{"id":2410,"date":"2023-10-16T13:20:29","date_gmt":"2023-10-16T11:20:29","guid":{"rendered":"https:\/\/wenes.local\/?p=2410"},"modified":"2025-06-20T20:31:23","modified_gmt":"2025-06-20T18:31:23","slug":"olympic-games-2024-organize-your-ephemeral-event","status":"publish","type":"post","link":"https:\/\/wenes-event.com\/en\/jeux-olympiques-2024-organisez-votre-event-ephemere\/","title":{"rendered":"Olympic Games 2024: organize your ephemeral event"},"content":{"rendered":"<div class='breakdance'><section class=\"bde-section-2410-113 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-fancy-container-2410-114 bde-fancy-container\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-2410-115 bde-div\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-2410-116 bde-heading\">\nOlympic Games 2024: organize your ephemeral event\n<\/h1>\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-2410-120 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-2410-128 bde-div\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-2410-122 bde-post-meta\"><li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">Tips<\/span><\/li><\/ul><ul class=\"bde-post-meta-2410-127 bde-post-meta\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">16.10.2023<\/span>\n                                <\/li>\n            <\/ul><div class=\"de-reading-time-2410-178 de-reading-time\">\n   <p class=\"de-reading-time-wrapper\">\n    <span class=\"de-reading-minutes\"><\/span> mn\n  <\/p>\n<\/div>\n<\/div><div class=\"bde-div-2410-131 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-social-share-buttons-2410-130 bde-social-share-buttons\">\n<div class=\"bde-social-share-button bde-social-share-button-mobile js-breakdance-share-mobile\">\n  <span class=\"bde-social-share-button-icon\">\n    <svg fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 16 16\">\n      <path d=\"M11 2.5a2.5 2.5 0 1 1 .603 1.628l-6.718 3.12c.154.49.154 1.015 0 1.504l6.718 3.12a2.5 2.5 0 1 1-.488.876l-6.718-3.12a2.5 2.5 0 1 1 0-3.256l6.718-3.12A2.504 2.504 0 0 1 11 2.5Z\" fill=\"currentColor\"\/>\n    <\/svg>\n  <\/span>\n  <\/div>\n\n<div class=\"js-breakdance-share-button bde-social-share-button bde-social-share-button-linkedin\" data-network=\"LinkedIn\"  >\n    <span class=\"bde-social-share-button-icon\">\n        <svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fab\" class=\"svg-inline--fa fa-linkedin fa-w-14\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\">\n      <path fill=\"currentColor\" d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path>\n    <\/svg>\n      <\/span>\n    <\/div>\n\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-2410-132 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-2410-140 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-2410-137 bde-heading\">\nHow do you organize your ephemeral event?\n<\/h2>\n<\/div><div class=\"bde-div-2410-162 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-2410-164 bde-columns\"><div class=\"bde-column-2410-168 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-2410-169 bde-rich-text breakdance-rich-text-styles\">\n<p>A major event for the city of Paris and the world of sport in general, the Olympic Games will take place in the summer of 2024. An opportunity for your brand to create impactful actions. Whether you want to\u00a0<a href=\"https:\/\/wenes-event.com\/en\/opening-a-pop-up-store-10-key-points\/\">open an ephemeral boutique<\/a>\u00a0Whether you're planning to visit one of the Olympic venues, launch a brand new innovative product or accompany the Olympic flame with a roadshow, the Olympic Games are the perfect opportunity to showcase your products and brand identity.<\/p><p>\u00a0<\/p><p>When it comes to staging a major event, we bring all your ideas to life with the essential steps for planning your ephemeral event.