The main challenge for WENES Event was tothe ban onhang and to hang graphic and storage elements on the walls. The challenge was to render the space as if no event had ever taken place there.
A dynamic, youthful and engaging atmosphere with well-defined spaces. In a bespoke atmosphere, imagined in collaboration with the brand to match its colors and universe, the ingenuity of the WENES Event team made it possible to design an ephemeral sales area of over 400 m².
Fashion Week is a must for all fashion lovers.
In this effervescent context, a multi-brand ready-to-wear brand, exclusively online, has shown remarkable audacity by inaugurating its ephemeral pop-up store.
Stand out from the crowd and attract a demanding, well-informed audience.
The layout of the store then becomes essential.
In order to meet modularity and reusability requirementsWENES Event manufactured all the furniture from cardboard. An ingenious way of designing an entirely modular space.
More and more online brands are choosing to open ephemeral stores. These temporary spaces offer an invaluable opportunity to strengthen ties with customers, test a market or launch a new product. For an online-only ready-to-wear brand, the pop-up store is a brilliant way to materialize its universe, for the duration of an event or a season.
1. Bringing brands and consumers closer together
Even in a digital age, human contact remains irreplaceable. An ephemeral pop-up store offers online brands the chance to interact directly with their customers. These interactions strengthen customer loyalty, as they can associate real faces and experiences with a brand that was once only virtual.
2. Offering a Sensory Experience
Photos and descriptions can go a long way, but nothing beats the feel of a fabric under your fingers or trying on a garment in a fitting room. With an ephemeral pop-up store, customers can enjoy a complete shopping experience, enabling online brands to offer the best of both worlds.
3. Flexibility and lower costs
Unlike a traditional physical store with long-term rents and high infrastructure costs, an ephemeral pop-up store is temporary and often more affordable. This flexibility enables online stores to test different markets, locations and concepts without committing to heavy investments.
4. Create Buzz and Urgency
The ephemeral nature of pop-up stores creates a sense of urgency among consumers. It's an event not to be missed! Customers are therefore more inclined to visit the store during its short existence, which can lead to increased sales.
5. Easy returns and feedback
A practical benefit for online store customers is the ability to return or exchange items purchased online directly in the ephemeral pop-up store. What's more, brands can gather feedback in real time, which is essential for continuous improvement.
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