container-link bde-container-link-325-144 breakdance-link\" href=\"https:\/\/wenes-event.com\/en\/pop-up-store-outil-marketing-ephemere-a-exploiter\/\" target=\"_self\" data-type=\"url\" acf-color-cat=\"green\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-102-3220-325-1 bde-div bde-div-325-102\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-116-3220-325-1 bde-div bde-div-325-116\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-325-137-3220-325-1 bde-heading bde-heading-325-137\">\nTendance event\n<\/h1>\n<\/div>\n<\/div><div class=\"bde-image-325-101-3220-325-1 bde-image bde-image-325-101\">\n<figure class=\"breakdance-image breakdance-image--3221\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01.png\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01.png 1920w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-300x169.png 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-1024x576.png 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-768x432.png 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-1536x864.png 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-325-150-3220-325-1 bde-div acf-color-cat bde-div-325-150\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-146-3220-325-1 bde-div bde-div-325-146\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-325-140-3220-325-1 bde-post-meta bde-post-meta-325-140\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">12.01.2026<\/span>\n                                <\/li>\n            <\/ul><h2 class=\"bde-heading-325-143-3220-325-1 bde-heading bde-heading-325-143\">Pop-up store : l\u2019outil marketing \u00e9ph\u00e9m\u00e8re \u00e0 exploiter<\/h2><div class=\"bde-div-325-147-3220-325-1 bde-div bde-div-325-147\">\n  \n  \n\t\n\n\n\n<div class=\"bde-icon-325-141-3220-325-1 bde-icon bde-icon-325-141\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><!--! Font Awesome Free 6.5.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-text-325-151-3220-325-1 bde-text bde-text-325-151\">\nRead more\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/a><\/div>    <\/article>\n<\/div>\r\n<\/div><div class=\"bde-button-1486-110-1486-1 bde-button bde-button-1486-110\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n            <button type=\"button\" class=\"button-atom button-atom--custom bde-button__button\"  >\n    \n        <span class=\"button-atom__text\">All news<\/span>\n\n                            \n        \n            <\/button>\n    \n\n\n<\/div>\n<\/div><\/div>\n<\/section><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero<\/p>","protected":false},"author":2,"featured_media":3109,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-3106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-organisation-event"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9v\u00e9nements d\u2019entreprise pour la Gen Z &amp; Alpha - WENES Event<\/title>\n<meta name=\"description\" content=\"WENES Event r\u00e9invente vos \u00e9v\u00e9nements pour s\u00e9duire la g\u00e9n\u00e9ration Z et Alpha avec des exp\u00e9riences participatives et porteuses de sens.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenes-event.com\/en\/corporate-event-to-win-over-genz-and-alpha\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9v\u00e9nements d\u2019entreprise pour la Gen Z &amp; 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