<\/p>\n<\/div><div class=\"bde-div-2410-270 bde-div slider-agence\">\n  \n  \n\t\n\n\n\n<div class=\"bde-advancedslider-2410-271 bde-advancedslider slider-agence\">\n<div class=\"breakdance-swiper-wrapper\" data-swiper-id=\"271\">\n  <div class=\"swiper\">\n    <div class=\"swiper-wrapper\">\n      <div class=\"bde-advancedslide-2410-272 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-image-2410-273 bde-image\">\n<figure class=\"breakdance-image breakdance-image--2426\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/JO-article.jpg-03.jpg\" width=\"750\" height=\"422\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/JO-article.jpg-03.jpg 750w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/JO-article.jpg-03-300x169.jpg 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/JO-article.jpg-03-18x10.jpg 18w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" alt=\"Fifa World Cup 2022 fan zone in Abu Dhabi\"><\/div>\n\t<\/div><\/figure>\n\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-2410-274 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-image-2410-275 bde-image\">\n<figure class=\"breakdance-image breakdance-image--2425\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/JO-article.jpg-02.jpg\" width=\"750\" height=\"422\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/JO-article.jpg-02.jpg 750w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/JO-article.jpg-02-300x169.jpg 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/JO-article.jpg-02-18x10.jpg 18w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" alt=\"The first Paralympic Day is organized at Place de la Bastille in Paris.\"><\/div>\n\t<\/div><\/figure>\n\n<\/div>\r\n<\/div><\/div><div class=\"bde-advancedslide-2410-276 bde-advancedslide swiper-slide\"><div class=\"advanced-slider__slide\">\r\n  <div class=\"bde-image-2410-277 bde-image\">\n<figure class=\"breakdance-image breakdance-image--2424\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/JO-article.jpg\" width=\"750\" height=\"422\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/JO-article.jpg 750w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/JO-article-300x169.jpg 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/JO-article-18x10.jpg 18w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" alt=\"Village fan zone Le R\u00e9gion Pays de la Loire Tour 2024\"><\/div>\n\t<\/div><\/figure>\n\n<\/div>\r\n<\/div><\/div>\n    <\/div>\n  <\/div>\n\n              <div class=\"swiper-button-prev\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"24.234\" height=\"22.233\" viewbox=\"0 0 24.234 22.233\">\r\n  <defs>\r\n    <clippath id=\"clip-path\">\r\n      <rect id=\"Rectangle_2420\" data-name=\"Rectangle 2420\" width=\"24.234\" height=\"22.234\" fill=\"#ce0d5f\"\/>\r\n    <\/clippath>\r\n  <\/defs>\r\n  <g id=\"Groupe_5631\" data-name=\"Groupe 5631\" clip-path=\"url(#clip-path)\">\r\n    <path id=\"Trac\u00e9_10293\" data-name=\"Trac\u00e9 10293\" d=\"M15.137,0H11.1a13.088,13.088,0,0,0,3.674,9.1H0v4.039H14.771a13.089,13.089,0,0,0-3.674,9.1h4.039a9.108,9.108,0,0,1,9.1-9.1V9.1a9.107,9.107,0,0,1-9.1-9.1\" transform=\"translate(0 0)\" fill=\"#ce0d5f\"\/>\r\n  <\/g>\r\n<\/svg>\n        <\/div>\n        <div class=\"swiper-button-next\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"24.234\" height=\"22.233\" viewbox=\"0 0 24.234 22.233\">\r\n  <defs>\r\n    <clippath id=\"clip-path\">\r\n      <rect id=\"Rectangle_2420\" data-name=\"Rectangle 2420\" width=\"24.234\" height=\"22.234\" fill=\"#ce0d5f\"\/>\r\n    <\/clippath>\r\n  <\/defs>\r\n  <g id=\"Groupe_5631\" data-name=\"Groupe 5631\" clip-path=\"url(#clip-path)\">\r\n    <path id=\"Trac\u00e9_10293\" data-name=\"Trac\u00e9 10293\" d=\"M15.137,0H11.1a13.088,13.088,0,0,0,3.674,9.1H0v4.039H14.771a13.089,13.089,0,0,0-3.674,9.1h4.039a9.108,9.108,0,0,1,9.1-9.1V9.1a9.107,9.107,0,0,1-9.1-9.1\" transform=\"translate(0 0)\" fill=\"#ce0d5f\"\/>\r\n  <\/g>\r\n<\/svg>\n        <\/div>\n    \n    \n<\/div>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><div class=\"bde-div-2410-159 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-2410-149 bde-columns\"><div class=\"bde-column-2410-153 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-2410-257 bde-rich-text breakdance-rich-text-styles\">\n<h2><strong>PLANNING YOUR EVENT: THE ESSENTIAL STEPS<\/strong><\/h2><p>\u00a0<\/p><p>The Olympic Games are often accompanied by numerous celebrations and cultural events from all horizons. For 2024, Paris is planning festivals, art exhibitions and numerous surprises to celebrate French and international culture. A real material and human feat, the staging of events during this unique experience involves foolproof logistics.