{"id":2356,"date":"2025-01-24T17:12:25","date_gmt":"2025-01-24T15:12:25","guid":{"rendered":"https:\/\/wenes.local\/?p=2356"},"modified":"2025-07-18T15:09:07","modified_gmt":"2025-07-18T13:09:07","slug":"opening-a-pop-up-store-10-key-points","status":"publish","type":"post","link":"https:\/\/wenes-event.com\/en\/ouvrir-un-pop-up-store-10-points-essentiels\/","title":{"rendered":"Opening a pop-up store: 10 essential points"},"content":{"rendered":"<div class='breakdance'><section class=\"bde-section-2356-113 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-fancy-container-2356-114 bde-fancy-container\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-2356-115 bde-div\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-2356-116 bde-heading\">\nOpening a pop-up store: 10 essential points\n<\/h1>\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-2356-120 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-2356-128 bde-div\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-2356-122 bde-post-meta\"><li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">Event organization<\/span><\/li><\/ul><ul class=\"bde-post-meta-2356-127 bde-post-meta\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">24.01.2025<\/span>\n                                <\/li>\n            <\/ul><div class=\"de-reading-time-2356-178 de-reading-time\">\n   <p class=\"de-reading-time-wrapper\">\n    <span class=\"de-reading-minutes\"><\/span> mn\n  <\/p>\n<\/div>\n<\/div><div class=\"bde-div-2356-131 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-social-share-buttons-2356-130 bde-social-share-buttons\">\n<div class=\"bde-social-share-button bde-social-share-button-mobile js-breakdance-share-mobile\">\n  <span class=\"bde-social-share-button-icon\">\n    <svg fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 16 16\">\n      <path d=\"M11 2.5a2.5 2.5 0 1 1 .603 1.628l-6.718 3.12c.154.49.154 1.015 0 1.504l6.718 3.12a2.5 2.5 0 1 1-.488.876l-6.718-3.12a2.5 2.5 0 1 1 0-3.256l6.718-3.12A2.504 2.504 0 0 1 11 2.5Z\" fill=\"currentColor\"\/>\n    <\/svg>\n  <\/span>\n  <\/div>\n\n<div class=\"js-breakdance-share-button bde-social-share-button bde-social-share-button-linkedin\" data-network=\"LinkedIn\"  >\n    <span class=\"bde-social-share-button-icon\">\n        <svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fab\" class=\"svg-inline--fa fa-linkedin fa-w-14\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\">\n      <path fill=\"currentColor\" d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path>\n    <\/svg>\n      <\/span>\n    <\/div>\n\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-2356-132 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-2356-162 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-2356-164 bde-columns\"><div class=\"bde-column-2356-168 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-2356-169 bde-rich-text breakdance-rich-text-styles\">\n<p>Offering a unique opportunity for brands to create<strong>\u00a0an immersive experience<\/strong>The opening of a pop-up store is a highly effective technique. It can be used to test a new market, increase visibility or generate a real craze for a fledgling brand.<\/p><p>\u00a0<\/p><p>However, opening such an ephemeral store can be quite complex, especially if you don't have the right partner helping you to\u00a0<strong>bring your project to life<\/strong>. To help you, here are\u00a0<strong>a few key points\u00a0<\/strong>to consider when opening a pop-up store.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><div class=\"bde-div-2356-159 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-2356-149 bde-columns\"><div class=\"bde-column-2356-153 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-2356-154 bde-rich-text breakdance-rich-text-styles\">\n<h2>10 KEY POINTS FOR OPENING A POP-UP STORE<\/h2><p>\u00a0<\/p><h3><strong>1. Think strategy with identified objectives<\/strong><\/h3><div class=\"description\"><p>\u00a0<\/p><p>Before you embark on opening a pop-up store, it's essential to define clearly and simply\u00a0<strong>your main objectives<\/strong>. You'll need to know whether the main strategy of this action is to test a market by promoting a certain product, to significantly increase your sales or to reinforce your reputation.<\/p><p>\u00a0<\/p><p>The overall strategy will also include<strong>\u00a0the store concept<\/strong>\u00a0-\u00a0<em>to be as innovative as possible<\/em>\u00a0-We're also in charge of marketing and communications for this special event.<\/p><\/div><p>\u00a0<\/p><h3>\u00a0<\/h3><h3><strong>2. Determine your ideal location<\/strong><\/h3><div class=\"description\"><p>\u00a0<\/p><p>In addition to your strategic objectives, the location of your future ephemeral store\u00a0<strong>will be crucial.