{"id":1690,"date":"2023-05-11T11:29:03","date_gmt":"2023-05-11T09:29:03","guid":{"rendered":"https:\/\/wenes.local\/?p=1690"},"modified":"2025-02-09T20:41:58","modified_gmt":"2025-02-09T18:41:58","slug":"roadshow","status":"publish","type":"post","link":"https:\/\/wenes-event.com\/en\/roadshow\/","title":{"rendered":"What is a roadshow?"},"content":{"rendered":"<div class='breakdance'><section class=\"bde-section-1690-113 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-fancy-container-1690-114 bde-fancy-container\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-1690-115 bde-div\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-1690-116 bde-heading\">\nWhat is a roadshow?\n<\/h1>\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-1690-120 bde-section\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-1690-128 bde-div\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-1690-122 bde-post-meta\"><li class=\"ee-postmeta-terms-wrap\"><span class=\"ee-postmeta-term\">Tips<\/span><\/li><\/ul><ul class=\"bde-post-meta-1690-127 bde-post-meta\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">11.05.2023<\/span>\n                                <\/li>\n            <\/ul><div class=\"de-reading-time-1690-178 de-reading-time\">\n   <p class=\"de-reading-time-wrapper\">\n    <span class=\"de-reading-minutes\"><\/span> mn\n  <\/p>\n<\/div>\n<\/div><div class=\"bde-div-1690-131 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-social-share-buttons-1690-130 bde-social-share-buttons\">\n<div class=\"bde-social-share-button bde-social-share-button-mobile js-breakdance-share-mobile\">\n  <span class=\"bde-social-share-button-icon\">\n    <svg fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 16 16\">\n      <path d=\"M11 2.5a2.5 2.5 0 1 1 .603 1.628l-6.718 3.12c.154.49.154 1.015 0 1.504l6.718 3.12a2.5 2.5 0 1 1-.488.876l-6.718-3.12a2.5 2.5 0 1 1 0-3.256l6.718-3.12A2.504 2.504 0 0 1 11 2.5Z\" fill=\"currentColor\"\/>\n    <\/svg>\n  <\/span>\n  <\/div>\n\n<div class=\"js-breakdance-share-button bde-social-share-button bde-social-share-button-linkedin\" data-network=\"LinkedIn\"  >\n    <span class=\"bde-social-share-button-icon\">\n        <svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fab\" class=\"svg-inline--fa fa-linkedin fa-w-14\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\">\n      <path fill=\"currentColor\" d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path>\n    <\/svg>\n      <\/span>\n    <\/div>\n\n<\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-1690-132 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-1690-140 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-1690-137 bde-heading\">\nRoadshow: go on an event tour\n<\/h2>\n<\/div><div class=\"bde-div-1690-162 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-1690-164 bde-columns\"><div class=\"bde-column-1690-168 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-1690-169 bde-rich-text breakdance-rich-text-styles\">\n<h3>CREATE EMOTION WITH A ROADSHOW<\/h3>\n<p>\u00a0<\/p>\n<p>A powerful marketing strategy, the roadshow is a series of events held in different locations. And as the name suggests, its mobility is what makes it so special.<\/p>\n<p>\u00a0<\/p>\n<p>The main objective of this promotional tour is often to promote a brand, a product or a service, and sometimes even a specific message. Because it's a mobile device, it needs to be immersive and festive to make a lasting impression on your consumers.<\/p>\n<p>\u00a0<\/p>\n<p>Like a show, an event tour covers different cities, regions and countries with specific dates.<\/p>\n<\/div><div class=\"bde-rich-text-1690-213 bde-rich-text breakdance-rich-text-styles\">\n<h3>FREQUENTLY ASKED QUESTIONS<\/h3>\n<p>\u00a0<\/p>\n<p>We've answered some of the most frequently asked questions to help you find out more about this system!<\/p>\n<\/div><div class=\"bde-frequently-asked-questions-1690-179 bde-frequently-asked-questions\">\n      <div class=\"bde-faq__item\">\n      <h3 class=\"bde-faq__title-tag\">\n       <button id=\"bde-faq-179-button-1\" aria-expanded=\"false\" aria-controls=\"bde-faq-179-1\" class=\"bde-faq__question js-faq-item\">\n          <span class=\"bde-faq__title\">What's a roadshow? <\/span>\n                           <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--inactive\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 32 32\">\r\n<path d=\"M31 12h-11v-11c0-0.552-0.448-1-1-1h-6c-0.552 0-1 0.448-1 1v11h-11c-0.552 0-1 0.448-1 1v6c0 0.552 0.448 1 1 1h11v11c0 0.552 0.448 1 1 1h6c0.552 0 1-0.448 1-1v-11h11c0.552 0 1-0.448 1-1v-6c0-0.552-0.448-1-1-1z\"\/>\r\n<\/svg>\n                            <\/div>\n         \t  <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--active\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><!