<\/p><p>\u00a0<\/p><p>First of all, you need to identify your main objectives, as well as your target audience and the type of event you want to stage during the Paris Games.<\/p><p>It can be a simple action of\u00a0<a href=\"https:\/\/wenes-event.com\/en\/street-marketing\/\">street marketing<\/a>a short-lived store nearby or a<a href=\"https:\/\/wenes-event.com\/en\/services\/ephemeral-event\/\">'<\/a>a <a href=\"https:\/\/wenes-event.com\/en\/ephemeral-event\/\">larger event<\/a>as a\u00a0<a href=\"https:\/\/wenes-event.com\/en\/roadshow\/\">roadshow<\/a>\u00a0retracing the route of the Olympic flame. Our creative experts are at your disposal to discuss and propose the most ambitious ideas!<\/p><p>\u00a0<\/p><p><strong>The benefits of WENES Event<\/strong>\u00a0Depending on the event to be staged, our specialists are on hand to help you obtain the necessary authorizations from local authorities and plan your events in line with the calendar of major competitions.\u00a0<\/p>\n<\/div><div class=\"bde-button-2410-157 bde-button\">\n        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"https:\/\/wenes-event.com\/en\/contactez-nous\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Do you have a project? Brief us<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div><div class=\"bde-rich-text-2410-214 bde-rich-text breakdance-rich-text-styles\">\n<h3><strong>HOW TO DEFINE THE TYPE OF EVENT?<\/strong><\/h3><p>\u00a0<\/p><p>For this 2024 edition, the Olympic organizers are putting the spotlight on technological innovation, notably with live broadcasts and an immersive experience for spectators. An opportunity to make history, with an ambitious concept. Here's a brief overview of the different possibilities for brands that fit in perfectly with this spirit.<\/p><p>\u00a0<\/p><p>- <strong>Newsjacking<\/strong>\u00a0The \"news buzz\": a marketing strategy that capitalizes on current events to better promote a brand or service, this technique aims to insert an impactful promotional message, in a fairly subtle way, into a specific news item. Some of the most successful examples in recent years include the American laundry brand\u00a0<strong>Tide<\/strong>\u00a0having created a buzz by inserting a series of advertisements during<strong>\u00a0Super Bowl 2018<\/strong>This is a risky marketing technique that needs to be carefully thought through, to avoid the trap of bad buzz. However, this marketing technique is risky and needs to be carefully thought through, avoiding the trap of bad buzz.<\/p><p>\u00a0<\/p><p>- <strong>Street marketing<\/strong>\u00a0The ideal way to reach a maximum number of consumers during this period, this marketing operation will create a link between customers and your brand\/product. You can distribute goodies, offer interactive games or give a broad overview of your flagship product. The aim is inevitably to make prospects want to learn more.<\/p><p>\u00a0<\/p><p>- <strong>The pop-up store<\/strong>\u00a0To play up the exclusivity and generate commitment among your target audience, the ephemeral boutique should be located close to the Olympic venues, in the most strategic city for your brand and your core target. You can also set up an ephemeral stand in a store, giving your brand a high profile during this global celebration.<\/p><p>\u00a0<\/p><p>- <strong>The roadshow<\/strong>\u00a0WENES EVENTS: set up an event tour based on the route of the Olympic flame! With the support of WENES Event's specialists, you can reach different audiences all over France. We explain this innovative concept right here\u00a0<a href=\"https:\/\/wenes-event.com\/en\/olympic-flame-route-organize-a-roadshow\/\">here<\/a>.