<\/strong>\u00a0To do this, you need to ask yourself a number of questions to help you choose from among the following\u00a0<strong>several strategic locations.<\/strong><\/p><p>\u00a0<\/p><p>- What's the estimated traffic at the location I've chosen?<br \/>- Where is my target audience most likely to visit?<br \/>- What communication device would be best suited to this location?<br \/>- Is my location visible enough to reach the maximum number of people?<\/p><p>\u00a0<\/p><p>It's important to bear in mind that, depending on the location you choose,\u00a0<strong>rental costs are to be expected.<\/strong>\u00a0They therefore need to be included in your event budget. Just like the costs of creating, manufacturing, assembling and dismantling your pop-up store. You can also give the store a second life, with a host of ingenious ideas for storage, reuse or transformation.<\/p><\/div><p>\u00a0<\/p><p>\u00a0<\/p><h3><strong>3. Temporary boutique: think customer experience<\/strong><\/h3><div class=\"description\"><p>\u00a0<\/p><p>An ephemeral point of sale means making a lasting impression, leaving a lasting impression.\u00a0<strong>a memorable imprint<\/strong>\u00a0in your potential visitors and consumers through a unique customer experience. Here are a few tips to help you<strong>\u00a0boost your brand image<\/strong>\u00a0by setting yourself apart from the competition.<\/p><p>\u00a0<\/p><p>- The creation of a <strong>ambitious design\u00a0<\/strong>remain consistent with your artistic direction, but also with the range you offer.<br \/>- To achieve this, you can aim to capitalize on a strong visual universe by using <strong>dedicated signage<\/strong>. The visitor must be guided in a clear way to better discover you and feel the desire to test your products.<br \/>- Set up a <strong>a simple, fluid and clearly identified purchasing path<\/strong>. In particular, provide areas for interaction between the consumer and the product or service. Don't neglect your brand representatives. They're the ones who'll help you guide your target and interact with them.<br \/>- If you want to sell a product subject to stock variations, <strong>offer an order or pick-up area<\/strong>.<\/p><p>\u00a0<\/p><p>In short, create pleasant, immersive touchpoints for visitors.<\/p><\/div><p>\u00a0<\/p><p>\u00a0<\/p><h3><strong>4. Ephemera also has administrative constraints<\/strong><\/h3><div class=\"row\"><div class=\"col-12 col-md-12 description\"><p>\u00a0<\/p><p>To operate a temporary business on a public site, make sure you\u00a0<strong>comply with current standards\u00a0<\/strong>by obtaining the necessary permits. You should also make sure that you have the legal right to enter your site, as well as the possibility of bringing in your merchandise.<strong>\u00a0before opening your store<\/strong>.<\/p><p>\u00a0<\/p><p>You'll also need to take all the necessary steps to comply with regulations on\u00a0<strong>health and safety<\/strong>. If you're working with an agency specializing in ephemeral structures, make sure your suppliers have all the necessary authorizations.<\/p><\/div><\/div><p>\u00a0<\/p><p>\u00a0<\/p><h3><strong>5. What are the logistics of a pop-up store?<\/strong><\/h3><div class=\"row\"><div class=\"col-12 col-md-12 description\"><p>\u00a0<\/p><p>Logistics will play a major role in the development of your ephemeral boutique,\u00a0<strong>no detail is too small<\/strong>. To complete this action, you will need to :<\/p><p>\u00a0<\/p><p>- Choose a <strong>professional supplier<\/strong>\u00a0for the creation, manufacture, assembly, dismantling and storage of your ephemeral boutique.<br \/>- Organize <strong>managing your products<\/strong>You'll also need to make sure you have enough products on hand to avoid potential stock-outs.<br \/>- The decoration, layout and design of your store are just as important as the rest. The whole must be attractive to make visitors want to discover you. <a href=\"https:\/\/www.wenes-amenagement.com\/\"><strong>WENES Am\u00e9nagement<\/strong><\/a>another branch of our group is sure to meet your expectations!<\/p><\/div><\/div>\n<\/div><div class=\"bde-button-2356-157 bde-button\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"https:\/\/wenes-event.com\/en\/contactez-nous\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Do you have a project? Brief us<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div><h3 class=\"bde-heading-2356-239 bde-heading\">\nOFFER A <span>EXPERIENCE<\/span> TO YOUR VISITORS.\n<\/h3><div class=\"bde-rich-text-2356-240 bde-rich-text breakdance-rich-text-styles\">\n<div class=\"description\"><h3><strong>6. Communicating the opening of your ephemeral boutique<\/strong><\/h3><div class=\"row\"><div class=\"col-12 col-md-12 description\"><p>\u00a0<\/p><p>Mastering all the logistics involved in setting up your pop-up store is one thing. But the next step is to be sufficiently bold in your\u00a0<strong>communication and marketing<\/strong>\u00a0to let your target know you're there.