Jack Daniel's wanted to test its new drink before the warm weather arrived.
In order to fully immerse consumers and the curious, we have chosen to design terraces ephemera. In Paris, Strasbourg, Marseille and Lyon, we recreated the Lynchburg universe in each location defined by Jack Daniel's, using graphic elements customized in the colors of this new cocktail.
The main challenge for Jack Daniel's and WENES Event was to adapt to the different surface areas of the venues (Paris, Strasbourg, Marseille & Lyon).
Jack Daniel's is a historic brand that combines character and innovation. To live up to these values, the spirits maker is always on the lookout for new flavors, and doesn't hesitate to shake things up. Jack Daniel's therefore decided to create the " Lynchburg ", a new cocktail based on Old N°7, lemon juice, triple sec, lemonade and a pinch of sugar.
An association that smells of terraces and late summer days. That's what Jack Daniel's is all about: have your new drink tested before the warm weather arrives. The brand therefore called on our experts to design the device that would meet its objectives.
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