<\/p><p>\u00a0<\/p>\n<\/div><div class=\"bde-rich-text-2410-259 bde-rich-text breakdance-rich-text-styles\">\n<h3><strong>CHOOSE YOUR EVENT VENUE<\/strong><\/h3><p>\u00a0<\/p><p>Once your objectives, budget and target have been identified, the next logical step is to\u00a0<strong>find the ideal location<\/strong>. For this edition, the 2024 Olympics will take place in several different cities: Paris, Lyon, Nantes, Bordeaux Marseille and even -\u00a0<em>for the first time in history<\/em>\u00a0- Tahiti. So you're spoilt for choice when it comes to finding the most appropriate venue for your event.<\/p><p>\u00a0<\/p><p>The 2024 Olympic and Paralympic Games will involve 1,850 athletes, 869 events and 44,500 volunteers.\u00a0<strong>an entire economy mobilized<\/strong>\u00a0over 29 days of competition. The figures also include :<\/p><p>\u00a0<\/p><p>- 15.1 million visitors spending at least one night near competition venues<br \/>- 206 different nations<br \/>- 4 billion viewers<br \/>- 4.4 million rooms available for the entire competition (Paris region)<br \/>- 35,000 forces of order per day Find here the complete list of different competition sites to make the best choice concerning the venue of your future event. Our strategic experts are on hand to help you in your search.<\/p><p>\u00a0<\/p><p>Visit\u00a0<a href=\"https:\/\/www.paris2024.org\/fr\/sites-de-competition\/\">here<\/a>\u00a0the complete list of different competition venues to help you make the best choice for your future event. Our strategic experts are on hand to help you in your search.<\/p><p>\u00a0<\/p>\n<\/div><div class=\"bde-rich-text-2410-260 bde-rich-text breakdance-rich-text-styles\">\n<h3><strong>TRAIN YOUR TEAMS AND SELECT YOUR SERVICE PROVIDERS<\/strong><\/h3><p>\u00a0<\/p><p><strong>Within your company...<\/strong><\/p><div><p>You may need additional staff, depending on the size of your event. Our suggestion is to set up a team where roles and missions are clearly defined.<br \/>Use your retroplanning, or your project management software, to organize logistics and have visibility over all the resources needed to develop your project.<\/p><p>\u00a0<\/p><p><strong>... and externally<\/strong><\/p><div><p>Depending on the nature of your event, you may need to call on external service providers, such as volunteers, entertainers, caterers and hostesses.<\/p><p>\u00a0<\/p><p><strong>The WENES Event plus :<\/strong> For over 16 years, we've been designing ephemeral events that respect your brand image, objectives, culture, expertise and values. We're there from A to Z, from the planning of your event to the creation of the customized event structure, as well as its assembly and dismantling.\u00a0<\/p><p>\u00a0<\/p><\/div><\/div>\n<\/div><div class=\"bde-rich-text-2410-261 bde-rich-text breakdance-rich-text-styles\">\n<h3><strong>COMMUNICATE ABOUT THE EVENT<\/strong><\/h3><p>\u00a0<\/p><p>To ensure the success of your event, it's important to implement an effective communications strategy. Depending on your budget and your target audience, there are a number of communication media to consider:<\/p><p>\u00a0<\/p><div><div><p><span data-teams=\"true\">- <\/span>Your <strong>website<\/strong>\u00a0A web site that's easy to use for relaying information about your event, while benefiting from high visibility thanks to natural referencing.<\/p><p>\u00a0<\/p><\/div><div><p><span data-teams=\"true\">- <\/span>A campaign of<strong>emailing<\/strong>\u00a0It's the ideal channel for communicating with all your customers and prospects.<\/p><p>\u00a0<\/p><\/div><div><p><span data-teams=\"true\">- <\/span>Your <strong>social networks<\/strong>\u00a0You don't have to spend a lot of money, just choose your network according to your positioning and target audience. You don't need a big budget, just choose your network according to your positioning and target audience: Facebook Ads, LinkedIn Ads, Twitter Ads, etc.