At the Bercy Open, the main objective was to attract a large audience to discover a new collection from the Adidas brand. Challenges included capturing visitors' attention, creating a familiar universe to allow natural projection, and effectively showcasing products in a temporary space.
To meet this challenge, an ephemeral structure was designed, inspired by the visual codes of a checkroom, creating an immersive and coherent boutique universe. The scenography was designed to maximize product visibility while encouraging interaction with visitors. This tailor-made solution captured attention and strategically promoted the new collection.
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