-- Font Awesome Free 5.15.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) --><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"\/><\/svg>\n                            <\/div>\n                  <\/button>\n      <\/h3>\n      <div role=\"region\" aria-labelledby=\"bde-faq-179-button-1\" id=\"bde-faq-179-1\" class=\"bde-faq__answer\">\n        <div class=\"bde-faq__answer-content\">\n            <div class=\"breakdance-rich-text-styles\"><p>A brand roadshow is a traveling event organized by a company to promote a product, a service, or simply the brand itself. It's a proactive way of meeting customers where they are, often combining elements of product demonstration, face-to-face interaction, and branding.<\/p><\/div>\n\n                    <\/div>\n      <\/div>\n    <\/div>\n      <div class=\"bde-faq__item\">\n      <h3 class=\"bde-faq__title-tag\">\n       <button id=\"bde-faq-179-button-2\" aria-expanded=\"false\" aria-controls=\"bde-faq-179-2\" class=\"bde-faq__question js-faq-item\">\n          <span class=\"bde-faq__title\">Why organize a brand roadshow?<\/span>\n                           <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--inactive\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 32 32\">\r\n<path d=\"M31 12h-11v-11c0-0.552-0.448-1-1-1h-6c-0.552 0-1 0.448-1 1v11h-11c-0.552 0-1 0.448-1 1v6c0 0.552 0.448 1 1 1h11v11c0 0.552 0.448 1 1 1h6c0.552 0 1-0.448 1-1v-11h11c0.552 0 1-0.448 1-1v-6c0-0.552-0.448-1-1-1z\"\/>\r\n<\/svg>\n                            <\/div>\n         \t  <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--active\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><!-- Font Awesome Free 5.15.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) --><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"\/><\/svg>\n                            <\/div>\n                  <\/button>\n      <\/h3>\n      <div role=\"region\" aria-labelledby=\"bde-faq-179-button-2\" id=\"bde-faq-179-2\" class=\"bde-faq__answer\">\n        <div class=\"bde-faq__answer-content\">\n            <div class=\"breakdance-rich-text-styles\"><p>A roadshow offers a number of advantages. It enables brands to forge direct links with their customers, promote new products or services, test markets, and build brand awareness. It's also an opportunity for brands to stand out from the competition by offering a unique and memorable experience.<\/p><\/div>\n\n                    <\/div>\n      <\/div>\n    <\/div>\n      <div class=\"bde-faq__item\">\n      <h3 class=\"bde-faq__title-tag\">\n       <button id=\"bde-faq-179-button-3\" aria-expanded=\"false\" aria-controls=\"bde-faq-179-3\" class=\"bde-faq__question js-faq-item\">\n          <span class=\"bde-faq__title\">How do you plan a brand roadshow?<\/span>\n                           <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--inactive\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 32 32\">\r\n<path d=\"M31 12h-11v-11c0-0.552-0.448-1-1-1h-6c-0.552 0-1 0.448-1 1v11h-11c-0.552 0-1 0.448-1 1v6c0 0.552 0.448 1 1 1h11v11c0 0.552 0.448 1 1 1h6c0.552 0 1-0.448 1-1v-11h11c0.552 0 1-0.448 1-1v-6c0-0.552-0.448-1-1-1z\"\/>\r\n<\/svg>\n                            <\/div>\n         \t  <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--active\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><!-- Font Awesome Free 5.15.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) --><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"\/><\/svg>\n                            <\/div>\n                  <\/button>\n      <\/h3>\n      <div role=\"region\" aria-labelledby=\"bde-faq-179-button-3\" id=\"bde-faq-179-3\" class=\"bde-faq__answer\">\n        <div class=\"bde-faq__answer-content\">\n            <div class=\"breakdance-rich-text-styles\"><p>Planning a roadshow requires several steps, including defining objectives, selecting venues, planning the itinerary, choosing promotional tools, logistics and budgeting. Our agency works closely with each customer to tailor these steps to their specific needs.