<\/p><p>\u00a0<\/p><\/div><div><p><span data-teams=\"true\">- <\/span>the<strong>\u00a0press<\/strong>\u00a0and<strong>\u00a0public relations<\/strong>\u00a0Press release: with a press release containing all the essential information.<\/p><p>\u00a0<\/p><p>Any way you can to raise the profile of your actions!<\/p><p>\u00a0<\/p><p class=\"offset\"><strong>After the event<\/strong>If you'd like to continue communicating about the event, share videos and photos, and thank all those who took part. You can also send us a questionnaire to assess satisfaction, for example.<br \/>The data collected will be used to identify\u00a0<strong>areas for improvement<\/strong> for your next event.<\/p><p>\u00a0<\/p><\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-2410-186 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-2410-195 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-2410-196 bde-columns\"><div class=\"bde-column-2410-197 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-2410-198 bde-rich-text breakdance-rich-text-styles\">\n<h2>ADVICE FROM WENES EVENT<\/h2><p>\u00a0<\/p><p>Your project is now clear in your mind, and it's time to move on to the realization stage.<\/p><p>\u00a0<\/p><p>Here are our top tips for a successful event:<\/p><p>\u00a0<\/p><p>- Keep an eye on the calendar. The Olympic Games are approaching, so contact an event agency quickly.<br \/>- Respect your own schedule and that of your suppliers.<br \/>- Make sure you have all the necessary authorizations to organize your event.<br \/>- Pay close attention to safety standards.<br \/>- Respect the strict rules and protocols of the Olympic Games.<br \/>- Take inspiration from the Olympic commitment to sustainability and social responsibility by reducing the environmental impact of your events.<\/p>\n<\/div>\n<\/div><div class=\"bde-column-2410-199 bde-column\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-2410-200 bde-image2\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/bloc-image-WE-3.jpg\" alt=\"Team image of the 2024 summer seminar\" loading=\"lazy\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/bloc-image-WE-3.jpg 740w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/bloc-image-WE-3-300x300.jpg 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/bloc-image-WE-3-150x150.jpg 150w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/bloc-image-WE-3-12x12.jpg 12w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/bloc-image-WE-3-400x400.jpg 400w\" sizes=\"(max-width: 740px) 100vw, 740px\">\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-2410-278 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-rich-text-2410-285 bde-rich-text breakdance-rich-text-styles\">\n<h4>Now you have all the keys in your hands\u00a0<strong>to shine during the Paris 2024 Olympic Games.<\/strong>\u00a0Organize a unique event to make your identity shine and leave a lasting impression on your customers.<\/h4><h4>\u00a0<\/h4><h4>For over 16 years, we've been helping our customers design, build and assemble event structures. We also take care of logistics before, during and after your event.<\/h4>\n<\/div><div class=\"bde-button-2410-286 bde-button\">\n        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"https:\/\/wenes-event.com\/en\/contactez-nous\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">a project? brief us!<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div><\/div>\n<\/section><div class=\"bde-globalblock-2410-177 bde-globalblock\"><div class='breakdance'><section class=\"bde-section-1486-100-1486-1 bde-section bde-section-1486-100\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h3 class=\"bde-heading-1486-105-1486-1 bde-heading bde-heading-1486-105\">\nPOPULAR ARTICLES\n<\/h3><div class=\"bde-icon-1486-111-1486-1 bde-icon bde-icon-1486-111\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"22.234\" height=\"24.234\" viewbox=\"0 0 22.234 24.234\">\r\n  <defs>\r\n    <clippath id=\"clip-path\">\r\n      <rect id=\"Rectangle_2419\" data-name=\"Rectangle 2419\" width=\"24.234\" height=\"22.234\" fill=\"#ce0d5f\"\/>\r\n    <\/clippath>\r\n  <\/defs>\r\n  <g id=\"Groupe_5630\" data-name=\"Groupe 5630\" transform=\"translate(22.234) rotate(90)\" clip-path=\"url(#clip-path)\">\r\n    <path id=\"Trac\u00e9_10292\" data-name=\"Trac\u00e9 10292\" d=\"M15.137,0H11.1a13.088,13.088,0,0,0,3.674,9.1H0v4.039H14.771a13.089,13.089,0,0,0-3.674,9.1h4.039a9.108,9.108,0,0,1,9.1-9.1V9.1a9.107,9.107,0,0,1-9.1-9.1\" transform=\"translate(0 0)\" fill=\"#ce0d5f\"\/>\r\n  <\/g>\r\n<\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-div-1486-108-1486-1 bde-div bde-div-1486-108\">\n  \n  \n\t\n\n\n\n<div class=\"bde-post-loop-1486-109-1486-1 bde-post-loop bde-post-loop-1486-109\"><div class=\"bde-loop bde-loop-grid ee-posts ee-posts-grid\">    <article class=\"bde-loop-item ee-post\">\n        <div class='breakdance'><a class=\"bde-container-link-325-144-3402-325-1 bde-container-link bde-container-link-325-144 breakdance-link\" href=\"https:\/\/wenes-event.com\/en\/wenes-group-certifie-ecovadis-demarche-rse\/\" target=\"_self\" data-type=\"url\" acf-color-cat=\"pink\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-102-3402-325-1 bde-div bde-div-325-102\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-116-3402-325-1 bde-div bde-div-325-116\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-325-137-3402-325-1 bde-heading bde-heading-325-137\">\nWENES Group\n<\/h1>\n<\/div>\n<\/div><div class=\"bde-image-325-101-3402-325-1 bde-image bde-image-325-101\">\n<figure class=\"breakdance-image breakdance-image--3448\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/06\/wenes-event-article-ecovadis-medaille-bronze-ecovadis-2026-04.png\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/06\/wenes-event-article-ecovadis-medaille-bronze-ecovadis-2026-04.png 1920w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/06\/wenes-event-article-ecovadis-medaille-bronze-ecovadis-2026-04-300x169.png 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/06\/wenes-event-article-ecovadis-medaille-bronze-ecovadis-2026-04-1024x576.png 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/06\/wenes-event-article-ecovadis-medaille-bronze-ecovadis-2026-04-768x432.png 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/06\/wenes-event-article-ecovadis-medaille-bronze-ecovadis-2026-04-1536x864.png 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/06\/wenes-event-article-ecovadis-medaille-bronze-ecovadis-2026-04-18x10.png 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-325-150-3402-325-1 bde-div acf-color-cat bde-div-325-150\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-146-3402-325-1 bde-div bde-div-325-146\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-325-140-3402-325-1 bde-post-meta bde-post-meta-325-140\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">23.05.2026<\/span>\n                                <\/li>\n            <\/ul><h2 class=\"bde-heading-325-143-3402-325-1 bde-heading bde-heading-325-143\">Nous sommes certifi\u00e9s EcoVadis\u202f!<\/h2><div class=\"bde-div-325-147-3402-325-1 bde-div bde-div-325-147\">\n  \n  \n\t\n\n\n\n<div class=\"bde-icon-325-141-3402-325-1 bde-icon bde-icon-325-141\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><!--! Font Awesome Free 6.5.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-text-325-151-3402-325-1 bde-text bde-text-325-151\">\nRead more\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/a><\/div>    <\/article>\n    <article class=\"bde-loop-item ee-post\">\n        <div class='breakdance'><a class=\"bde-container-link-325-144-3291-325-1 bde-container-link bde-container-link-325-144 breakdance-link\" href=\"https:\/\/wenes-event.com\/en\/activation-en-magasin-comment-transformer-un-point-de-vente-en-experience-de-marque\/\" target=\"_self\" data-type=\"url\" acf-color-cat=\"purple\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-102-3291-325-1 bde-div bde-div-325-102\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-116-3291-325-1 bde-div bde-div-325-116\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-325-137-3291-325-1 