UNBOXING KOREA

Pop-up store
In-store event
24 m²

From Seoul to Paris

EXPERTISE WENES EVENT

  • Design & manufacturing
  • Corporate culture
  • Signage
  • Personalization
  • Villiers en Bières and Montesson crossroads
  • General public present at 2 Carrefour stores

THE CHALLENGE

A total change of scenery guaranteed between 2 aisles of the Carrefour stores in Villiers en Bière and Montesson! La Maison de Corée takes you on a journey to discover Korean street culture! We were lucky enough to be taken on a flight.

OUR SOLUTION

The idea? Export a mini supermarket FROM KOREA with a strong, innovative concept! Animations, tastings, visits from Korean politicians... this self-supporting structure is entirely modular and offers infinite possibilities, in total immersion over 10,000km from here!

Made in Korea, it has been imported into France and assembled by our teams on the occasion of the New Year.

KOREAN STREET FOOD ON BOARD FOR DIRECT SEOUL TO PARIS!

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