SFR wanted to promote the advantages of its broadband fiber to families via an original, interactive roadshow, with one imperative: a transparent, immersive structure. This posed a real logistical challenge, particularly in terms of obtaining municipal authorizations, gaining access to complex sites such as the parvis at La Défense, and stabilizing such a heavy structure requiring ballast.
Our teams designed an innovative traveling Plexiglas structure, inspired by a custom-built swimming pool enclosure. Transparent and attractive, it recreated the interior of a house, with a tailor-made layout for total immersion. Designed to be dismantled and reassembled on different sites, the structure optimized travel while respecting local and technical constraints. This striking concept captured the public's attention, offering a visual and interactive experience that sublimated the benefits of SFR's fiber broadband.
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