bde-heading bde-heading-325-137\">\nTips\n<\/h1>\n<\/div>\n<\/div><div class=\"bde-image-325-101-3291-325-1 bde-image bde-image-325-101\">\n<figure class=\"breakdance-image breakdance-image--3328\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1.png\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1.png 1920w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-300x169.png 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-1024x576.png 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-768x432.png 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-1536x864.png 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-18x10.png 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" alt=\"Activation en magasin Round Lab \u00e0 la Samaritaine \u00e0 Paris.\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-325-150-3291-325-1 bde-div acf-color-cat bde-div-325-150\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-146-3291-325-1 bde-div bde-div-325-146\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-325-140-3291-325-1 bde-post-meta bde-post-meta-325-140\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">12.03.2026<\/span>\n                                <\/li>\n            <\/ul><h2 class=\"bde-heading-325-143-3291-325-1 bde-heading bde-heading-325-143\">Activation en magasin : comment transformer un point de vente en exp\u00e9rience de marque ?<\/h2><div class=\"bde-div-325-147-3291-325-1 bde-div bde-div-325-147\">\n  \n  \n\t\n\n\n\n<div class=\"bde-icon-325-141-3291-325-1 bde-icon bde-icon-325-141\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><!--! Font Awesome Free 6.5.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-text-325-151-3291-325-1 bde-text bde-text-325-151\">\nRead more\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/a><\/div>    <\/article>\n    <article class=\"bde-loop-item ee-post\">\n        <div class='breakdance'><a class=\"bde-container-link-325-144-3244-325-1 bde-container-link bde-container-link-325-144 breakdance-link\" href=\"https:\/\/wenes-event.com\/en\/5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits\/\" target=\"_self\" data-type=\"url\" acf-color-cat=\"blue\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-102-3244-325-1 bde-div bde-div-325-102\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-116-3244-325-1 bde-div bde-div-325-116\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-325-137-3244-325-1 bde-heading bde-heading-325-137\">\nTips\n<\/h1>\n<\/div>\n<\/div><div class=\"bde-image-325-101-3244-325-1 bde-image bde-image-325-101\">\n<figure class=\"breakdance-image breakdance-image--3245\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img loading=\"lazy\" decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg.jpg\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg.jpg 1920w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-300x169.jpg 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-1024x576.jpg 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-768x432.jpg 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-1536x864.jpg 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-18x10.jpg 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" alt=\"Activation \u00e9v\u00e8nementielle avec des animations immersives.\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-325-150-3244-325-1 bde-div acf-color-cat bde-div-325-150\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-146-3244-325-1 bde-div bde-div-325-146\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-325-140-3244-325-1 bde-post-meta bde-post-meta-325-140\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">02.02.2026<\/span>\n                                <\/li>\n            <\/ul><h2 class=\"bde-heading-325-143-3244-325-1 bde-heading bde-heading-325-143\">5 leviers pour des animations \u00e9v\u00e9nementielles qui marquent les esprits<\/h2><div class=\"bde-div-325-147-3244-325-1 bde-div bde-div-325-147\">\n  \n  \n\t\n\n\n\n<div class=\"bde-icon-325-141-3244-325-1 bde-icon bde-icon-325-141\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><!