<\/p><\/div>\n\n                    <\/div>\n      <\/div>\n    <\/div>\n      <div class=\"bde-faq__item\">\n      <h3 class=\"bde-faq__title-tag\">\n       <button id=\"bde-faq-179-button-4\" aria-expanded=\"false\" aria-controls=\"bde-faq-179-4\" class=\"bde-faq__question js-faq-item\">\n          <span class=\"bde-faq__title\">How much does a brand roadshow cost?<\/span>\n                           <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--inactive\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 32 32\">\r\n<path d=\"M31 12h-11v-11c0-0.552-0.448-1-1-1h-6c-0.552 0-1 0.448-1 1v11h-11c-0.552 0-1 0.448-1 1v6c0 0.552 0.448 1 1 1h11v11c0 0.552 0.448 1 1 1h6c0.552 0 1-0.448 1-1v-11h11c0.552 0 1-0.448 1-1v-6c0-0.552-0.448-1-1-1z\"\/>\r\n<\/svg>\n                            <\/div>\n         \t  <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--active\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><!-- Font Awesome Free 5.15.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) --><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"\/><\/svg>\n                            <\/div>\n                  <\/button>\n      <\/h3>\n      <div role=\"region\" aria-labelledby=\"bde-faq-179-button-4\" id=\"bde-faq-179-4\" class=\"bde-faq__answer\">\n        <div class=\"bde-faq__answer-content\">\n            <div class=\"breakdance-rich-text-styles\"><p>The cost of a roadshow can vary considerably depending on many factors, such as the size of the event, number of venues, duration, branding elements used, and more. We work with each client to create a roadshow plan that fits their budget and objectives.<\/p><\/div>\n\n                    <\/div>\n      <\/div>\n    <\/div>\n      <div class=\"bde-faq__item\">\n      <h3 class=\"bde-faq__title-tag\">\n       <button id=\"bde-faq-179-button-5\" aria-expanded=\"false\" aria-controls=\"bde-faq-179-5\" class=\"bde-faq__question js-faq-item\">\n          <span class=\"bde-faq__title\">How do you measure the success of a brand roadshow?<\/span>\n                           <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--inactive\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 32 32\">\r\n<path d=\"M31 12h-11v-11c0-0.552-0.448-1-1-1h-6c-0.552 0-1 0.448-1 1v11h-11c-0.552 0-1 0.448-1 1v6c0 0.552 0.448 1 1 1h11v11c0 0.552 0.448 1 1 1h6c0.552 0 1-0.448 1-1v-11h11c0.552 0 1-0.448 1-1v-6c0-0.552-0.448-1-1-1z\"\/>\r\n<\/svg>\n                            <\/div>\n         \t  <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--active\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><!-- Font Awesome Free 5.15.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) --><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"\/><\/svg>\n                            <\/div>\n                  <\/button>\n      <\/h3>\n      <div role=\"region\" aria-labelledby=\"bde-faq-179-button-5\" id=\"bde-faq-179-5\" class=\"bde-faq__answer\">\n        <div class=\"bde-faq__answer-content\">\n            <div class=\"breakdance-rich-text-styles\"><p>The success of a roadshow can be measured in many ways, including visitor numbers, sales generated, social media engagement, customer feedback, and more. We help our customers define key performance indicators (KPIs) that correspond to their specific objectives, and then track these KPIs throughout the roadshow.<\/p><\/div>\n\n                    <\/div>\n      <\/div>\n    <\/div>\n      <div class=\"bde-faq__item\">\n      <h3 class=\"bde-faq__title-tag\">\n       <button id=\"bde-faq-179-button-6\" aria-expanded=\"false\" aria-controls=\"bde-faq-179-6\" class=\"bde-faq__question js-faq-item\">\n          <span class=\"bde-faq__title\">How far in advance should I plan a brand roadshow?<\/span>\n                           <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--inactive\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 32 32\">\r\n<path d=\"M31 12h-11v-11c0-0.552-0.448-1-1-1h-6c-0.552 0-1 0.448-1 1v11h-11c-0.552 0-1 0.448-1 1v6c0 0.552 0.448 1 1 1h11v11c0 0.552 0.448 1 1 1h6c0.552 0 1-0.448 1-1v-11h11c0.552 0 1-0.448 1-1v-6c0-0.552-0.448-1-1-1z\"\/>\r\n<\/svg>\n                            <\/div>\n         \t  <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--active\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><!-- Font Awesome Free 5.15.