<\/p><p>\u00a0<\/p><p>- We invite you to develop a <strong>communication strategy<\/strong>\u00a0to promote your ephemeral event, before, during and after its opening.<br \/>- What better way than social networks to<strong>\u00a0capture the public's attention\u00a0<\/strong>and create a buzz? Public relations are also an important part of your strategy.<br \/>- Last but not least <strong>marketing actions<\/strong>\u00a0to increase your sales and visibility. In short, create buzz around your business.<\/p><\/div><\/div><p>\u00a0<\/p><\/div><p>\u00a0<\/p><h3><strong>7. Train your staff for ephemeral commerce<\/strong><\/h3><div class=\"row\"><div class=\"col-12 col-md-12 description\"><p>\u00a0<\/p><p>For a more professional experience in line with your objectives, we recommend that you surround yourself with people who will\u00a0<strong>in direct contact with your visitors<\/strong>.<\/p><p>\u00a0<\/p><p>To achieve this, don't hesitate to recruit by building a team capable of providing an excellent welcome and<strong>\u00a0customer service to match<\/strong>. Of course, make sure that your employees are familiar with your products and remain in tune with them.\u00a0<strong>your brand's values and history<\/strong>.<\/p><p>\u00a0<\/p><p>Last but not least, it's important to emphasize the ephemeral nature of sales, which can drive people to buy.<\/p><\/div><\/div><p>\u00a0<\/p><p>\u00a0<\/p><h3><strong>8. Communicate with your target audience<\/strong><\/h3><div class=\"row\"><div class=\"col-12 col-md-12 description\"><p>\u00a0<\/p><p>To make a lasting impression, you need to offer your visitors a truly immersive and daring experience. For example, you can :<\/p><p>- Organizing special events<br \/>- Offer events or product demonstrations<br \/>- Street marketing campaigns<br \/>- Or offer exclusive promotions to attract and retain your target audience.\u00a0<\/p><\/div><\/div><p>\u00a0<\/p><p>\u00a0<\/p><h3><strong>9. Monitor, measure and evaluate your system<\/strong><\/h3><div class=\"description\"><p>\u00a0<\/p><p>To measure the effectiveness of your ephemeral concept\u00a0<strong>by following the key figures<\/strong>We advise you to monitor its performance by obtaining statistics on sales, traffic or the number of samples distributed. To determine the success of your operation, it's also a good idea to monitor the impact of your website or social networking activities.<\/p><p>\u00a0<\/p><p>Finally, don't hesitate to\u00a0<strong>collect customer feedback<\/strong>\u00a0to understand your weaknesses, but also to confirm the strengths of your concept store.<\/p><\/div><p>\u00a0<\/p><p>\u00a0<\/p><h3><strong>10. Dismantling, storage and recycling<\/strong><\/h3><div class=\"row\"><div class=\"col-12 col-md-12 description\"><p>\u00a0<\/p><p>The final step in setting up your pop-up store is to manage the \"aftermath\". Once it's closed, you'll need to do the following\u00a0<strong>dismantling your store<\/strong>. Here's a checklist of things not to forget:<\/p><p>\u00a0<\/p><p>- Respect <strong>contractual obligations<\/strong>\u00a0including deadlines.<br \/>- Check with your supplier to see if you can install<strong>\u00a0a storage solution<\/strong>\u00a0to preserve the accessories and materials installed in your ephemeral business. This not only helps the planet, it also means you can reuse them in a new location.<br \/>- Finally, if storage is not possible, consider <strong>a recycling solution<\/strong>\u00a0to recycle your various materials. If your supplier doesn't offer this service, you can call on the services of\u00a0<a href=\"https:\/\/www.lesripeurs.com\/\">Garbage collectors<\/a>\u00a0(located in the Paris region) or to\u00a0<a href=\"https:\/\/www.ecodrop.net\/\">Ecodrop<\/a>\u00a0or\u00a0<a href=\"https:\/\/www.wastemarketplace.fr\/\">Waste Marketplace<\/a>.<\/p><p>\u00a0<\/p><p>In short, a well-executed pop-up store is an excellent way to interact with your customers, while energizing your brand. Offer your target audience\u00a0<strong>a memorable experience\u00a0<\/strong>that will leave a lasting impression.\u00a0<\/p><p>\u00a0<\/p><h4>\u00a0<\/h4><h4>\u00a0<\/h4><h4>Leave us your ideas, and our event and marketing specialists will get back to you as soon as possible!