Technically, how could we bring this concept to life? The WENES Event agency took over from Emmanuelle Pech, Retail Concept Manager at Le Petit Lunetier, who validated the concept.
Our teams were able to translate the design into technical manufacturing drawings, while meeting several challenges:
We opted for modular 100%, without compromising on quality and aesthetics. In the end, we came up with the right mix of recycled plastic, untreated wood, terrazzo and white laminate. Materials that we were able to combine intelligently at the manufacturing stage.
Founded in 2015, Le Petit Lunetier is a well-known and recognized brand in the sector! In full expansion, the brand aims to roll out its network across France, complementing the 16 existing outlets.
Positioned as THE accessible, simple and egalitarian brand in its sector, its deployment strategy focuses on pop-up stores in shopping malls. The pop-up store is the perfect way to integrate into this landscape, to study the potential of these locations first, and why not, eventually, open a "shop" in these same shopping centers.
Opening a pop-up store in a shopping center allows the brand to open boutiques in record time, offering a unique experience to a public that is present every day, without compromising on the personalization and quality of each ephemeral outlet!
Ephemeral or not, the impact of the concept is a priority for WENES Event.
The initial concept was designed by the talented Emmanuelle Pech!
She imagines modules that can be fitted together like legos, enabling the ephemeral boutique to be deployed intelligently, according to the configuration of the space allocated in the shopping center.
The result is stunning! Behind this pop-up store are 5 different modules allowing an infinite combination of configurations.. Designing an ephemeral store means working closely together.
To make assembly easy, fast and, above all, cost-effective, 2 key ingredients in this concept deserve to be detailed: the material used and the manufacturing process!
The work surface, made of recycled plastic ! Le Pavé, our partner for this project, designs and produces sustainable materials, 100% of which are derived from plastic waste, with no added resin. Their claim? Giving meaning and use to waste". This resonates with us, and was an obvious choice for the Le Petit Lunetier project.
We particularly appreciated the opportunity to work with an equally committed company, to create inspiring and innovative designs, offering furniture made from exceptional, sustainable eco-materials.
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