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) --><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"\/><\/svg>\n                            <\/div>\n                  <\/button>\n      <\/h3>\n      <div role=\"region\" aria-labelledby=\"bde-faq-179-button-6\" id=\"bde-faq-179-6\" class=\"bde-faq__answer\">\n        <div class=\"bde-faq__answer-content\">\n            <div class=\"breakdance-rich-text-styles\"><p>Planning a roadshow can take from a few weeks to several months, depending on the complexity of the event. The further in advance you plan, the more time you'll have to promote the event, book venues and resolve any problems.<\/p><\/div>\n\n                    <\/div>\n      <\/div>\n    <\/div>\n      <div class=\"bde-faq__item\">\n      <h3 class=\"bde-faq__title-tag\">\n       <button id=\"bde-faq-179-button-7\" aria-expanded=\"false\" aria-controls=\"bde-faq-179-7\" class=\"bde-faq__question js-faq-item\">\n          <span class=\"bde-faq__title\">What types of brands can benefit from a roadshow?<\/span>\n                           <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--inactive\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 32 32\">\r\n<path d=\"M31 12h-11v-11c0-0.552-0.448-1-1-1h-6c-0.552 0-1 0.448-1 1v11h-11c-0.552 0-1 0.448-1 1v6c0 0.552 0.448 1 1 1h11v11c0 0.552 0.448 1 1 1h6c0.552 0 1-0.448 1-1v-11h11c0.552 0 1-0.448 1-1v-6c0-0.552-0.448-1-1-1z\"\/>\r\n<\/svg>\n                            <\/div>\n         \t  <div aria-hidden=\"true\" class=\"bde-faq__icon bde-faq__icon--active\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><!-- Font Awesome Free 5.15.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) --><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"\/><\/svg>\n                            <\/div>\n                  <\/button>\n      <\/h3>\n      <div role=\"region\" aria-labelledby=\"bde-faq-179-button-7\" id=\"bde-faq-179-7\" class=\"bde-faq__answer\">\n        <div class=\"bde-faq__answer-content\">\n            <div class=\"breakdance-rich-text-styles\"><p>Almost any brand can benefit from a roadshow, whether you're a start-up looking to make a name for yourself, or an established company looking to promote a new product. Roadshows are particularly effective for brands that benefit from a face-to-face product demonstration, or who are looking to establish a more personal connection with their customers.<\/p><\/div>\n\n                    <\/div>\n      <\/div>\n    <\/div>\n  \n<\/div>\n<\/div><\/div>\n<\/div><div class=\"bde-div-1690-159 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-1690-149 bde-columns\"><div class=\"bde-column-1690-153 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-1690-154 bde-rich-text breakdance-rich-text-styles\">\n<h3>ORGANIZING A ROADSHOW: WHAT ARE THE ADVANTAGES?<\/h3>\n<p>\u00a0<\/p>\n<p>Unleash the power of your brand with an exceptional roadshow!<\/p>\n<p>\u00a0<\/p>\n<p><strong>Reach your audience directly<\/strong>A mobile campaign puts you in direct contact with potential customers who are hiding behind traditional communication channels. You have to go where they are to reach them.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Extend your influence<\/strong>Are you looking to stand out from the crowd? Organize a strategically-positioned roadshow to encourage consumers to test, subscribe or even buy your product or service. By getting closer to your target, you build a solid relationship of trust, from exploration to purchase.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Flexibility assured<\/strong>Our expertise means that your customized event structure can be adapted to any location or environment. Whether it's a shopping mall, a festival, a public venue or a special event, we're with you every step of the way.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Your vision, our know-how<\/strong>Designing portable ephemeral structures is our business, our passion. Entrust us with your ideas, even the wildest ones<\/p>\n<\/div><div class=\"bde-button-1690-157 bde-button\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"https:\/\/wenes-event.com\/en\/contactez-nous\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">Shall we discuss your idea?