To continue developing new commercial routes and win the hearts of more and more frequent flyers, HOP! has set itself the challenge of going out to meet its target customers. The challenge? To promote a loyalty card for regular travelers.
Flights from Paris to Bordeaux, Marseille, Nice, Toulouse and many others. Enough to reach the most beautiful French beaches in a very short time. In anticipation of the big departures, the airline has chosen to promote these new routes in winter, during the Christmas markets in the Paris region. The right time, the middle of winter, when you're dreaming of summer sunshine.
Our street marketing experts lived up to their reputation for creativity. HOP! wanted a modular, mobile solution.
We were able to find the ideal device for this ephemeral event: street marketing. The main ingredient for generating buzz and arousing curiosity? 3 three-wheeled bicycles decked out in the brand's colors, supported by the words of the hosts and hostesses.
Our street marketing experts lived up to their reputation for creativity. HOP! wanted a modular, itinerant solution, so we found the ideal device for this ephemeral event operation: street marketing.
The main ingredient for generating buzz and arousing curiosity? 3 three-wheeled bicycles decked out in the brand's colors, supported by the words of the hosts and hostesses.
The itinerant nature of the system, remarkable for its originality and simplicity, coupled with a timely intervention to reach a receptive target, was our recipe for success. Simple, fast, effective and with low investment costs for our customer.
- Mapping: this was entirely developed by us in collaboration with local players. Because street action requires specific authorizations. In particular, we had to rigorously select the locations where the system would be installed, in order to reach the right target.
- The flocking of 3 three-wheelers to match the brand's identity, as well as the device being promoted.
- Recruitment and training of animators to ensure that they are able to convey the right message and HOP! values.
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