SANOFI

Temporary stand

World Asthma Day

90 m²

SANOFI stand in the heart of a shopping mall

EXPERTISE WENES EVENT

Consulting & strategy
Visual campaign
Video
Sports entertainment

WESTFIELD les 4 Temps shopping center, Place du Dôme, La Défense
Designed, built in 6 weeks and installed in 1 night

Over the past fifty years, Sanofi has become one of the world's leading healthcare companies. For many years, Sanofi has been committed to helping patients suffering from systemic diseases such as asthma.

THE CHALLENGE

As part of the Paris 2024 Games, Sanofi wanted to raise public awareness of the benefits of adapted physical activity for respiratory illnesses on World Asthma Day.

OUR SOLUTION

The aim? To offer the general public a unique experience in a campaign entitled "Je coache ma respiration" ("I coach my breathing"), through an interactive course comprising 4 workshops: breath, asthma, the nose and sporting activity.

Focus on the migniardises created with St Hubert products during the tasting.

Offer a tailor-made concept with an ephemeral stand, open and circular, in a strategic location with optimum visibility: in the shopping mall to reach the general public.

Modern with totems adorned with LEDs
Aerial with totally open workshops
Smooth flow thanks to a circular visitor path
360° with scenography visible from every floor

The key? A perfect synergy between the physical, with our 90m² circular stand, and the digital, with Europe's largest interactive and immersive indoor screen!

For 2 days, 4 visitor areas were set up to offer a real experience on a journey around breath, asthma, the nose and sporting activity.

Space 1 : Controlling my asthma with the Association des Asthmatiques Sévères.
Space 2 : Testing my breath with the Fondation du Souffle to encourage passers-by to measure the force of their breath.
Space 3 : I try physical activity with the Fondation du Sport Français. A coach was on hand to introduce a fun and adapted activity.
Space 4: Exploring my nose with the association anosmie.org, to discover all the secrets of the nose thanks to a virtual reality headset.