Create an immersive, in-store experience aimed at 8-12 year-olds. Design a mobile structure that could withstand the varied regulations of European shopping malls, and optimize the space for playtesting while retranscribing the visual universe of the game. These technical, logistical and creative constraints represented a major challenge.
Our teams developed a lightweight, modular and durable structure capable of withstanding regular moves. The agency also trained the Ubisoft teams to give them greater autonomy in assembly and disassembly. Finally, the addition of a life-size resin mascot reinforced the visual impact and created an immersive, memorable experience for the young audience.
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