<\/h4><\/div><\/div>\n<\/div><div class=\"bde-button-2356-241 bde-button\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"https:\/\/wenes-event.com\/en\/contactez-nous\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">contact us here<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"bde-globalblock-2356-177 bde-globalblock\"><div class='breakdance'><section class=\"bde-section-1486-100-1486-1 bde-section bde-section-1486-100\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h3 class=\"bde-heading-1486-105-1486-1 bde-heading bde-heading-1486-105\">\nPOPULAR ARTICLES\n<\/h3><div class=\"bde-icon-1486-111-1486-1 bde-icon bde-icon-1486-111\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"22.234\" height=\"24.234\" viewbox=\"0 0 22.234 24.234\">\r\n  <defs>\r\n    <clippath id=\"clip-path\">\r\n      <rect id=\"Rectangle_2419\" data-name=\"Rectangle 2419\" width=\"24.234\" height=\"22.234\" fill=\"#ce0d5f\"\/>\r\n    <\/clippath>\r\n  <\/defs>\r\n  <g id=\"Groupe_5630\" data-name=\"Groupe 5630\" transform=\"translate(22.234) rotate(90)\" clip-path=\"url(#clip-path)\">\r\n    <path id=\"Trac\u00e9_10292\" data-name=\"Trac\u00e9 10292\" d=\"M15.137,0H11.1a13.088,13.088,0,0,0,3.674,9.1H0v4.039H14.771a13.089,13.089,0,0,0-3.674,9.1h4.039a9.108,9.108,0,0,1,9.1-9.1V9.1a9.107,9.107,0,0,1-9.1-9.1\" transform=\"translate(0 0)\" fill=\"#ce0d5f\"\/>\r\n  <\/g>\r\n<\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-div-1486-108-1486-1 bde-div bde-div-1486-108\">\n  \n  \n\t\n\n\n\n<div class=\"bde-post-loop-1486-109-1486-1 bde-post-loop bde-post-loop-1486-109\"><div class=\"bde-loop bde-loop-grid ee-posts ee-posts-grid\">    <article class=\"bde-loop-item ee-post\">\n        <div class='breakdance'><a class=\"bde-container-link-325-144-3291-325-1 bde-container-link bde-container-link-325-144 breakdance-link\" href=\"https:\/\/wenes-event.com\/en\/activation-en-magasin-comment-transformer-un-point-de-vente-en-experience-de-marque\/\" target=\"_self\" data-type=\"url\" acf-color-cat=\"purple\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-102-3291-325-1 bde-div bde-div-325-102\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-116-3291-325-1 bde-div bde-div-325-116\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-325-137-3291-325-1 bde-heading bde-heading-325-137\">\nTips\n<\/h1>\n<\/div>\n<\/div><div class=\"bde-image-325-101-3291-325-1 bde-image bde-image-325-101\">\n<figure class=\"breakdance-image breakdance-image--3328\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1.png\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1.png 1920w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-300x169.png 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-1024x576.png 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-768x432.png 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-1536x864.png 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" alt=\"Activation en magasin Round Lab \u00e0 la Samaritaine \u00e0 Paris.\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-325-150-3291-325-1 bde-div acf-color-cat bde-div-325-150\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-146-3291-325-1 bde-div bde-div-325-146\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-325-140-3291-325-1 bde-post-meta bde-post-meta-325-140\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">12.03.2026<\/span>\n                                <\/li>\n            <\/ul><h2 class=\"bde-heading-325-143-3291-325-1 bde-heading bde-heading-325-143\">Activation en magasin : comment transformer un point de vente en exp\u00e9rience de marque ?<\/h2><div class=\"bde-div-325-147-3291-325-1 bde-div bde-div-325-147\">\n  \n  \n\t\n\n\n\n<div class=\"bde-icon-325-141-3291-325-1 bde-icon bde-icon-325-141\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><!--! Font Awesome Free 6.5.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-text-325-151-3291-325-1 bde-text bde-text-325-151\">\nRead more\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/a><\/div>    <\/article>\n    <article class=\"bde-loop-item ee-post\">\n        <div class='breakdance'><a class=\"bde-container-link-325-144-3244-325-1 bde-container-link bde-container-link-325-144 breakdance-link\" href=\"https:\/\/wenes-event.com\/en\/5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits\/\" target=\"_self\" data-type=\"url\" acf-color-cat=\"blue\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-102-3244-325-1 bde-div bde-div-325-102\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-116-3244-325-1 bde-div bde-div-325-116\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-325-137-3244-325-1 bde-heading bde-heading-325-137\">\nTips\n<\/h1>\n<\/div>\n<\/div><div class=\"bde-image-325-101-3244-325-1 bde-image bde-image-325-101\">\n<figure class=\"breakdance-image breakdance-image--3245\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg.jpg\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg.jpg 1920w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-300x169.jpg 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-1024x576.jpg 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-768x432.jpg 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-1536x864.jpg 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" alt=\"Activation \u00e9v\u00e8nementielle avec des animations immersives.