<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/section><section class=\"bde-section-1690-186 bde-section de-reading-time-content\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><div class=\"bde-div-1690-187 bde-div\">\n  \n  \n\t\n\n\n\n<h2 class=\"bde-heading-1690-188 bde-heading\">\nOur roadshow projects\n<\/h2>\n<\/div><div class=\"bde-div-1690-189 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-1690-190 bde-columns\"><div class=\"bde-column-1690-191 bde-column\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-1690-192 bde-image2\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roadshow-sfr-01.jpg\" loading=\"lazy\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roadshow-sfr-01.jpg 740w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roadshow-sfr-01-300x300.jpg 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roadshow-sfr-01-150x150.jpg 150w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roadshow-sfr-01-12x12.jpg 12w\" sizes=\"(max-width: 740px) 100vw, 740px\">\n<\/div><div class=\"bde-column-1690-193 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-1690-194 bde-rich-text breakdance-rich-text-styles\">\n<h3>SFR ON THE PARVIS DE LA DEFENSE IN PARIS<\/h3>\n<p>\u00a0<\/p>\n<p><strong>The challenge<\/strong><br \/>Introducing families to fiber broadband and its benefits.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Our solution<\/strong><br \/>Design and build an apartment on the esplanade of La D\u00e9fense, visible to all thanks to a key element of the concept: a swimming pool shelter as a roof, for a loft atmosphere and guaranteed transparency. The bespoke interior layout was designed to give curious visitors a \"home from home\" experience.<\/p>\n<\/div><div class=\"bde-button-1690-211 bde-button\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"https:\/\/wenes-event.com\/en\/realisations\/sfr\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">See the SFR project<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div><\/div>\n<\/div><div class=\"bde-div-1690-195 bde-div\">\n  \n  \n\t\n\n\n\n<div class=\"bde-columns-1690-196 bde-columns\"><div class=\"bde-column-1690-197 bde-column\">\n  \n  \n\t\n\n\n\n<div class=\"bde-rich-text-1690-198 bde-rich-text breakdance-rich-text-styles\">\n<h3 class=\"full-title\" data-aos=\"fade-up\">AIRSTREAM ROADSHOW FOR CUISINART<\/h3>\n<p>\u00a0<\/p>\n<p><strong>The challenge<br \/><\/strong>Be present at 2 trade shows, 800 km apart, and take advantage of this distance to be visible to everyone on the road.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Our solution<br \/><\/strong>The caravan was completely fitted out in full covering, to allow the display of numerous Cuisinart OUTDOOR products, to be unpacked and put away as the events unfolded. This enabled the brand to be visible beyond the 100km of exhibition space for this made-to-measure project.<\/p>\n<\/div><div class=\"bde-button-1690-212 bde-button\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n                    \n            \n            \n\n    \n    \n    \n    \n    \n    <a class=\"breakdance-link button-atom button-atom--custom bde-button__button\" href=\"https:\/\/wenes-event.com\/en\/realisations\/cuisinart\/\" target=\"_self\" data-type=\"url\"  >\n\n    \n        <span class=\"button-atom__text\">See the Cuisinart project<\/span>\n\n                            \n        \n                <\/a>\n\n    \n\n\n<\/div>\n<\/div><div class=\"bde-column-1690-199 bde-column\">\n  \n  \n\t\n\n\n\n<img decoding=\"async\" class=\"bde-image2-1690-200 bde-image2\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roadshow-cuisinart-01.jpg\" loading=\"lazy\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roadshow-cuisinart-01.jpg 740w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roadshow-cuisinart-01-300x300.jpg 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roadshow-cuisinart-01-150x150.jpg 150w, https:\/\/wenes-event.com\/wp-content\/uploads\/2024\/11\/wenes-event-roadshow-cuisinart-01-12x12.jpg 12w\" sizes=\"(max-width: 740px) 100vw, 740px\">\n<\/div><\/div>\n<\/div><\/div>\n<\/section><div class=\"bde-globalblock-1690-177 bde-globalblock\"><div class='breakdance'><section class=\"bde-section-1486-100-1486-1 bde-section bde-section-1486-100\">\n  \n  \n\t\n\n\n\n<div class=\"section-container\"><h3 class=\"bde-heading-1486-105-1486-1 bde-heading bde-heading-1486-105\">\nPOPULAR ARTICLES\n<\/h3><div class=\"bde-icon-1486-111-1486-1 bde-icon bde-icon-1486-111\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"22.234\" height=\"24.234\" viewbox=\"0 0 22.234 24.234\">\r\n  <defs>\r\n    <clippath id=\"clip-path\">\r\n      <rect id=\"Rectangle_2419\" data-name=\"Rectangle 2419\" width=\"24.234\" height=\"22.234\" fill=\"#ce0d5f\"\/>\r\n    <\/clippath>\r\n  <\/defs>\r\n  <g id=\"Groupe_5630\" data-name=\"Groupe 5630\" transform=\"translate(22.234) rotate(90)\" clip-path=\"url(#clip-path)\">\r\n    <path id=\"Trac\u00e9_10292\" data-name=\"Trac\u00e9 