--! Font Awesome Free 6.5.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-text-325-151-3244-325-1 bde-text bde-text-325-151\">\nRead more\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/a><\/div>    <\/article>\n<\/div>\r\n<\/div><div class=\"bde-button-1486-110-1486-1 bde-button bde-button-1486-110\">\n        \n    \n    \n    \n    \n            \n            <button type=\"button\" class=\"button-atom button-atom--custom bde-button__button\"  >\n    \n        <span class=\"button-atom__text\">All news<\/span>\n\n                            \n        \n            <\/button>\n    \n\n\n<\/div>\n<\/div><\/div>\n<\/section><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>A major event for the city of Paris and the world of sport in general, the Olympic Games will take place in the summer of 2024. An opportunity for your brand to create impactful actions. Whether you want to open an ephemeral boutique close to the Olympic venues, launch a brand-new innovative product or accompany the Olympic flame with a roadshow, the Olympic Games are the perfect opportunity to showcase your products and brand identity.<\/p>","protected":false},"author":3,"featured_media":2443,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-2410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JO 2024 : organisez votre \u00e9v\u00e9nement \u00e9ph\u00e9m\u00e8re - WENES Event<\/title>\n<meta name=\"description\" content=\"Imaginez, designez et ouvrez une boutique \u00e9ph\u00e9m\u00e8re avec nos experts Pop-Up Store et installez-vous dans le lieu de votre choix.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenes-event.com\/en\/olympic-games-2024-organize-your-ephemeral-event\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JO 2024 : organisez votre \u00e9v\u00e9nement \u00e9ph\u00e9m\u00e8re - WENES Event\" \/>\n<meta property=\"og:description\" content=\"Imaginez, designez et ouvrez une boutique \u00e9ph\u00e9m\u00e8re avec nos experts Pop-Up Store et installez-vous dans le lieu de votre choix.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wenes-event.com\/en\/olympic-games-2024-organize-your-ephemeral-event\/\" \/>\n<meta property=\"og:site_name\" content=\"WENES Event\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-16T11:20:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-20T18:31:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/bloc-image-WE-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"738\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chlo\u00e9\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chlo\u00e9\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wenes-event.com\\\/en\\\/jeux-olympiques-2024-organisez-votre-event-ephemere\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wenes-event.com\\\/en\\\/jeux-olympiques-2024-organisez-votre-event-ephemere\\\/\"},\"author\":{\"name\":\"Chlo\u00e9\",\"@id\":\"https:\\\/\\\/wenes-event.com\\\/en\\\/#\\\/schema\\\/person\\\/4c2a229971e68783b9bcdf0acfd5c98e\"},\"headline\":\"Jeux Olympiques 2024 : organisez votre event \u00e9ph\u00e9m\u00e8re\",\"datePublished\":\"2023-10-16T11:20:29+00:00\",\"dateModified\":\"2025-06-20T18:31:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wenes-event.com\\\/en\\\/jeux-olympiques-2024-organisez-votre-event-ephemere\\\/\"},\"wordCount\":8,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/wenes-event.com\\\/en\\\/jeux-olympiques-2024-organisez-votre-event-ephemere\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wenes-event.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/bloc-image-WE-4.jpg\",\"articleSection\":[\"Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wenes-event.com\\\/en\\\/jeux-olympiques-2024-organisez-votre-event-ephemere\\\/\",\"url\":\"https:\\\/\\\/wenes-event.com\\\/en\\\/jeux-olympiques-2024-organisez-votre-event-ephemere\\\/\",\"name\":\"JO 2024 : organisez votre \u00e9v\u00e9nement \u00e9ph\u00e9m\u00e8re - 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