\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-325-150-3244-325-1 bde-div acf-color-cat bde-div-325-150\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-146-3244-325-1 bde-div bde-div-325-146\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-325-140-3244-325-1 bde-post-meta bde-post-meta-325-140\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">02.02.2026<\/span>\n                                <\/li>\n            <\/ul><h2 class=\"bde-heading-325-143-3244-325-1 bde-heading bde-heading-325-143\">5 leviers pour des animations \u00e9v\u00e9nementielles qui marquent les esprits<\/h2><div class=\"bde-div-325-147-3244-325-1 bde-div bde-div-325-147\">\n  \n  \n\t\n\n\n\n<div class=\"bde-icon-325-141-3244-325-1 bde-icon bde-icon-325-141\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><!--! Font Awesome Free 6.5.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-text-325-151-3244-325-1 bde-text bde-text-325-151\">\nRead more\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/a><\/div>    <\/article>\n    <article class=\"bde-loop-item ee-post\">\n        <div class='breakdance'><a class=\"bde-container-link-325-144-3220-325-1 bde-container-link bde-container-link-325-144 breakdance-link\" href=\"https:\/\/wenes-event.com\/en\/pop-up-store-outil-marketing-ephemere-a-exploiter\/\" target=\"_self\" data-type=\"url\" acf-color-cat=\"green\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-102-3220-325-1 bde-div bde-div-325-102\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-116-3220-325-1 bde-div bde-div-325-116\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-325-137-3220-325-1 bde-heading bde-heading-325-137\">\nTendance event\n<\/h1>\n<\/div>\n<\/div><div class=\"bde-image-325-101-3220-325-1 bde-image bde-image-325-101\">\n<figure class=\"breakdance-image breakdance-image--3221\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01.png\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01.png 1920w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-300x169.png 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-1024x576.png 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-768x432.png 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-1536x864.png 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-325-150-3220-325-1 bde-div acf-color-cat bde-div-325-150\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-146-3220-325-1 bde-div bde-div-325-146\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-325-140-3220-325-1 bde-post-meta bde-post-meta-325-140\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">12.01.2026<\/span>\n                                <\/li>\n            <\/ul><h2 class=\"bde-heading-325-143-3220-325-1 bde-heading bde-heading-325-143\">Pop-up store : l\u2019outil marketing \u00e9ph\u00e9m\u00e8re \u00e0 exploiter<\/h2><div class=\"bde-div-325-147-3220-325-1 bde-div bde-div-325-147\">\n  \n  \n\t\n\n\n\n<div class=\"bde-icon-325-141-3220-325-1 bde-icon bde-icon-325-141\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><!--! Font Awesome Free 6.5.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-text-325-151-3220-325-1 bde-text bde-text-325-151\">\nRead more\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/a><\/div>    <\/article>\n<\/div>\r\n<\/div><div class=\"bde-button-1486-110-1486-1 bde-button bde-button-1486-110\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n            <button type=\"button\" class=\"button-atom button-atom--custom bde-button__button\"  >\n    \n        <span class=\"button-atom__text\">All news<\/span>\n\n                            \n        \n            <\/button>\n    \n\n\n<\/div>\n<\/div><\/div>\n<\/section><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero<\/p>","protected":false},"author":2,"featured_media":2332,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-2356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-organisation-event"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu&#039;est ce que le street Marketing ? - WENES Event<\/title>\n<meta name=\"description\" content=\"Un pop-up store est un excellent moyen pour interagir avec vos clients. Offrez \u00e0 votre cible une exp\u00e9rience m\u00e9morable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wenes-event.com\/en\/opening-a-pop-up-store-10-key-points\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu&#039;est ce que le street Marketing ? - WENES Event\" \/>\n<meta property=\"og:description\" content=\"Un pop-up store est un excellent moyen pour interagir avec vos clients. 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