10292\" d=\"M15.137,0H11.1a13.088,13.088,0,0,0,3.674,9.1H0v4.039H14.771a13.089,13.089,0,0,0-3.674,9.1h4.039a9.108,9.108,0,0,1,9.1-9.1V9.1a9.107,9.107,0,0,1-9.1-9.1\" transform=\"translate(0 0)\" fill=\"#ce0d5f\"\/>\r\n  <\/g>\r\n<\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-div-1486-108-1486-1 bde-div bde-div-1486-108\">\n  \n  \n\t\n\n\n\n<div class=\"bde-post-loop-1486-109-1486-1 bde-post-loop bde-post-loop-1486-109\"><div class=\"bde-loop bde-loop-grid ee-posts ee-posts-grid\">    <article class=\"bde-loop-item ee-post\">\n        <div class='breakdance'><a class=\"bde-container-link-325-144-3291-325-1 bde-container-link bde-container-link-325-144 breakdance-link\" href=\"https:\/\/wenes-event.com\/en\/activation-en-magasin-comment-transformer-un-point-de-vente-en-experience-de-marque\/\" target=\"_self\" data-type=\"url\" acf-color-cat=\"purple\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-102-3291-325-1 bde-div bde-div-325-102\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-116-3291-325-1 bde-div bde-div-325-116\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-325-137-3291-325-1 bde-heading bde-heading-325-137\">\nTips\n<\/h1>\n<\/div>\n<\/div><div class=\"bde-image-325-101-3291-325-1 bde-image bde-image-325-101\">\n<figure class=\"breakdance-image breakdance-image--3328\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1.png\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1.png 1920w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-300x169.png 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-1024x576.png 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-768x432.png 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-1536x864.png 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-activation-magasin-round-lab-samaritaine-1-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" alt=\"Activation en magasin Round Lab \u00e0 la Samaritaine \u00e0 Paris.\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-325-150-3291-325-1 bde-div acf-color-cat bde-div-325-150\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-146-3291-325-1 bde-div bde-div-325-146\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-325-140-3291-325-1 bde-post-meta bde-post-meta-325-140\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">12.03.2026<\/span>\n                                <\/li>\n            <\/ul><h2 class=\"bde-heading-325-143-3291-325-1 bde-heading bde-heading-325-143\">Activation en magasin : comment transformer un point de vente en exp\u00e9rience de marque ?<\/h2><div class=\"bde-div-325-147-3291-325-1 bde-div bde-div-325-147\">\n  \n  \n\t\n\n\n\n<div class=\"bde-icon-325-141-3291-325-1 bde-icon bde-icon-325-141\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><!--! Font Awesome Free 6.5.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-text-325-151-3291-325-1 bde-text bde-text-325-151\">\nRead more\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/a><\/div>    <\/article>\n    <article class=\"bde-loop-item ee-post\">\n        <div class='breakdance'><a class=\"bde-container-link-325-144-3244-325-1 bde-container-link bde-container-link-325-144 breakdance-link\" href=\"https:\/\/wenes-event.com\/en\/5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits\/\" target=\"_self\" data-type=\"url\" acf-color-cat=\"blue\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-102-3244-325-1 bde-div bde-div-325-102\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-116-3244-325-1 bde-div bde-div-325-116\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-325-137-3244-325-1 bde-heading bde-heading-325-137\">\nTips\n<\/h1>\n<\/div>\n<\/div><div class=\"bde-image-325-101-3244-325-1 bde-image bde-image-325-101\">\n<figure class=\"breakdance-image breakdance-image--3245\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg.jpg\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg.jpg 1920w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-300x169.jpg 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-1024x576.jpg 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-768x432.jpg 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-1536x864.jpg 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/03\/wenes-event-article-blog-5-leviers-pour-des-animations-evenementielles-qui-marquent-les-esprits-2026-01.jpg-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" alt=\"Activation \u00e9v\u00e8nementielle avec des animations immersives.