CUISINART

Roadshow

Touring event

100 m²

Airstream roadshow for Cuisinart

EXPERTISE WENES EVENT

AIRSTREAM customization
Travelling entertainment
Live show
Design

Outdoor shows in the Paris region, then in the south of France
800 km distance covered

THE CHALLENGE

Be present at 2 trade shows, 800 km apart, and take advantage of this distance to be visible to everyone on the road.
Propose an original, itinerant, customizable 100% concept for transporting the brand's bulky products.

OUR SOLUTION

WENES Event offers a ROADSHOW concept to meet the brand's challenges. We're heading for the Paris region, then the South of France!

THE AIRSTREAM ROADSHOW: THE AMERICAN DREAM, FRENCH STYLE

In order to break into the French market after having seduced Americans, who love the total look of kitchen appliances, Cuisinart decided to launch its operation séduction des frenchy on two outdoor exhibitions.

Whetting the appetite is good. Tasting is even better. That's why Cuisinart wanted to combine the two experiences, benefit from user-friendly venues and live product testing, to a discerning audience. But sharing the brand didn't stop there! The ROADSHOW proposed by WENES Event enabled the brand to be visible beyond the 100km of exhibition space for this made-to-measure project! Between the concept proposed by WENES Event and Cuisinart, it's the love at first sight !

The centerpiece? A AIRSTREAM !

The complete outfitting of the American caravan rolls gave the brand visibility throughout the 800 km journey between the various exhibition sites. A wrapping in the brand's colors, in full coveringon a vehicle at retro chic lookimpossible to go unnoticed!

WENES EVENT WAS ABLE TO ACCOMPANY CUISINART FROM A TO Z IN ITS CUSTOMIZED ITINERANT EVENT PROJECT.

With our sole concern being to meet the brand's different desires for this roadshow, we didn't lack for creativity:

The caravan is fully equipped to display a wide range of Cuisinart OUTDOOR products, which can be unpacked and put away as events unfold.
Setting up ephemeral kitchens, with the aim of combining the desire to make people salivate with the desire to taste.
An outdoor terrace with a bar area and a more relaxing seating area.

And after the shows? Cuisinart was able to recover 100% of furniture to continue deployment across France.