APEROL

THE CHALLENGE

Creating a high-visibility space at the heart of the store. By offering consumers a point-of-sale experience with a tasting stand and a relaxation area in the Aperol colors. While respecting the technical constraints of the location.

OUR SOLUTION

Be the conductor of this in-store activation, from thinking about the organization of the space to decorating/theatricalizing the operation. 

The WENES Event teams created a world that reflected the brand's codes: CONVIVIAL, VIBRANT, ORANGE, ACCESSIBLE & DISCONTRACTED.