\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-325-150-3244-325-1 bde-div acf-color-cat bde-div-325-150\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-146-3244-325-1 bde-div bde-div-325-146\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-325-140-3244-325-1 bde-post-meta bde-post-meta-325-140\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">02.02.2026<\/span>\n                                <\/li>\n            <\/ul><h2 class=\"bde-heading-325-143-3244-325-1 bde-heading bde-heading-325-143\">5 leviers pour des animations \u00e9v\u00e9nementielles qui marquent les esprits<\/h2><div class=\"bde-div-325-147-3244-325-1 bde-div bde-div-325-147\">\n  \n  \n\t\n\n\n\n<div class=\"bde-icon-325-141-3244-325-1 bde-icon bde-icon-325-141\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><!--! Font Awesome Free 6.5.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-text-325-151-3244-325-1 bde-text bde-text-325-151\">\nRead more\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/a><\/div>    <\/article>\n    <article class=\"bde-loop-item ee-post\">\n        <div class='breakdance'><a class=\"bde-container-link-325-144-3220-325-1 bde-container-link bde-container-link-325-144 breakdance-link\" href=\"https:\/\/wenes-event.com\/en\/pop-up-store-outil-marketing-ephemere-a-exploiter\/\" target=\"_self\" data-type=\"url\" acf-color-cat=\"green\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-102-3220-325-1 bde-div bde-div-325-102\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-116-3220-325-1 bde-div bde-div-325-116\">\n  \n  \n\t\n\n\n\n<h1 class=\"bde-heading-325-137-3220-325-1 bde-heading bde-heading-325-137\">\nTendance event\n<\/h1>\n<\/div>\n<\/div><div class=\"bde-image-325-101-3220-325-1 bde-image bde-image-325-101\">\n<figure class=\"breakdance-image breakdance-image--3221\">\n\t<div class=\"breakdance-image-container\">\n\t\t<div class=\"breakdance-image-clip\"><img decoding=\"async\" class=\"breakdance-image-object\" src=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01.png\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01.png 1920w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-300x169.png 300w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-1024x576.png 1024w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-768x432.png 768w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-1536x864.png 1536w, https:\/\/wenes-event.com\/wp-content\/uploads\/2026\/02\/wenes-event-article-blog-pop-up-store-l-outil-marketing-ephemere-a-exploiter-2025-01-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\"><\/div>\n\t<\/div><\/figure>\n\n<\/div><div class=\"bde-div-325-150-3220-325-1 bde-div acf-color-cat bde-div-325-150\">\n  \n  \n\t\n\n\n\n<div class=\"bde-div-325-146-3220-325-1 bde-div bde-div-325-146\">\n  \n  \n\t\n\n\n\n<ul class=\"bde-post-meta-325-140-3220-325-1 bde-post-meta bde-post-meta-325-140\">            <li class=\"ee-postmeta-date-wrap\">\n                                                        <span class=\"ee-postmeta-date\">12.01.2026<\/span>\n                                <\/li>\n            <\/ul><h2 class=\"bde-heading-325-143-3220-325-1 bde-heading bde-heading-325-143\">Pop-up store : l\u2019outil marketing \u00e9ph\u00e9m\u00e8re \u00e0 exploiter<\/h2><div class=\"bde-div-325-147-3220-325-1 bde-div bde-div-325-147\">\n  \n  \n\t\n\n\n\n<div class=\"bde-icon-325-141-3220-325-1 bde-icon bde-icon-325-141\">\n\n    \n            <div class=\"bde-icon-icon breakdance-icon-atom\" >\n    \n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><!--! Font Awesome Free 6.5.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2023 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"\/><\/svg>\n        \n        \n        \n            <\/div>\n    \n\n\n<\/div><div class=\"bde-text-325-151-3220-325-1 bde-text bde-text-325-151\">\nRead more\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/a><\/div>    <\/article>\n<\/div>\r\n<\/div><div class=\"bde-button-1486-110-1486-1 bde-button bde-button-1486-110\">\n    \n                        \n                        \n    \n    \n    \n    \n            \n            <button type=\"button\" class=\"button-atom button-atom--custom bde-button__button\"  >\n    \n        <span class=\"button-atom__text\">All news<\/span>\n\n                            \n        \n            <\/button>\n    \n\n\n<\/div>\n<\/div><\/div>\n<\/section><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. 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